The 2012 CMW got off to a very positive start in Toronto last Thursday (March22nd) with the opening key note speech from Jeff Haley President and CEO of the Radio Advertising Bureau.
“Often we in radio are our own worst enemies and we tend to project a level of insecurity about the fact that radio was the first broadcast medium, we were the first mobile medium, we have the most reach, we’re the #1 medium between 6am and 6pm… all these things can make one feel insecure I guess.”
There are thousands of ways for marketers to connect with the consumer today, but the reality it is more difficult to reach consumers today than ever before. The Paradox today is that with all the mobile devices, and all the ways to consume media today while you have tremendous reach and 24/7 connectivity, there is very little engagement.
Jeff feels that 15 years from now mass broadcast channels such as radio will still be the dominate mediums consumed by more people than any other, because of scale, live and local and mobile.
Scale is an amazing thing. There are 11,000 radio stations in the USA and over 350 in Canada. We are talking about brands and franchises that really can be actionable by a marketer in a simple easy to manage process. So if I am McDonalds and I’ve got 2,300 stores in the USA and I’ve got 1,100 stores in Canada I can reach every single market that the local retail store is in, in a powerful way at scale by buying radio. I can focus my messaging and I can be very actionable with scale. The technology – where you have a one to many platform such as terrestrial radio is very efficient and the scale is tremendous.
Being live and local is also another benefit that radio has over other medium. Radio creates over 15 billion hours of content each month. There is no other medium on the planet that generates as much live content as radio on a monthly basis. Radio covers local events and talks about events that are relevant in that community. It also is the medium we turn to when emergencies happen in our community. The power may be out and cell phone towers down, but the local radio will have the information in a crisis.
Radio is the closest medium prior to their point of purchase. The average consumer of radio has listened to radio 13 minutes prior to a purchase. For television it is 45 minutes, while newspaper and the internet are even further out that that. Nobody is as close to the point of purchase than radio which is why radio is such a powerful promotional medium.
So radio is right at the point of purchase, it is a broadcast reach medium and it’s at scale, that can be actionable in every single community, and it can be leveraged through local radio personalities. These are all unique attributes of our business that no other medium can offer. The personalities in radio create a sense of intimacy that cannot be replicated anywhere else.
The first mobile technology that was invented was radio. 50% of radio listening happens when we are in a vehicle. And marketers want to engage a lot of people who are on the move. Radio needs to embrace mobile and we need to leverage that as quickly as possible. Radio needs to do a better job of getting FM chips into cell phones and we need to continue to control the in car entertainment. We need to improve the listener experience and push more relevant information to enrich the listening experience beyond pushing title and artist to make it a more interactive experience. We can buy the song or via a push message get free fries if we mention this ad at McDonalds in less than a kilometer. This technology is available today.
Jeff Haley is very bullish about the future of radio. Radio ad spending is growing at 4.2% growth while newspaper is down 5% and outdoor is flat. Radio is doing better than others and provided we take advantages of scale, live and local and mobile then our future is bright. Learn more about the RAB here
ByrnesMedia congratulates all those nominees and winners of the 2012 Radio Awards. The winners are shown in red below.
MUSIC DIRECTOR OF THE YEAR – MAJOR MARKET
LISA GROSSI, CHUM FM, TORONTO – WINNER
LOCHLIN CROSS, VIRGIN 104.9, EDMONTON
AMY D’ORNELLAS, HOT 89.9, OTTAWA
JULIE JAMES, 98.1 CHFI, TORONTO
CHRIS LYNCH, X92.9, CALGARY
CORY PRICE, 99.3 THE FOX, VANCOUVER
MICHAEL RELIGA, KISS 92.5, TORONTO
JAMES SUTTON, 100.5 THE PEAK, VANCOUVER
ADAM THOMPSON, SONIC 102.9, EDMONTON
MUSIC DIRECTOR OF THE YEAR – MEDIUM MARKET
PAUL MORRIS, HTZ-FM, ST. CATHERINES – WINNER
EVAN BARAN, 104.9 THE WOLF, REGINA
NEAL BEAUMONT, CHYM-FM, KITCHENER
MARK CAMERON, FM96, LONDON
BRYAN CAPISTRANO, THE ZONE, VICTORIA
ROB MICHAELS, 98.5 THE OCEAN, VICTORIA
TRYSTAN MYERS, WIRED 96.3, SASKATOON
ANNA ZEE, Q104, HALIFAX
MUSIC DIRECTOR OF THE YEAR – SMALL MARKET
