Steve Jobs’ impact on this world was impressive. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. But Steve’s greatest legacy may me his set of principles that drove his success.
1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.
2. Put a dent in the universe. Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar water or do you want to change the world?” Don’t lose sight of the big vision.
3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life — until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.
4. Say no to 1,000 things. Job’s was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?
5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?
6. Master the message. You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Job’s was one of the world’s greatest corporate storytellers. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.
7. Sell dreams, not products. Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you’ll win them over.
There’s one story that I think sums up Jobs’ career at Apple. An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice. His counsel? Dream bigger. Perhaps that is the best advice he could leave us with. See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.
Thanks for Carmine Gallo for this article.
KHLB, a Radio station in Mason Texas ran a 60 second ad for a concealed handgun course run by a local gun shop. The ad is voiced by the gun shop owner Crocket Keller.
In the ad, Keller says “If you are a socialist liberal and or voted for the current campaigner in chief, please do not take this class. You have already proven that you cannot make a knowledgeable and prudent decision as under the law. If you are a non-Christian Arab or Muslim, I will not teach you the class with no shame. Thank-you and God Bless America.”
However, the Texas Department of safety has launched an investigation and the result may impact the gun store owner. No word as yet as to what may happen to the radio station. It seems that in Texas they do not have an effective watchdog organisation like the Canadian Broadcast Standards Authority. The ad has stopped running on the station, but it has been posted to You Tube and gone viral with over 43,000 views. You can hear the radio commerical below
Corus Entertainment Inc. announced its fourth quarter and year-end financial results today.
“Corus had an excellent year highlighted by double digit segment profit growth and a 45% dividend increase,” said John Cassaday, President and CEO of Corus Entertainment. “Corus achieved its segment profit guidance and exceeded free cash flow guidance as a result of tight cost controls in Radio coupled with exceptional revenue and segment profit growth in Television. Our annual segment profit guidance included the Quebec Radio business for a full year, so if not for the divestiture of Quebec, we would have been at the high end of our guidance range or exceeded it.”
Read more here.
Rogers Communications Inc. today announced its consolidated financial and operating results for the three and nine months ended September 30, 2011, in accordance with International Financial Reporting Standards (“IFRS”).
“Rogers delivered a balanced set of financial and subscriber results in the third quarter, with continued growth in the face of an extremely competitive environment,” said Nadir Mohamed, President and Chief Executive Officer of Rogers Communications Inc. “The strength of our asset mix, combined with a focused execution on our priorities – wireless data growth, customer retention and managing our cost structure – enabled Rogers to generate continued strong margins and free cash flow while increasing the amount of cash returned to shareholders by double digits year-over-year.”
Read more here.
Astral Media Inc. today reported solid financial results for the fourth quarter and the year ended August 31, 2011 and delivered continued growth in revenues, EBITDA1, net earnings, EPS, and cash flow from operations3.
“I am very pleased with the strong performance displayed by our three business segments in the fourth quarter and by their balanced contribution to a strong finish to the year. Fiscal 2011 marks the Company’s 15th consecutive year of profitable growth and the first time in Astral’s history that we surpass the billion dollar revenue mark,” said Ian Greenberg, President and Chief Executive Officer. “We are now entering into a challenging economic and advertising environment and remain fully committed to apply the same discipline and focus on cost optimization that have underpinned our past successes”.
Read more here.
But it was not all smooth sailing for Apple as technical glitches delayed many new iPhone users from activating their iPhone 4S units on Friday. Apple also had problems with the voice assistant feature called Siri, which had trouble staying active over the weekend. Fortunately, Apple seems to have escaped the bad press that Blackberry has been plagued with recently.
News from the Blackberry Developer Conference in San Francisco sees the unveiling of the new BlackBerrry 7 phones that will run on the BBX platform which promises to connect people, devices, content and services. Also shown for the first time were some new advanced graphics, which boast advanced capabilities, including deeper integration between apps, always-on Push services, and the BBM Social Platform. The new Blackberry 7 phones will go on sale in early 2012 in the hopes of grabbing some attention away from the iPhone and Android phones.
RIM has sold 165 million BlackBerrys through August. Apple had sold 129 million iPhones as of June, but its device has been on the market for a much shorter amount of time. We think this means more people will be carrying smart phones capable of listening to and interacting with a radio station. So this is a great time to ensure your radio station has a presence on the Blackberry, Andriod and iPhone platforms.
courtesy of Marketing Magazine,
October 17, Chris Powell
Konrad von Finckenstein only got one term as chair of the CRTC, but his tumultuous five years demonstrated just how tough a job it is
In a 25-year career in Canadian broadcasting that has included countless CRTC hearings, Jay Switzer has only once been ruled out of order. It happened in 2007, early in Konrad von Finckenstein’s term as CRTC chair, during a public hearing for new radio licenses in Western Canada.
While the former president and CEO of CHUM Limited can’t recall the exact details of the public scolding—something about documents for an intervention, he thinks—he remembers that von Finckenstein was absolutely correct. “I couldn’t fault him—he was right,” he says. “It wasn’t serious and I was able to tease my regulatory gang for years after that.”
Switzer, who is now chair of the broadcast start-up Hollywood Suite, says that such rigid adherence to protocol, combined with a genuine desire to make the CRTC both more responsive and transparent, is emblematic of von Finckenstein’s term as head of the federal telecom/broadcast regulator.
