Millennials are often the most stereotyped, yet coveted, group for marketers. The second-largest generation group in the U.S. has now “grown up,” and its consumers have disposable incomes. This provides a plethora of opportunities for advertisers and marketers who are so eager to reach them, as Millennials are highly engaged, using multiple platforms for many hours on a daily basis.
Volume II of Nielsen’s Millennials on Millenials report series offers critical insight into Millennials influence and engagement. The report is unique in that it was produced and researched by a team of Nielsen Millennial associates, utilizing their everyday experiences as they compiled data and insights about the lifestyles of their peers—who are often the first to recognize emerging trends, technologies and cultural phenomena. Nielsen Millennial associates have the unique ability to leverage this data to discover ways to reach their own generation.
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It’s quite surprising more markets are not copying what radio is doing in Chicago. If this kind of approach to promote the power of radio, and drive results for advertisers, is succeeding in the 3rd-largest market in America, you would think the same approach would work in many other markets. It takes a strong state association and radio market managers willing to work together, which is exactly what continues to happen in Chicago. Here’s what they’re doing with Chevy in the Windy City.
More than 40 Chicago radio stations will simultaneously air a 60-second interview with John Alfirevich, dealer operator of Apple Chevrolet and president of the Chicagoland and Northwest Indiana Chevy Dealers Association, discussing how radio is a strong and proven channel for advertisers. The interview will air on Tuesday at 4:29pm. Alfirevich said, “Our association is dedicated to providing our Chevy dealers with exceptional marketing programs showcasing Chevrolet’s world class products in an honest and ethical way. Radio keeps Chevy engaged with the Chicago community, and provides that broad-reaching foundational piece to our marketing plan.”
Read more here.
SiriusXM Canada, the country’s leading audio entertainment company, today announced that it will expand its extensive and industry leading lineup of commercial-free music channels with the launch of two channels: Turbo and PopRocks. These full-time music channels will launch on August 17 on SiriusXM.
Turbo and PopRocks will be curated by SiriusXM’s critically acclaimed music programming team. Turbo (ch. 41) showcases hard rock from the 1990s and early 2000s from artists such as Linkin Park, Korn, Papa Roach, Godsmack, System Of A Down, Metallica, Nine Inch Nails, Limp Bizkit and Disturbed.
PopRocks (Sirius satellite & SiriusXM streaming ch. 17) will present pop rock from the ’90s and 2000s, including The Killers, Coldplay, Sheryl Crow, Goo Goo Dolls, Train, No Doubt and Matchbox 20.
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In 2014, the DJ and producer Dave Audé – a Grammy winner whose remixes of pop hits have been club staples for more than a decade – caught a festival set by the young Norwegian producer Kygo, who had just signed to Ultra/RCA two months earlier. Kygo ignored the peppy tempos typical of mainstream dance music, choosing to focus instead on slow tracks; in the past, this might have sent everyone to the beer lines, but listeners at Colorado’s Global Dance Festival took to his music in droves. “The kids were going bananas for this slow stuff,” Audé remembers. “I was blown away. It told me that they were ready for something new.”
That “something new” is now the norm in all genres of pop. The two contenders for Song of the Summer are Luis Fonsi and Daddy Yankee’s “Despacito” and DJ Khaled’s “I’m the One,” both remarkably leisurely singles that percolate below 90 beats per minute. Yakov Vorobyev, who invented a popular app for DJs called Mixed in Key, used the program to analyze the 25 most-streamed tracks on Spotify in 2012 and 2017: He found that during that period, the average tempo dropped by 23 bpm (to 90.5 bpm) and the percentage of songs above 120 bpm fell markedly from 56 percent to 12.5 percent.
Read more here.
The Commission has received an application for a broadcasting licence to operate a new commercial radio station to serve Lloydminster, Alberta/Saskatchewan. The Commission is seeking comments on market capacity and the appropriateness of issuing a call for radio applications to serve Lloydminster. The Commission encourages interested persons, as well as the applicant, to submit additional information, which it will take into consideration before making a final determination on whether it should proceed with a call for applications.
The deadline for filing interventions is 15 September 2017. Only parties that file interventions may file a reply to matters raised during the intervention phase. The deadline to file replies is 25 September 2017.
The Commission expects persons interested in serving the Lloydminster radio market to express their interest during the intervention period. If little or no interest to serve that radio market is expressed, the Commission may publish the application for consideration during the non-appearing phase of a public hearing rather than issue a call for applications.
Read more here.
Dolly. Reba. Loretta. Patsy. Tammy. Then later, Shania. Faith. Carrie. Miranda.
You don’t even need to write out their full names; if you know anything about country music, you know who they are. These performers have been, and are, part of the very foundation of country music, yet for whatever reason women in the industry are finding themselves marginalized.
Country music is something of a boy’s club, especially on the radio. Whether it harkens back to Nashville (a.k.a. “Southern values”) or if it’s something more insidious in modern culture, female country musicians are having a much harder time making it big. Radio air time — which is key for any emerging artist — is in short supply for women.
Read more here.
BMG is pleased to announce it is scaling up its recorded music operations in Canada with dedicated A&R, marketing and promotion resources in Toronto for the first time.
The development comes via an innovative partnership with leading Canadian independent Black Box Music, headed by Jason Murray. Murray will lead the operation in Canada, reporting to Zach Katz, BMG US President Repertoire & Marketing and Jon Cohen, BMG EVP, Recorded Music.
The move demonstrates BMG’s commitment to the fast-growing Canadian market. Figures from Nielsen show the music market grew by 14.4% in the first half of 2017 compared with the same period in 2016.
Read more here.
Newfoundland Capital Corporation Limited today announces its financial results for the second quarter ending June 30, 2017.
Highlights
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Bell Media announced today it has signed an agreement to acquire four FM radio stations in Ontario from Larche Communications Inc. (LCI) The addition of The Dock and KICX Country-branded stations to Bell Media’s existing 105 iHeartRadio Canada stations helps broaden the network’s industry-leading reach across the country, allowing further connection with listeners in Sudbury, Midland, Orillia, and Owen Sound.
Subject to CRTC approval, Bell Media will acquire the following four stations from LCI:
104.1 The Dock (CICZ-FM) – Classic hits format in Midland
92.3 The Dock (CJOS-FM) – Classic hits format in Owen Sound
KICX Country 91.7 (CICS-FM) – Country format in Sudbury
KICX Country 106 (CICX-FM) – Country format in Orillia
Read more here.
Radioplayer Canada, the radio streaming app that puts more than 400 radio stations in the palms of listeners, has just unveiled brand new interfaces for the Sonos home sound system, Google’s Chromecast, and Apple CarPlay.
“Integration on these platforms, reinforces our commitment to make our radio content more accessible, ensuring Canadians can listen anywhere they choose,” said Julie Adam, Senior Vice President, Rogers Radio, and Board Chair of Radioplayer Canada.
Sonos homes in Canada can add Radioplayer Canada as a Music Service in the Sonos app, then browse the station list, see recommended, local, and trending stations, and choose on-demand catch-up programming.
“Radio has always been a vital ingredient of Sonos’ home sound system,” said Vincent, Sorge-Titmus, Country Director, Sonos. “We want listeners to enjoy every aspect of music and radio programming which is why we’re so pleased to welcome Radioplayer Canada to the Sonos home sound system.”
Read more here.