DUSTIN COLLINS, 99.9 SUN FM, KELOWNA – WINNER
JACQUIE BECKETT, KROCK 105.7/KIX 93.5, KINGSTON
ANDREW BECKLER, THE GOAT, LLOYDMINSTER
CANDACE DROVER, FLY/98.9 THE DRIVE, KINGSTON
DANNY ISMOND, GX94, YORKTON
RYAN GRIFFITHS, MOOSE FM, ONTARIO WIDE
HILARY WELCH, EZ ROCK, NORTH BAY
ON AIR TALENT
GARNER ANDREWS, SONIC 102.9, EDMONTON – WINNER
BJ & THE MORNING CREW, Q104, HALIFAX
BROTHER JAKE, ROCK 101, VANCOUVER
ERIN DAVIS/MIKE COOPER, 98.1 CHFI, TORONTO
MAULER, RUSH, JENNI & JOSIE, HOT 89.9, OTTAWA
NAT & DREW, VIRGIN 95.3, VANCOUVER
JEFF O’NEILL, 99.3 THE FOX, VANCOUVER
ROGER DARREN & MARILYN, CHUM FM, TORONTO
PROGRAM DIRECTOR OF THE YEAR – MAJOR MARKET
AL FORD, SONIC 102.9, EDMONTON – WINNER
JULIE ADAM, 98.1 CHFI, TORONTO
BLAIR BARTREM, Q107, TORONTO
MARK BERGMAN, VIRGIN RADIO 96, MONTREAL
DAVID COREY, CHUM FM, TORONTO
DUNNER, 99.3 THE FOX, VANCOUVER
GORD ENO, JR FM/100.5 THE PEAK, VANCOUVER
RONNIE STANTON, VIRGIN, VANCOUVER
ROB VAVREK, THE BEAR, EDMONTON
PROGRAM DIRECTOR OF THE YEAR – MEDIUM MARKET
BRAD GIBB, FM96, LONDON – WINNER
GRANT BIEBRICK, THE WOLF/CKRM, REGINA
JC DOUGLAS, Q104, HALIFAX
WENDY DUFF, CHYM FM, KITCHENER
ROBIN HAGGAR, KOOL FM, VICTORIA
STEVE HART, FREE FM, LONDON
GINA LORENTZ, EZ ROCK/CKTB, ST. CATHERINES
JASON MANNING, THE OCEAN, VICTORIA
CHRIS MYERS, C95, SASKATOON
PROGRAM DIRECTOR OF THE YEAR – SMALL MARKET
MARK BURLEY, 99.9 SUN FM, KELOWNA – WINNER
JD ANDERSON, THE GOAT, LLOYDMINSTER
DAVE CARR, ROCK 95, BARRIE
DOUG ELLIOTT, KROCK 105.7, KINGSTON
DARYL HOLIEN, 100.7 THE RIVER, RED DEER
AL TOMPSON, Z99, RED DEER
TRAPPER JOHN, ROCK 105.3, MEDICINE HAT
ANDY WILSON, AM 600 CKAT/EZ ROCK 100.5, NORTH BAY
PROMOTION OF THE YEAR
THE BEAT 94.5, VANCOUVER – WINNER
ARAGON/GAGA, 99.9 VIRGIN, TORONTO
EVERY SECOND COUNTS, THE FOX, VANCOUVER
THE PEAK PERFORMANCE PROJECT, 100.5 THE PEAK , VANCOUVER
PLAYBOY PUMPKIN DROP -, Q104, HALIFAX
RADIO CARS & STARS, 98-5 VIRGIN, CALGARY
SONGS FOR ALANNA, CITI FM, WINNIPEG
SONIC 1K BEER GARDEN , SONIC 102.9, EDMONTON
WIN A BABY, HOT 89.9 , OTTAWA
STATION OF THE YEAR – CHR
ENERGY 106 , WINNIPEG
FLOW 93-5, TORONTO
HOT 89.9, OTTAWA
KISS 92.5, TORONTO
98-5 VIRGIN, CALGARY
99.9 VIRGIN, TORONTO
104-9 VIRGIN, EDMONTON
Z103.5, TORONTO
STATION OF THE YEAR – HOT AC
CHUM FM, TORONTO – WINNER
C100, HALIFAX
KOOL FM, VICTORIA
KOOL 101.5, CALGARY
99.9 SUN FM, KELOWNA
105.3 KISS, OTTAWA
102.3 NOW, EDMONTON
VIRGIN 95.3, VANCOUVER
VIRGIN, RADIO 96, MONTREAL
STATION OF THE YEAR – MAINSTREAM AC
105.7 EZ ROCK, ST. CATHERINES – WINNER
LITE 95-9, CALGARY
LITE 92, HALIFAX
MAJIC 100, OTTAWA
98.1 CHFI, TORONTO – WINNER
102.9 K LITE, HAMILTON
102.3 CLEAR FM, WINNIPEG
QM FM, VANCOUVER
STATION OF THE YEAR – CLASSIC GOLD
BOOM 973, TORONTO – WINNER
CHOM, MONTREAL
CITI FM, WINNIPEG
K97, EDMONTON
97 JACK FM, VANCOUVER
96.9 JACK FM, CALGARY
Q107, TORONTO
ROCK 101, VANCOUVER
STATION OF THE YEAR – COUNTRY
COUNTRY 105, CALGARY – WINNER
BX93, , LONDON
CISN COUNTRY 103.9 , , EDMONTON
COUNTRY 105, PETERBOROUGH
JR FM, VANCOUVER
KG COUNTRY, RED DEER
KICX 91.7, SUDBURY
Y101, OTTAWA
STATION OF THE YEAR – MEDIUM MARKET
HTZ FM, ST. CATHERINES – WINNER
CHYM FM , KITCHENER
FM96, LONDON
KOOL FM, VICTORIA
105.7 EZ ROCK, ST. CATHERINES
Q104, HALIFAX
WIRED 96.3, SASKATOON
THE WOLF, REGINA
STATION OF THE YEAR – MULTICULTURAL
CHIN, TORONTO – WINNER
96.1 FM, VANCOUVER
CIAO-AM, TORONTO
CINQ-FM, MONTREAL
CJLL, OTTAWA
101.7 WORLD FM, EDMONTON
STATION OF THE YEAR – NEWS/TALK
680 NEWS, TORONTO – WINNER
CFRA, OTTAWA
CJAD, MONTREAL
CKNW AM980, VANCOUVER
NEWS 1130, VANCOUVER
NEWSTALK 1010, TORONTO
630 CHED, EDMONTON
STATION OF THE YEAR – ROCK
102.1 THE EDGE, TORONTO – WINNER
100.3 THE BEAR, EDMONTON
99.3 THE FOX, VANCOUVER
100.5 THE PEAK, VANCOUVER
POWER 97 , WINNIPEG
Q104 , HALIFAX
SONIC 102.9, EDMONTON
X 929, CALGARY
STATION OF THE YEAR – SMALL MARKET
K ROCK, KINGSTON – WINNER
COUNTRY 93.3, , FORT MCMURRAY
EZ ROCK 99.3, , TIMMINS
FM96 , , KINGSTON
THE GOAT, , LLOYDMINSTER
99.9 SUN FM, , KELOWNA
ROCK 105.3, , MEDICINE HAT
ZED 99, , RED DEER
AC now rules the roost in Vancouver. Bell’s QM-FM (CHQM-FM) surprised everyone with a 2.4 leap to a market-leading 12.4 share. They are certainly celebrating, but the rest of the market will be waiting to see if they can maintain that showing. The CBC (CBU) gained a ½ share and stayed in 2nd. CKNW continued their decline, which is now 6 books and counting. Their drop to a 10.0 share also saw them go from number 1 to 3rd. The Beat (CFBT-FM) was flat at 7.9 – good enough to remain in 4th. The other hit station, Virgin (CKZZ-FM), closed the gap on the Beat by inching up to a 7.2 from 7.0. With hockey season on and the Canucks doing well, it’s no real surprise to see Team 1040 (CKST) gain over a share and a couple of ranks. The rest of Vancouver was fairly stable.