Just as emblematic, von Finckenstein’s detractors claim, are a tendency towards bullying and a distinct lack of vision that prevented him from grasping the full impact of new technology and how it fits within Canada’s regulatory framework.
The von Finckenstein era will conclude in January 2012, five years after it began. The Harper government recently declined to give the one-time Justice of the Federal Court and former head of the Competition Bureau a second term. Whether or not he’ll be missed is open to interpretation. His job was a tough one: big telecommunications companies wanted (and expected) someone not quick to impose new regulations. He disappointed. While consumers (or at least the self-anointed consumer rights groups) wanted someone to rein in those big telcos. Hard to meet that mandate.
His tough, no-nonsense approach didn’t exactly endear him to the participants on both sides of the regulatory process who have been castigated during public hearings and had multiple failed bids for licenses and new regulation quashed.
“He treats everyone who comes before him with a certain severity,” says Steve Anderson, founder and executive director of Vancouver-based Open Media, a not-for-profit organization that led the charge against usage-based billing earlier this year.
“It’s good that he doesn’t blindly accept what big telecom companies are saying, but failing to differentiate between groups that are representing the public interest and groups representing their own narrow commercial interests is problematic.”
Anderson says von Finckenstein has a “mixed legacy” as CRTC chairman, presiding over the introduction of welcome regulation regarding diversity of voices, yet simultaneously “insulated” from public opinion and far too close to the industries he was tasked with regulating.
Under von Finckenstein’s watch, says Anderson, the country’s biggest media entities—Bell, Rogers Communications, Shaw Communications and Quebecor—have become more profitable and have a greater stranglehold on the telecom and broadcast sectors than ever before. “Clearly the big telephone companies have done very well and ordinary Canadians have not,” he says. As evidence, he points to a June 2010 report by the Organization for Economic Co-operation and Development (OECD) which ranks Canada 27th out of 29 OECD nations when it comes to monthly subscription fees for a high-speed internet connection. The average price of $64.72 is more than double the average of $29.40 for first-ranked Greece.
Yet, much to their chagrin, the same corporations that Anderson claims have benefited from the regulator’s pro-business approach have also been on the losing end of numerous decisions during von Finckenstein’s term. Just last month, Bell Media president Kevin Crull dismissed the CRTC’s ruling on vertical integration as “severely misguided.”
Asked last week to assess von Finckenstein’s legacy as CRTC chair, Bell declined comment, perhaps confirming the adage “If you can’t say something nice…” If Bell’s decision to buy CTV late last year was based largely on the expectation of gaining the right to stream the network’s content to Bell’s wireless subscribers, it’s safe to say Bell will be happy to see him go.
It’s widely believed that frequent clashes between the CRTC and the governing Conservatives were key factors in his being granted only a single term.
Recently, it was over usage-based billing. But perhaps most contentious was the CRTC decision to deny a license to Wind Mobile after it deemed that its owner, Globalive Wireless Management Corp., did not meet Canadian ownership requirements. The decision was overturned by cabinet and ultimately ended up in court.
But some industry observers say it was because of von Finckenstein’s unwillingness to be a puppet for the Harper government that the CRTC was so progressive during one of the most tumultuous periods in Canadian telecom and broadcasting history—an era characterized by massive consolidation and technological advances that reverberated through the bedrock of the broadcast system.
“He didn’t just go in there thinking his job was to keep the Prime Minister happy. His job was to do what a couple of acts of Parliament demanded of him,” says Ian Morrison, a spokesperson with the broadcast watchdog Friends of Canadian Broadcasting. “That independence speaks well for him.”
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Perhaps this is due in part to the economy, or perhaps it is because of a greater awareness of these services, but whatever it is, recent research conducted by Borrell Associates amongst 40,000 consumers indicates consumers not only love the deals that many radio stations offer, but they’re also eager to sign up for more. And a simultaneous survey of more than 700 local advertisers shows that deals are driving a significant amount of new business as well as repeat business from those new customers.
Here are some of the key findings of this study:
* 91% of the consumers said they’re likely to register for other deals
* 44% have signed up for four or more e-mail lists.
* 81% of advertiser respondents have not yet participated in a deals program
* 48% said they would participate in another deal; 14% said they would not
* Of those who have, the average deal generated 191 sales
* 45% of the business generated from deals comes from new customers, and 22% of those become repeat customers.
That last bullet point needs underscoring, says Routh Presslaff of Presslaff Interactive. “If the average deal means 191 redemptions, that means each deal brings 20 new ‘repeat’ customers to a business. If one customer means $500 in annual sales to a dress shop or restaurant, that’s $10,000 in brand new business for every deal launched. When advertisers figure this out, you’re likely to see a lot of bandwagon-chasing among that other 81% who haven’t tried out deals yet.”
Listen in on the webinar, live, on Oct. 13 by registering at Borrell Associates.
OTTAWA-GATINEAU, October 5, 2011 — Today, the Canadian Radio-television and Telecommunications Commission (CRTC) announced that its fact-finding exercise on the nature and implications of online and mobile broadcasting activity produced inconclusive results. The CRTC will continue to monitor the evolving communications environment, and this growing activity will be the main focus of its annual consultation with the broadcasting industry in November 2011.
On May 25, 2011, the CRTC launched a fact-finding exercise on online and mobile programming services and their impact on the Canadian communications system. While not containing any clear evidence, the responses filed indicate that:
As part of its ongoing efforts to track trends in technology and consumer behaviour, the CRTC will hold another fact-finding exercise in May 2012.
To view the full results, click here.