After 45 years, Dick Purtan left Detroit’s airwaves exactly as he started, with “a little song, a little dance, a little seltzer down the pants,” paraphrasing the famous line from “The Mary Tyler Moore Show.”At 8:57 a.m. Friday, with wife Gail looking on and family members dabbing their eyes amid a crowd of friends, present and former sidekicks, and well-wishers, Purtan signaled for his favorite song to be played, Frank Sinatra’s “Softly As I Leave You.”
The evidence is growing that Social Media is adding new ways to achieve more effective marketing.
Facebook is being flanked by other creative Social Media forces as these studies reveal.
Read more here from Social Media Examiner
We are hearing that Rob Johnson, PD of Kool-FM Halifax is moving accross the street to take over the job Dan Barton suddenly left late last week. Rob will assume his new PD duties at Z103 in Halifax immediatly. Dan Barton is moving back to Maritime Broadcasting to work on the Halifax, Moncton and Saint John stations.
While the recent Winter Olympics was one of the most watched television events in Canadian history the games that followed them, 2010 Paralympic Winter Games, also gathered up a significan audience. While very little of the Paralympic Winter Games were shown on Canadian television more than 5.4 million Canadians tuned in to some part of the Closing Ceremony coverage by Canada’s Olympic Broadcast Media Consortium. With an average audience of 1.5 million viewers on CTV and RDS, the Closing Ceremony peaked at 1.9 million viewers and is the most-watched event of the 2010 Paralympic Winter Games. In all, 13.6 million Canadians watched at least a portion of the television coverage during the 10-day event. Read more here
LDR ‘Listener Driven Radio’ was the big talk at this years CMW sessions. Click here and scroll down through the conference presenters to hear Daniel Anstandig give a brief overview of what this exciting new software is all about. If you would like a live Webinar to get all the latest information, please call Dave Charles directly at Byrnes Media toll free at 1-866-332-1331.
Digital surges pass print. We saw it coming and now its happened. The same is not true for radio however. At Byrnes Media we embrace Social and New Media as another source of viable information for our listeners. Radio has an incredible penetration of recievers in home and in car. Our real job is to make sure that our content informs and entertains equal to of better than any other media.
Check out Dick Smillie artilce on the Digital ‘Lift off’.
“We’ve been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.
That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
As disrupting as this digital onslaught is to champions of print, the Outsell report has some surprising news for one old media category. Ad spending for magazines will rise this year by 1.9%, to $9.4 billion. That number reflects a spending boost of 4.2% for consumer titles and 1% for B2B. “Marketers are telling us they’re giving this print category some serious attention,” says Richard.
Digital may now be the primary survival strategy for publishers, but Richard offers another glimmer of optimism for print denizens. After a year of pounding their expenses and debt into far slimmer balance sheets, “We should see far fewer closures and cutbacks among traditional media,” he says.
Not so for mobile marketing, another category studied in the Outsell report. “The proof isn’t in yet that mobile spending is all that effective,” says Richard. He offers this example: The Sports Illustrated swimsuit iPhone app was touted by many as a huge success. The issue is the most hyped magazine event of the year. The app was the 33rd-highest-grossing mobile app in the iPhone store. “But if you do the simple math, 32,000 people paid $2 apiece to download it. That’s $64,000.” A single page of advertising in the print version of the swimsuit edition, says Richard, brings in about $135,000 a page. “It’s time for a reality check.”
Marketers seem to know that. In spite of the staggering number of ventures flinging content onto mobile platforms, advertisers will spend 16% less on mobile in 2010, notes the study.”
Canadians can lay claim or take blame for much of the infamous success of Pirate Radio and what British Parliamentarians soon called “the destruction of all things sane and sound”.
The first two Pirate Radio ships were Radio Caroline One and Radio Caroline Two (some recall it as Caroline North and South). Each ship directed its signal to a different part of England, but each also spilled over into adjacent countries.
The fresh new sounds of rock ‘n’ roll that everyone wanted to hear were being delivered by energetic announcers keyed up and ready to rock. Who knew they were mostly Canadians?