Patrick Grierson passes

Patrick Grierson, on May 16, after battling an undisclosed illness. With a broadcast career spanning more than 40 years, the radio advertising pioneer retired in 2017 as leader of the largest national radio sales organization in Canada, Canadian Broadcast Sales (CBS). He started his career with Standard Broadcasting in the 1970s and was eventually appointed president of the Standard Broadcast Sales Radio division, following the Slaight family’s acquisition of the company in 1985. In 1987, Grierson founded United Broadcast Sales (UBS), which saw Standard Broadcast Sales merge with Western Broadcast Sales (WIC). He served as President and CEO of UBS until 1993, when he brought together UBS and All Canada to create one dominant Canadian radio sales company. Grierson was honoured by the Ontario Association of Broadcasters (OAB) with its 2015 Ontario Hall of Fame Award. He was inducted into the Western Association of Broadcasters (WAB) Hall of Fame in 2017.