All People 2+ Monday – Sunday 2am – 2am Vancouver | ||||||||||
Survey period 28 Nov – 26 Feb 2012 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb | Aug Nov | June-Aug | Feb-May | Jan April | Dec
Mar |
Nov – Feb | (000) | (000) |
CHQM-FM | Vancouver | 12.4 | 10.0 | 9.4 | 7.8 | 8.0 | 8.6 | 10.0 | 2,238.4 | 432.1 |
CBU+ | Vancouver | 10.7 | 10.2 | 9.2 | 10.4 | 10.9 | 10.8 | 10.2 | 664.5 | 196.1 |
CKNW | Vancouver | 10.0 | 10.8 | 11.2 | 11.4 | 12.1 | 12.3 | 12.0 | 710.9 | 195.7 |
CFBT-FM | Vancouver | 7.9 | 7.9 | 8.7 | 8.0 | 8.3 | 8.5 | 8.8 | 1,936.3 | 359.7 |
CKZZ-FM | Vancouver | 7.2 | 7.0 | 6.6 | 6.3 | 5.4 | 5.2 | 5.0 | 1,871.3 | 298.8 |
CKWX | Vancouver | 6.7 | 7.2 | 7.3 | 6.5 | 6.6 | 6.5 | 6.0 | 987.7 | 237.3 |
CKLG-FM | Vancouver | 5.6 | 5.8 | 6.5 | 6.8 | 7.1 | 7.1 | 6.8 | 1,770.4 | 205.0 |
CJJR-FM | Vancouver | 4.7 | 4.8 | 5.7 | 4.8 | 4.2 | 4.1 | 4.2 | 1,065.6 | 127.7 |
CFMI-FM | Vancouver | 4.6 | 4.7 | 3.9 | 3.7 | 3.6 | 3.7 | 3.7 | 1,415.7 | 158.9 |
CKST | Vancouver | 4.6 | 3.5 | 3.6 | 5.9 | 4.8 | 4.2 | 3.8 | 1,107.4 | 177.4 |
CBU-FM | Vancouver | 4.4 | 4.3 | 3.4 | 3.8 | 3.9 | 4.0 | 3.7 | 785.5 | 110.9 |
CFOX-FM | Vancouver | 4.1 | 4.0 | 3.8 | 4.2 | 4.1 | 3.6 | 3.4 | 1,132.8 | 126.1 |
CPKK-FM | Vancouver | 3.0 | 2.8 | 2.6 | 2.3 | 2.6 | 2.5 | 2.6 | 1,242.8 | 106.3 |
CISL | Vancouver | 2.3 | 2.4 | 2.7 | 2.9 | 3.3 | 3.7 | 4.1 | 616.1 | 64.2 |
CFUN-FM | Vancouver/
Chilliwack |
1.8 | 2.4 | 2.8 | 2.9 | 3.0 | 3.1 | 3.6 | 1,385.1 | 128.4 |
CHHR-FM | Vancouver | 1.6 | 1.9 | 1.4 | 1.0 | 1.2 | 1.2 | 1.3 | 1,039.1 | 55.7 |
CHMJ | Vancouver | 0.7 | 0.9 | 0.7 | 0.8 | 0.8 | 0.9 | 0.9 | 797.6 | 56.8 |
CFTE | Vancouver | 0.4 | 0.8 | 0.7 | 0.6 | 0.6 | 0.6 | 0.6 | 355.2 | 21.5 |
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
Astral’s stranglehold continues in Montreal. News/Talk CJAD keeps humming along in 1st with just under a 25 share. Their sister-station, Virgin (CJFM-FM) did drop a share, but remain comfortably in 2nd. After changing to a Hot AC/Rhythmic AC in September of last year, Cogeco’s 9-2-5 The Beat is struggling to gain traction. They dropped from 16.3 to 14.9, but managed to hold onto their 3rd place ranking. CHOM softened slightly, but they were also able to maintain their position. The CBC (CBME-FM) was virtually flat book to book. The remainder of the stations stayed in the lower single digits.
