Timmins Ontario.
Vista Radio today announced the launch of Timmins Classic Hits 93.1 the Moose.
Timmins Classic Hits will start broadcasting at Noon today EDT, On Vista Radios 93.1 frequency.
The Moose will focus on music that makes you feel good, and is well targeted to the adult audience in the key 25 to 54 demographic.
The Moose will continue to support Timmins with local initiatives that help build, drive, and support the Timmins communities.
Shane Button gets your day started weekdays with his sense of humor and community spirit, while Steve Bain entertains and plays all your favorites on your way home from work.
From Geoff Poulton, President, Vista Radio, “Vista Radio’s continuous commitment to offering quality local radio to listeners and advertisers alike is once again exemplified with today’s announcement.”
“We recently upgraded, and improved our signal strength so we could provide a stronger and more reliable signal for our listeners and advertisers. With the new format our goal is to make you feel good, while listening longer”, said Drew Keith, Director of Programming.
“We recently conducted research in the market and this is the music that you asked for and we are pleased to now deliver Classic Hits to the area. The Moose has a long history of supporting the local community and our advertisers and look forward to continuing our work in the community” said Rick Doughty, Executive Vice President, and Vista Radio.
Vista Radio operates 62 radio licenses across Ontario, British Columbia, Alberta, and the Northwest Territories.
All Details at www.vistaradio.ca
North Bay Ontario.
Vista Radio today announced the launch of the North Bay’s Classic Hits 106.3 The Moose.
North Bay’s Classic Hits will start broadcasting at Noon today EDT, On Vista Radios 106.3 frequency.
The Moose will focus on music that makes you feel good, and is well targeted to the adult audience in the key 25 to 54 demographic.
The Moose will continue to support North Bay with local initiatives that help build, drive, and support the North Bay communities.
North Bay veteran, Mike Monahan gets your day started weekdays with his wacky sense of humor and community spirit, while Amanda Cupido keeps you up to date and informed with all local and international news.
From Geoff Poulton, President, Vista Radio, “Vista Radio’s continuous commitment to offering quality local radio to listeners and advertisers alike is once again exemplified with today’s announcement.”
“With The Moose Brand we hope to create a new sound for North Bay. The music and community spirit will make you feel great, and allow you to listen longer”, said Drew Keith, Director of Programming.
“We recently conducted research in the market and this is the music that you asked for and we are pleased to now deliver Classic Hits to the area. The Moose has a long history of supporting the local community and our advertisers and look forward to continuing our work in the community” said Rick Doughty, Executive Vice President, Vista Radio.
Vista Radio operates 62 radio licenses across Ontario, British Columbia, Alberta, and the Northwest Territories.
All Details at www.vistaradio.ca
On 14 September last year, Facebook reached the 1 billionth registered user. 28 year old Mark Zukerberg and about 100 Facebook Executives gathered on the 2nd floor of Building 17 at Menlo Park California to watch the number of users reach 1 out of every 7 people in the world. Facebook grows by about 1,000 new users a minute according to those that track these numbers. As of last week that number had grown to 1.5 billion registered users of Facebook. What’s more dramatic is that 50% of all registered users log in to Facebook every day, says Sheryl Sandberg the CEO of Facebook, and that does not include Facebook Connect log ins, only those people that visit the Facebook website.
Facebook has been working hard over the past 18 months to find ways to make their advertising tools more attractive to large advertisers and advertising agencies. But saying they have 1.5 billion users is such an abstract number that it does not seem to be working as well as they had planned. I am told that over the past few months Facebook has been making changes and now feel they have found the magic bullet, and I’ll get to that in a moment.
What traditional media needs to be aware of, and perhaps concerned about, is Facebook’s desire to actively go after media budgets from traditional advertising platforms. Here is what Sheryl Sandberg said in Davos Switzerland in 2012. “I think this was the year that we changed from being experimental ad platform to really being able to go big and we are going big in lots of ways. What Facebook does is we’re a place where users express themselves and we’re a place where people share. And when you think about building brands, not just giving someone something they search but before they search. When they’re talking about who they are and affiliating, and finding things typical demand generation, which is still 90% of global ad spenders. I think we’re best property anywhere, with any media to do that because friends want you to affiliate. They want you to say, I am a Starbucks drinker. I like Starbucks latte and they want you to tell their friends about it. We’re ready to go big because we really want that kind of very authentic two-way dialogue with our users and we’re excited to help brands do that and help people interact to them in ways that they’re excited about.”