All people 2+ Monday – Sunday 2am – 2am | Montreal | |||||||||
Survey period 28 Nov – 26 Feb 2012 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb | Aug Nov | June-Aug | Feb-May | Jan-Apr | Dec – March | Nov-Feb | (000) | (000) |
CJAD | Montreal CTRL Anglo | 24.8 | 24.4 | 23.5 | 25.5 | 26.1 | 26.4 | 25.9 | 469.8 | 183.2 |
CJFMFM | Montreal CTRL Anglo | 17.3 | 18.3 | 20.2 | 18.5 | 18.6 | 18.5 | 18.2 | 783.9 | 240.9 |
CKBEFM * | Montreal CTRL Anglo | 14.9 | 16.3 | 16.0 | 16.7 | 16.7 | 16.5 | 17.2 | 790.3 | 186.3 |
CHOMFM | Montreal CTRL Anglo | 11.9 | 12.3 | 13.4 | 11.4 | 10.6 | 10.2 | 10.3 | 650.2 | 144.3 |
CBMEFM | Montreal CTRL Anglo | 8.2 | 8.4 | 7.5 | 8.4 | 8.3 | 8.1 | 7.5 | 236.2 | 66.1 |
CKGM | Montreal CTRL Anglo | 4.4 | 4.0 | 2.2 | 2.8 | 2.9 | 2.8 | 2.6 | 315.0 | 64.9 |
CJPXFM | Montreal CTRL Anglo | 3.1 | 2.6 | 2.3 | 2.2 | 2.5 | 3.0 | 3.3 | 318.8 | 27.8 |
CBMFM | Montreal CTRL Anglo | 2.7 | 2.6 | 2.2 | 3.2 | 3.1 | 3.1 | 2.9 | 248.6 | 25.7 |
CFGLFM | Montreal CTRL Anglo | 2.2 | 1.6 | 2.9 | 2.0 | 1.9 | 2.0 | 2.1 | 682.3 | 50.6 |
CITEFM | Montreal CTRL Anglo | 1.8 | 1.5 | 1.1 | 1.0 | 1.1 | 1.2 | 1.2 | 662.6 | 44.2 |
CKMFFM | Montreal CTRL Anglo | 1.2 | 1.3 | 0.9 | 0.9 | 1.0 | 1.1 | 1.2 | 570.1 | 44.9 |
CKOIFM | Montreal CTRL Anglo | 1.0 | 1.0 | 1.1 | 0.9 | 0.9 | 0.8 | 0.8 | 602.4 | 47.8 |
CHMPFM | Montreal CTRL Anglo | 1.0 | 0.9 | 0.6 | 0.9 | 0.8 | 0.8 | 0.8 | 308.6 | 22.1 |
CKLXFM | Montreal CTRL Anglo | 0.5 | 0.6 | 0.5 | 0.6 | 0.6 | 0.5 | 0.5 | 223.7 | 11.5 |
CBFFM | Montreal CTRL Anglo | 0.3 | 0.2 | 0.1 | 0.3 | 0.3 | 0.3 | 0.3 | 81.5 | 6.7 |
CBFXFM | Montreal CTRL Anglo | 0.2 | 0.4 | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 158.4 | 4.7 |
CKAC | Montreal CTRL Anglo | 0.1 | 0.1 | 0.3 | 0.5 | 0.6 | 0.5 | 0.5 | 102.1 | 5.8 |
* CFQR-FM changes it’s name to CKBE-FM on 29 August 2011
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
Edmonton saw higher than usual market flux. Corus’ Country FM, CISN, had what can only be called an extraordinary book. After trending down over the last half of 2011, the station jumped almost 2 ½ shares and vaulted from 4th to 1st in the market. CHED had a softer book by their standards and will be eyeing the next ratings closely. Rawlco’s NOW (CKNO-FM) saw their string of up-trends abruptly end with almost a 2 share drop. In doing so, their rank fell from 2nd to 3rd. Newcap’s Capital FM (CKRA-FM) also declined from an 8.1 to a 7.3 and they, in turn surrendered a rank position. Unlike Calgary, rock did not fare well in Edmonton with all three stations in the format – Sonic (CHDI-FM), The Bear (CFBR-FM), and K-Rock (CIRK-FM) – all showing declines. The other notable was Harvard’s Lite 95-7 (CKEA-FM) which moved from a 2.0 to 3.3, meaning that while it has a long way to go, AC may not be dead there after all.
All people 2+ Monday – Sunday 2am – 2am | Edmonton | |||||||||
Survey period 28 Nov – 26 Feb 2012 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb | Aug Nov | June-Aug | Feb-May | Jan-Apr | Dec – March | Nov-Feb | (000) | (000) |
CISNFM | Edmonton CRTL | 10.2 | 7.8 | 8.8 | 9.6 | 9.0 | 9.0 | 9.1 | 746.2 | 123.6 |
CHED | Edmonton CRTL | 9.9 | 10.5 | 10.5 | 10.5 | 10.7 | 10.7 | 10.5 | 516.4 | 117.2 |
CKNOFM | Edmonton CRTL | 8.1 | 9.9 | 9.7 | 9.2 | 8.7 | 8.4 | 8.1 | 946.7 | 158.4 |
CKRAFM | Edmonton CRTL | 7.3 | 8.1 | 7.5 | 7.7 | 7.8 | 7.4 | 6.9 | 873.5 | 124.4 |
CIUPFM | Edmonton CRTL | 6.6 | 6.2 | 7.3 | 8.2 | 7.9 | 6.7 | 5.3 | 1,007.3 | 139.4 |
CBX+ | Edmonton CRTL | 6.5 | 6.7 | 6.3 | 6.0 | 6.0 | 6.0 | 5.7 | 314.2 | 78.0 |
CKNGFM | Edmonton CRTL | 5.9 | 5.4 | 4.2 | 4.9 | 4.8 | 5.3 | 5.4 | 797.3 | 105.9 |
CHDIFM | Edmonton CRTL | 5.6 | 6.3 | 7.3 | 6.9 | 6.8 | 6.4 | 6.3 | 683.8 | 116.2 |
CFBRFM | Edmonton CRTL | 5.6 | 6.4 | 6.7 | 6.4 | 6.7 | 6.5 | 6.5 | 660.9 | 91.9 |
CIRKFM | Edmonton CRTL | 5.3 | 5.4 | 5.7 | 6.2 | 6.4 | 6.1 | 5.8 | 659.0 | 90.9 |
CFCW * | Edmonton/Camrose | 4.9 | 4.8 | 4.6 | 4.4 | 4.3 | 4.6 | 5.1 | 218.0 | 44.6 |
CFMGFM | Edmonton CRTL | 4.4 | 4.9 | 3.4 | 2.6 | 3.4 | 4.5 | 7.3 | 820.7 | 115.0 |
CHBNFM | Edmonton CRTL | 3.4 | 3.4 | 4.2 | 4.2 | 4.2 | 4.6 | 4.7 | 811.7 | 110.3 |
CKEAFM | Edmonton CRTL | 3.3 | 2.0 | 1.8 | 1.7 | 1.0 | 0.8 | 0.8 | 856.9 | 72.3 |
CJNW-FM | 2.8 | 638.4 | 85.1 | |||||||
CBX FM | Edmonton CRTL | 2.6 | 1.8 | 2.0 | 2.7 | 2.7 | 2.6 | 2.6 | 187.8 | 29.2 |
CHQT | Edmonton CRTL | 1.7 | 1.9 | 1.7 | 1.5 | 1.6 | 1.6 | 1.5 | 215.8 | 36.2 |
CFRN | Edmonton CRTL | 1.5 | 1.7 | 1.7 | 1.8 | 2.0 | 1.9 | 1.9 | 197.3 | 27.3 |
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
Data type: Respondent | |||||||
February 28, 2011 – May 29, 2011 | |||||||
Average Daily Universe | 1,125,000 | ||||||
Share | Cume | Daily Cume | |||||
Station | Market | % | (000) | (000) | |||
CHED | Edmonton CRTL | 10.5 | 510.2 | 122.5 | |||
CISNFM | Edmonton CRTL | 9.6 | 741.5 | 104.2 | |||
CKNOFM | Edmonton CRTL | 9.2 | 967.5 | 164.7 | |||
CIUPFM | Edmonton CRTL | 8.2 | 915.5 | 131.6 | |||
CKRAFM | Edmonton CRTL | 7.7 | 889.8 | 136.4 | |||
CHDIFM | Edmonton CRTL | 6.9 | 708.2 | 123.9 | |||
CFBRFM | Edmonton CRTL | 6.4 | 671.2 | 107.6 | |||
CIRKFM | Edmonton CRTL | 6.2 | 646.0 | 104.9 | |||
CBX+ | Edmonton CRTL | 6.0 | 368.2 | 81.1 | |||
CKNGFM | Edmonton CRTL | 4.9 | 828.7 | 110.6 | |||
CFCW * | Edmonton CRTL/Camrose | 4.4 | 249.2 | 46.6 | |||
CHBNFM | Edmonton CRTL | 4.2 | 843.1 | 129.2 | |||
CBX FM | Edmonton CRTL | 2.7 | 199.1 | 35.3 | |||
CFMGFM | Edmonton CRTL | 2.6 | 828.2 | 91.9 | |||
CFRN | Edmonton CRTL | 1.8 | 196.5 | 29.6 | |||
CKEAFM ** | Edmonton CRTL | 1.7 | 637.4 | 43.3 | |||
CHQT | Edmonton CRTL | 1.5 | 225.1 | 37.1 | |||
* = spill station | |||||||
** Note: CKEAFM changed format on March 28, 2011 from Adult Album Alternative to Adult Contemporary. | |||||||
TERMS | |||||||
Share – Within a central market area, the estimated total hours tuned to that station expressed | |||||||
as a percentage of total hours tuned to Total Encoded Radio. | |||||||
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to | |||||||
the stations for at least one minute during the analyzed period. | |||||||
Average Daily Universe – The average daily universe for the analyzed period. The universe is | |||||||
expressed as daily averages because it changes slightly daily as the intab changes. |
The Corus News/Talker QR77 (CHQR) continues its rule over the Calgary airwaves. It was off slightly from the previous book, but still holds a lead of over a full share. CBC had an excellent showing and extended the distance between them and third place in the market. Corus’ Country 105 (CKRY-FM) continues to slide, losing another ½ share, but they manage to hold onto third in the rankings. No change at fourth either with Astral’s Virgin (CIBK-FM) dropping .3 of a share, but still edging out Lite 95.9 (CHFM-FM) by a tenth of a point. CJAY was up a full share from what was their worst showing in a while. Rock as a format was solid this time out with X92.9 (CFEX-FM) also gaining 1 share.