In the past few weeks Facebook has been releasing regional data for the very first time. For example one out of every three people, or more than 128 million people in the USA alone, visit Facebook each and every day. This is all designed to help advertisers better understand how consumers are using this social network. This appears to be part of a larger strategy to go after advertising dollars from traditional media such as television, radio and newspapers. “We would like to be able to be explicit and say this is the amount of people you can reach tomorrow or the amount of people you can reach when you are launching a new movie” said Carol Everson, Facebook Vice President of Global Marketing Solutions. The average time spent each day with digital media will most likely surpass television viewing for the first time ever at some point later this year. Some agencies are suggesting that as much as 40% or more of their business could be invested in digital within the next 12 months. Large operations such as Facebook are working frantically to ensure they get a chunk of this money.
Facebook is constantly evolving and changing which is a real problem for all the software providers who interface with Facebook in one fashion or another. Over the past 12 months they have conducted lots of on-line surveys with users seeking views on potential changes to the look and functionality of the product. In their most recent survey over 400,000 people responded and we are being told that we can expect to see Facebook evolve under the guidance of CEO Sheryl Sandberg.
Let me be clear, I do think Facebook has a place and can be a useful tool for individuals and companies to connect, communicate and market providing it is used correctly and strategically. The biggest mistake any radio station can make in my opinion is driving listeners to Facebook as opposed to using Facebook to drive audience to the radio station or the station controlled assets such as the station website. Remember that the only people who are getting rich on the backs of all the traffic your radio station drives to Facebook are the very people who are trying to find ways to get more and more of your regional and national advertising from traditional media and onto Facebook.
Here are 10 other suggestions that may help you moving forward as Facebook and other social networks look to take more advertising dollars from traditional media to their platforms. This is by no means the definitive list but it is a starting point:
I hope you find the above suggestions helpful, and if you have any other ideas you would like to pass along please leave a comment at the bottom of this article on our website at www.byrnesmedia.com and we will post them on our website and expand the knowledge base.
Sept 1-Dec 31 “Million Minute Family Challenge”: 13th Annual. An effort to bring family, friends, and neighbours together through board games. Goal is one million minutes of game playing. Add to the running total at www.millionminute.com. Call Beth Muehlenkamp from the Million Minute Family Challenge 1-800-524-4263, email bethm@patchproducts.com
Sept 1-30 “Big Brothers and Big Sisters Month”: See www.bbbsc.ca
Sept 1-30 “Ovarian Cancer Awareness Month”: See www.ovariancanada.org.
Sept 1-30 “Prostate Cancer Awareness Month”: See www.prostatecancer.ca.
Sept 1-30 “Arthritis Month”: See www.arthritis.ca
Sept 1-30 “International People Skills Month”: Get a better job, improve office atmosphere and increase rapport with your family by refining your people skills. Call Karla Brandau at People Skills International 770-923-0883 email karla@karlaspeaks.com
Sept 1-30 “International Self Awareness Month”: Drawing attention to the value of knowing oneself. Call Jim Cathcart 800-222-4883, email info@cathcart.com, or www.cathcart.com.
Sept 1-30 “Canadian Library Month”: To ensure every child obtains a library card and uses it. See the Canadian Library Assn. www.cla.ca.
Sept 1-30 “Pleasure Your Mate Month”: To promote love and show appreciation to your mate. Look for new ways to create happiness together. Call Donald Etkes 310-979-0245, email drdonetkes@aol.com.
Sept 1-30 “Shameless Promotion Month”: This is the month to go out and promote yourself or your product shamelessly [just in time for the BBM sweep] For outrageous tips email Marisa D’Vari expert@deg.com, or see www.buildingbuzz.com.