All people 2+ Monday – Sunday 2am – 2am | Calgary | |||||||||
Survey period 29 Aug- Nov 27 2011 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb 2012 | Aug-Nov | June- Aug | May-June | Jan-Apr | Dec – March | Nov-Feb | (000) | (000) |
CHQR | Calgary CTRL | 10.2 | 10.3 | 8.6 | 10.0 | 9.8 | 9.8 | 9.4 | 353.8 | 91.9 |
CBR | Calgary CTRL | 9.1 | 8.5 | 8.4 | 8.7 | 8.2 | 8.2 | 8.0 | 423.1 | 105.5 |
CKRYFM | Calgary CTRL | 7.8 | 8.3 | 8.8 | 6.5 | 5.5 | 5.5 | 5.6 | 676.2 | 97.1 |
CIBKFM | Calgary CTRL | 7.6 | 7.9 | 7.0 | 6.7 | 6.7 | 6.7 | 6.7 | 965.1 | 173.9 |
CHFMFM | Calgary CTRL | 7.5 | 6.6 | 7.6 | 7.0 | 7.2 | 7.2 | 9.2 | 1,103.0 | 152.5 |
CJAYFM | Calgary CTRL | 6.5 | 5.5 | 6.7 | 6.2 | 6.2 | 6.2 | 6.0 | 723.6 | 109.8 |
CFXLFM | Calgary CTRL | 6.2 | 6.5 | 8.0 | 9.8 | 9.9 | 9.9 | 9.5 | 848.0 | 113.6 |
CFGQFM | Calgary CTRL | 6.2 | 6.8 | 5.6 | 5.5 | 4.9 | 4.9 | 4.8 | 624.4 | 83.8 |
CJAQFM | Calgary CTRL | 6.1 | 6.3 | 7.1 | 8.1 | 8.6 | 8.6 | 8.4 | 901.6 | 114.1 |
CKMPFM | Calgary CTRL | 4.6 | 5.1 | 4.6 | 4.5 | 5.5 | 5.5 | 5.5 | 857.7 | 123.2 |
CFEXFM | Calgary CTRL | 4.6 | 3.6 | 5.1 | 4.1 | 3.9 | 3.9 | 3.9 | 684.9 | 95.3 |
CHUP-FM* | Calgary CTRL | 4.0 | 3.6 | 3.4 | 3.3 | 3.2 | 3.2 | 3.4 | 858.2 | 78.2 |
CKCEFM | Calgary CTRL | 3.4 | 4.2 | 3.5 | 3.0 | 3.7 | 3.7 | 3.4 | 881.1 | 103.5 |
CFAC | Calgary CTRL | 3.4 | 3.1 | 2.0 | 3.2 | 3.5 | 3.5 | 3.5 | 436.1 | 63.1 |
CFFR | Calgary CTRL | 3.1 | 3.6 | 3.9 | 3.7 | 3.4 | 3.4 | 3.2 | 427.3 | 80.4 |
CKMX | Calgary CTRL | 2.9 | 3.2 | 2.9 | 2.9 | 2.9 | 2.9 | 2.8 | 195.4 | 25.5 |
CBR FM | Calgary CTRL | 2.2 | 2.1 | 2.1 | 2.1 | 2.2 | 2.2 | 2.0 | 256.8 | 29.8 |
*Name change from CIGY-FM
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
CHFI continues to dominate the Toronto ratings and had its best book in a long time. In fact when you look at the three Rogers stations they have increased their overall lead in Canada largest radio market and have a combined share of 26.8% while the three Astral stations look to be losing share. The CBC continue to grow their audience and are now in 2nd place overall. Listeners appearing to be growing tired of the Boom experiment and Astral must be questioning the wisdom of blowing up the Ezrock brand and handing CHFI so many listeners. KISS is off a little but still well ahead of rivals Z103.5 and Flow which looks to be in trouble.
All People 12+ Monday – Sunday 2am – 2am Toronto | ||||||||||
Survey period 28 Nov – 26 Feb 2012 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb | Aug-Nov | May-Aug | Feb-May | Jan- April | Dec-
Mar |
Nov- Feb | (000) | (000) |
CHFIFM | Toronto CTRL | 15.8 | 12.9 | 12.2 | 13.2 | 12.5 | 12.4 | 14.5 | 5,310 | 1,106 |
CBLAFM | Toronto CTRL | 11.0 | 10.1 | 8.4 | 8.5 | 8.6 | 8.7 | 8.8 | 1,931 | 502 |
CHUMFM | Toronto CTRL | 9.8 | 10.2 | 9.2 | 9.7 | 10.5 | 10.6 | 9.6 | 4,871 | 850 |
CFTR | Toronto CTRL | 7.6 | 7.8 | 7.7 | 7.4 | 7.8 | 8.1 | 7.8 | 3,265 | 750 |
CILQFM | Toronto CTRL | 6.0 | 6.9 | 7.6 | 7.2 | 6.7 | 6.4 | 6.1 | 3,240 | 502 |
CKFMFM | Toronto CTRL | 5.8 | 5.6 | 6.4 | 6.0 | 6.2 | 6.6 | 7.0 | 4,714 | 7632 |
CHBMFM | Toronto CTRL | 5.7 | 6.6 | 8.3 | 7.3 | 7.1 | 7.1 | 7.4 | 4,334 | 517 |
CFRB | Toronto CTRL | 5.2 | 5.3 | 4.6 | 5.7 | 6.1 | 6.3 | 6.2 | 1,042 | 226 |
CFNYFM | Toronto CTRL | 5.0 | 5.4 | 6.2 | 5.9 | 5.4 | 5.1 | 5.1 | 3,032 | 419 |
CFMZF+ | Toronto CTRL | 4.7 | 4.8 | 4.2 | 4.4 | 5.1 | 5.3 | 5.1 | 2,204 | 260 |
CKISFM | Toronto CTRL | 3.4 | 3.8 | 4.1 | 3.8 | 3.3 | 3.3 | 3.2 | 3,185 | 461 |
CFZM | Toronto CTRL | 2.8 | 2.8 | 2.9 | 2.7 | 2.7 | 2.6 | 2.4 | 1,171 | 149 |
CFMJ | Toronto CTRL | 2.7 | 2.4 | 2.2 | 2.3 | 2.3 | 2.2 | 2.1 | 1,464 | 180 |
CINGFM* | Toronto/Hamilton | 2.1 | 1.5 | 1.4 | 1.9 | 2.0 | 2.0 | 1,784 | 174 | |
CJRTFM | Toronto CTRL | 2.1 | 1.7 | 1.8 | 1.6 | 1.9 | 2.5 | 2.7 | 1,504 | 146 |