Sept 1-30 “Update Your Resume Month”: To encourage people to update and maintain their resumes. Call Laura DeCarlo, Professional Resume Writing and Research Assn. 888-867-7972, email info@careerdirectors.com. See www.careerdirectors.com.
Sept 1-30 “Women’s Friendship Month”: Every woman has special friends she can’t live without, those women to whom she tells everything, friends who will always listen and who know just what to say. Call Kappa Delta Sorority 901-748-1897, email dircomm@kappadelta.org.
Sept 1 “Emma M. Nutt Day”: To honour the first woman telephone operator who reportedly began her professional career at Boston, MA, Sept 1, 1878 and continued for 33 years.
Sept 1-7 “International Enthusiasm Week”: show genuine enthusiasm to every person, every project, every possibility that comes your way! Call Carolyn Stein at 877-771-0772, email carolyn@carolynstein.com, or go to www.carolynstein.com.
Sept 2 “Canada: Labour Day”: Annually, the first Monday in September.
Sept 4 “Rosh Hashanah”: begins at sundown. Jewish New Year.
Sept 4-8 “The Masters”: Spruce Meadows, Calgary, AB. International show jumping competition. Call 403-974-4200, email information@sprucemeadows.com. See www.sprucemeadows.com.
Sept 5 “Be Late For Something Day”: Designed to create a release from the stresses and strains resulting from a consistent need to be on time. Call Les Waas the President of The Procrastinators’ Club of America 215-947-9020, email procrastinators_club_of_america@yahoo.com, web: www.geocities.com/procrastinators_club_of_america.
Sept 5-8 “Ottawa Folk Festival”: Hog’s Back Park, Ottawa, ON. Call 613-230-8234 for info or email officemanager@ottawafollk.com. See www.ottawafolk.com.
Sept 5-15 “Toronto International Film Festival”: Toronto, ON. 38th annual. A 10-day festival of contemporary Canadian and international cinema at various downtown theatres. Call 416-968-FILM, email tiffg@torfilmfest.ca, see www.tiffg.ca.
Sept 8 “International Literacy Day”: www.un.org
Sept 8 “National Grandparents’ Day”: To honour grandparents, to give them an opportunity to show love for their children’s children and to help children become aware of the strength, information and guidance older people can offer.
Sept 8 “Terry Fox Run”: see www.terryfox.org.
Sept 9 “Wonderful Weirdos Day”: These are the folks who remind us to think outside the box, to be a little more true to ourselves. Today’s the day to thank them. Give them a hug and say “I love you, you weirdo!” Call Thomas & Ruth Roy at 717-279-0184 or go to www.wellcat.com.
Sept 10 “Swap Ideas Day”: To encourage people to explore ways in which their ideas can be put to work for the benefit of humanity and to encourage development of incentives that will encourage use of creative imagination. Call Robert L. Birch 703-533-3668.
Sept 13 “Alzheimer Coffee Break Day”: see www.alzheimer.ca.
Sept 15-21 “International Clean Hands Week”: Working together to improve health and save lives through clean hands. Clean Hands Coalition nbock@cleaning101.com
Sept 19 “Talk Like A Pirate Day”: A day when people everywhere add a touch of larceny to their dialogue by talking like pirates. While it’s inherently a guy thing, women have been known to enjoy the day because they have to be addressed as “me beauty.” Arr! Call Mark Summers at 541-791-8281, email capnslappy@talklikeapirate.com, web: www.talklikeapirate.com.
Sept 21 “Big Whopper Liar’s Contest”: New Harmony, IN. Twenty “storytellers” compete to see who can tell the BIGGEST whopper. Call Jeff Fleming 618-395-8491.
Sept 21 “World Alzheimer’s Day”: Alzheimer’s associations around the world concentrate their efforts on raising awareness about Alzheimer’s disease and other dementias. Call the Canadian Alzheimer’s Society 1-800-616-8816, email pr@alzheimer.ca.
Sept 21-29 “Great Canadian Shoreline Cleanup”: Groups and individuals across Canada will be volunteering their time in their communities to clean up our shorelines. Hosted by Loblaws and the Vancouver Aquarium. See www.shorelinecleanup.ca.
Sept 22 “Hobbit Day”: A day to celebrate the birthdays of Frodo and Bilbo Baggins and their creator J.R. Tolkien. For information email the American Tolkien Society at americantolkiensociety@yahoo.com.
Sept 22-28 “Keep Kids Creative Week”: More than ever before, kids need encouragement to be imaginative. Set aside time this week to celebrate the inventive minds of kids. Call Bruce Van Patter 570-524-9770, see www.brucevanpatter.com/keepkidscreative.html.
Sept 22-29 “Deaf Awareness Week”: Celebration to promote deaf culture, Sign Language and deaf heritage. Email Natl Assn of the Deaf at nadinfo@nad.org. See www.nad.org.
Sept 23 “Innergize Day”: A day set aside for anyone who has said “I don’t have time to do the personal things I want to do for myself. Set the day aside for yourself to do anything you want to do. Call Michelle Porchia 203-924-1012, email michelle@innerdimensionsllc.com.
Sept 23-28 “International Women’s Ecommerce Days”: To celebrate women around the globe and their economic impact and purchasing power. Call Heidi Richards 945-981-5515, email heidi@wecai.org. see www.wecai.org.
Sept 24 “National Woman Road Warrior Day”: A day of recognition for the nation’s traveling businesswomen. Call Kathleen Ameche 312-202-0034, email kameche@amechegroup.com. See www.womanroadwarrior.com.
Sept 25 “One Hit Wonder Day”: Anyone who ever had a hit single deserves eternal remembrance. Call Steven Rosen 513-321-1018, email srosenone@aol.com.
Sept 27 “Love Note Day”: Words of love – powerful and poignant – expressed on paper. Call Leona Hamel 450-375-9566, email Leona@romanceunlimited.com
Sept 27 “Ancestor Appreciation Day”: Learn about one’s family. Give away “family tree” software, or arrange a promotion with a photographer for discounts on family portraits.
It was announced yesterday that Newcap has purchases the following stations from Bell Media:
CHBM-FM (Boom 97.3 Toronto)
CFXJ-FM (93.5 Flow Toronto)
CKZZ-FM (Virgin Radio 95.3 Vancouver)
CHHR-FM (Shore 104.3 FM Vancouver)
CISL-AM (AM 650 Vancouver)
Pending CRTC approval, this agreement means that all 10 radio stations that Bell Media and Astral agreed to divest in order to comply with CRTC regulations will have all found successful buyers.
from www.insideradio.com
For radio stations to have cultural currency in social media they need more than just a large audience. They also need fans and followers who engage with the station in their social interactions. A new study gives radio high marks in cultural currency on Facebook compared to other local media.
Conducted by television industry trade group TVB and social media measurement firm Colligent, the year-long study observed the actual behaviors of 167 million social media users. It found that different media channels drive different social media behaviors and reap different benefits for marketing partners. With 100 as the norm, radio indexed at a chart-topping 187 for Frequent Content Likers (fans who have liked multiple pieces of content on the brand’s Facebook page in the past year). Cable TV came in second place (146), followed by local television (107) and local newspapers (67).
Radio was also No. 1 among Frequent Commenters (fans who have commented more than once on the brand’s Facebook page) and with Content Likers (fans who have liked some content on the brand’s Facebook page). Radio was second only to local television in Commenters (fans who have commented once on the brand’s Facebook page) and Photo Video Posters (fans who have posted videos/photos on the brand’s Facebook). Still it indexed well above 100 in both metrics.
But the study shows radio has work to do in improving its cultural relevance among Twitter users. It scored below 100 in all four Twitter metrics in the past year: Talkers (users mentioning the brand’s name or handle in the tweet); Hashers (users making hash tag mentions of the brand); Repliers (users replying to the brand’s tweets); and Retweeters (users retweeing the brand’s tweets).
The study included 570 TV stations, 1,823 radio stations, 358 local and national newspapers, 540 consumer brands and 4,400 broadcast and cable TV shows.
Read the TVB report HERE.