CJCL | Toronto CTRL | 1.8 | 2.5 | 2.9 | 3.0 | 2.8 | 2.6 | 2.4 | 2,917 | 334 |
CIDCFM | Toronto CTRL | 1.8 | 2.2 | 2.6 | 2.5 | 2.4 | 2.3 | 2.3 | 1,125 | 174 |
CBL FM | Toronto CTRL | 1.5 | 1.6 | 1.5 | 1.3 | 1.4 | 1.4 | 1.4 | 1,353 | 124 |
CFXJFM | Toronto CTRL | 1.4 | 2.5 | 2.5 | 2.6 | 2.5 | 2.1 | 1.9 | 2,022 | 214 |
CKDXFM | Toronto CTRL | 0.8 | 1.2 | 1.1 | 1.4 | 1.3 | 1.4 | 1.4 | 872 | 74 |
CHUM | Toronto CTRL | 0.6 | 0.6 | 0.7 | 0.3 | 0.1 | 0.1 | 0.1 | 543 | 69 |
CIWVFM* | Toronto/Hamilton | 0.3 | 0.3 | 0.3 | 0.5 | 0.5 | 0.5 | 0.5 | 591 | 34 |
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
City | Call letters/freq. | Station name and format | Share/Rating |
Vancouver | CHHR/104.3 | Shore-FM, in transition | 1.6/16th |
Vancouver | CKZZ/95.3 | Virgin Radio, adult contemp. | 7.2/5th |
Ottawa | CJOT/99.7 | Boom, classic hits | 1.5/14th |
Ottawa | CKQB/106.9 | The Bear, active rock | 3.5/11th |
Calgary | CKCE/101.5 | Kool, adult contemporary | 3.4/13th |
Winnipeg | CHIQ/94.3 | FAB, ’60s/’70s hits | 4.9/10th |
Toronto | CHBM/97.3 | Bloom, classic rock | 5.7/7th |
Toronto | CFXJ/93.5 | Flow, hip-hop | 1.4/19th |
Magic on the Air with the Wave’s Unsung Hero
CHWV-FM Release
Here at Acadia Broadcasting, we believe that through the creative force and integrity of our people, being relevant and engaging communities we lead the way! The Wave’s Unsung Hero was developed by Wave Morning Show Co-Host Lori Carle. The weekly feature will recognize someone in Saint John that makes this city a better place to live. It could be a volunteer, a community leader, or other who deserves to be recognized. The reward of this plan being fulfilled is that we will increase our strong branding of the station to the community.
In the first hour of airing the feature we had 275 likes, 106 comments, and 35 shares just based on a photo. We have the audio up as well! You can find the audio at http://soundcloud.com/
“Employee Spirit Month”: This month seeks to inspire the most vital part of any organization: the employees. Motivate your employees – create employee spirit. For info and tips, call Harriet Meyerson 214-373-0080. email Harriet@ConfidenceCenter.com.
“National Epilepsy Month”: See www.epilepsy.ca for info.
“International Fraud Prevention Month”: See the Ontario Securities Commission for info www.osc.gov.on.ca.
“National Red Cross Month”: See www.redcross.ca.
“International Ideas Month”: Without constant new ideas, progress and people stagnate. Call Sylvia Henderson 301-260-1538, email sylvia@springboardtraining.com, see www.springboardtraining.com.
“International Listening Awareness Month”: Dedicated to learning more about the impact listening has on all human activity. Call Nanette Johnson-Curiskis 877-854-7836 or 952-594-5697, see www.listen.org
“International Mirth Month”: A time to show people how to use humor to deal with not-so-funny stuff. Call Alan Klein 415-431-1913, email humor@allenklein.com, see www.allenklein.com.
“National On-Hold Month”: A tribute to those organizations who make life interesting as we sit on-hold waiting to talk to a real person. Call Audiomax 800-284-4653, email ajs@audiomax.com, www.audiomax.com.
“Optimism Month”: Research proves optimists achieve more health, prosperity and happiness than pessimists. For a free tips sheet and to set up an interview with Dr Michael Mercer call 847-382-0690, email drmercer@mercersystems.com, www.DrMercer.com.
“Poison Prevention Awareness Month”: To educate and guard against the hundreds of accidents and deaths for accidental poisoning. For information call Frederick Mayer 415-479-8628, email ppsi@aol.com, www.ppsinc.org
Mar 1“World Compliment Day”: Appreciate with words instead of gifts – brighten everyone’s day. For info, email hans@withcompliments.com. See www.worldcomplimentday.com.
Mar 3 “I Want You to be Happy Day”: A day to be thoughtful of others by showing love and concern. Call Harriette Grimes 407-656-2790, email lagrimes@embargmail.net.
Mar 4 “Courageous Follower Day”: To dispel the myth that followers are passive and to raise awareness that good followership is energetic and at times courageous. Call Ira Chaleff 301-933-3752, email ira.chaleff@exe-coach.com, seewww.exe-coach.com.
Mar 4-10 “Celebrate Your Name Week”: Your name identifies you to the world. Make sure it isn’t an ignored part of your personhood. A different name-related theme each day. Contact Jerry Hill by email celebrateyournameweek@gmail.com. www.namesuniverse.com.
Mar 4-10 “Words Matter Week”: Online at www.naiwe.com and Facebook, with other celebrations at libraries and schools. This day focuses on the importance of words, particularly the written word. Call Janice Campbell 804-767-5961, email wordsmatter@naiwe.com.
Mar 4-10 “Read an E-Book Week”: A week set aside to learn about and/or read an electronic book. Call Rita Toews 204-661-2734, email r.toews@shaw.ca. See www.ebookweek.com.
Mar 5-11 “National Sleep Awareness Week”: People are urged to recognize the importance of proper sleep to their health, safety and productivity and the dangers of untreated sleep disorders. Call Nat’l Sleep Foundation 202-347-3471, ext 214. See www.sleepfoundation.org.
Mar 6 “Organize Your Home Office Day”: Find files, purge papers and tackle to-do lists. Call Lisa Kanarek, HomeOfficeLife.com, 214-361-0556, email lisa@homeofficelife.com. See www.homeofficelife.com.
Mar 8 “Girls Write Now Day”: Honours the younger generation as makers of the future! Encourage girls of all ages everywhere in the world to put pen to paper and explore the beauty and power of their unique creative voices. Call Michele Thomas 212-691-6590, ext 202, email info@girlswritenow.org, www.girlswritenow.org .
Mar 8 “International (Working) Women’s Day”: A day to honour women, especially working women. Widely adopted and observed in many nations. In Russia it is a national holiday and flowers or gifts are presented to women workers. www.swc-cfc.gc.ca
Mar 10 “Mario Day”: A day for all people named Mario to celebrate [Mar10 is the day and it spells out the name as well!] Call Mario Fascitelli 505-293-2634, email C21Allied@aol.com.
Mar 11 “Dream 2012 Day”: To focus attention on the new millennium – so that all humans, nations and institutions devote this year to unparalleled dreams for a better world and thinking, action, inspiration, determination and love to solve the remaining problems and to achieve a peaceful, united human family on Earth. Call Barbara Gaughen-Muller 805-968-8567, email Robert@robertmuller.org, www.robertmuller.org or www.goodmorningworld.org.
Mar 11 “Check Your Batteries Day”: Check the batteries in your smoke detector, carbon monoxide detector, HVAC thermostat, audio/visual remote controls and other electronic devices. Annually, the 2nd Sunday in March.
Mar 11 “Daylight Saving Time Begins”: From 2am on the second Sunday in March until 2am on the first Sunday in November.
Mar 15 “Ides of March”: This was the day that Julius Ceasar was assassinated in 44 BC. In the Roman calendar the days of the month were not numbered sequentially. Instead, each month had three division days [Kalends, Nones and Ides]. Days were numbered from these divisions [IV for Nones and III for Ides]. The Ides occurred on the 15th of the month [or the 13th in the months that had less than 31 days].
Mar 17 “St Patrick’s Day”: National holiday in the Republic of Ireland, and a great excuse to drink green beer in most every other country in the world. It commemorates the patron saint of Ireland, Bishop Patrick [AD389-461] who in 432 introduced Christianity to Ireland.
March 20 “Snowman Burning”: Reading of poetry heralding the end of winter and the arrival of Spring, followed by sacrifice in effigy, toasts and cheers. Call Lake Superior State University 906-635-2315, www.lssu.edu/snowman.
Mar 20 “Proposal Day”: Vernal Equinox – a day for single people to find the courage to propose to the one they love. But if you’re not ready for the big leap, use this day to send a gift to the one you love. The list of the world’s ten most eligible celebrity singles is available any time after March 1 at www.proposalday.com. Call John O’Loughlin 972-258-4996, email lldjohn@aol.com.
Mar 20 “Spring”: In the Northern Hemisphere Spring begins today.
Mar 22 “UN: World Day For Water”: To promote public awareness of how water resource development contributes to economic productivity and social well-being.
Mar 31 “Earth Hour”: Communities, businesses and governments around the world are invited to switch off lights for one hour at 8:30pm local time. See www.earthhour.org.
Mar 26 “Legal Assistants Day”: A day recognizing the many contributions made to the legal profession by legal assistants. Call Claudia A. Evart 212-779-2227, email paralegalcaevart@earthlink.net.
Mar 29 “National Mom and Pop Business Owners Day”: A day recognizing those very special husband-and-wife business owner teams that work and commune together. Call Rick/Margie Segel 781-272-9995, email rick@ricksegel.com.
Mar 30 “Doctors’ Day”: To honour physicians on the anniversary of the occasion when Dr. Crawford W. Long became the first acclaimed physician to use ether as an anesthetic agent in a surgical technique, Mar 30, 1842. The red carnation has been designated the official flower of Doctors’ Day.