CJAD just gets stronger and stronger. It now has over a 6 and a half share lead atop the Anglo Montreal market. Virgin showed a slight decline from summer, but is still the biggest cumer. Cogeco’s, The Beat, was up slightly and remains 3rd. CHOM was steady in 4th. The other notable was the CBC increasing by a half share. The remainder of the market was static.
| * | Montreal | |||||||||||
| Share % | Cume(000) | Daily Cume (000) | ||||||||||
| Station | Aug- Nov 2012 | May- Aug 2012 |
Feb– May 2012 |
Nov- Feb 2012 |
Aug- Nov 2011 |
June- Aug 2011 |
May- June 2011 |
Jan- Apr 2011 |
Aug- Nov 2012 |
May- Aug 2012 |
Aug- Nov 2012 |
May- Aug 2012 |
| CJAD | 25.2 | 23.8 | 23.4 | 24.8 | 24.4 | 23.5 | 25.5 | 26.1 | 488.0 | 485.7 | 196.3 | 185.4 |
| CJFM-FM | 18.6 | 20.9 | 17.6 | 17.3 | 18.3 | 20.2 | 18.5 | 18.6 | 802.4 | 801.6 | 256.0 | 264.3 |
| CKBE-FM | 16.6 | 16.1 | 17.6 | 14.9 | 16.3 | 16.0 | 16.7 | 16.7 | 791.1 | 779.6 | 203.5 | 206.9 |
| CHOM-FM | 13.7 | 13.9 | 13.4 | 11.9 | 12.3 | 13.4 | 11.4 | 10.6 | 694.8 | 681.6 | 169.3 | 164.0 |
| CBME-FM | 7.2 | 6.7 | 7.7 | 8.2 | 8.4 | 7.5 | 8.4 | 8.3 | 232.6 | 220.4 | 64.3 | 59.9 |
| CBM-FM | 2.4 | 2.3 | 2.5 | 2.7 | 2.6 | 2.2 | 3.2 | 3.1 | 220.1 | 230.1 | 28.0 | 26.6 |
| CKGM | 2.3 | 2.7 | 3.3 | 4.4 | 4.0 | 2.2 | 2.8 | 2.9 | 260.0 | 289.2 | 42.8 | 45.7 |
| CFGL-FM | 2.1 | 2.2 | 2.3 | 2.2 | 1.6 | 2.9 | 2.0 | 1.9 | 684.1 | 674.5 | 53.7 | 57.9 |
| CJPX-FM | 2.1 | 1.6 | 2.2 | 3.1 | 2.6 | 2.3 | 2.2 | 2.5 | 282.7 | 280.4 | 25.7 | 22.6 |
| CKOI-FM | 1.8 | 1.5 | 1.3 | 1.0 | 1.0 | 1.1 | 0.9 | 0.9 | 641.1 | 676.8 | 56.8 | 61.0 |
| CITE-FM | 1.4 | 2.0 | 1.5 | 1.8 | 1.5 | 1.1 | 1.0 | 1.1 | 641.7 | 677.7 | 41.9 | 51.0 |
| CHMP-FM | 1.3 | 1.0 | 1.1 | 1.0 | 0.9 | 0.6 | 0.9 | 0.8 | 357.6 | 310.1 | 25.2 | 22.0 |
| CBF-FM | 0.9 | 0.4 | 0.3 | 0.3 | 0.2 | 0.1 | 0.3 | 0.3 | 100.3 | 82.7 | 11.0 | 4.9 |
| CKMF-FM | 0.8 | 1.1 | 1.1 | 1.2 | 1.3 | 0.9 | 0.9 | 1.0 | 586.8 | 589.4 | 41.7 | 49.0 |
| CKAC | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | 0.3 | 0.5 | 0.6 | 105.2 | 104.9 | 8.3 | 7.0 |
| CKLX-FM | 0.2 | 0.6 | 0.6 | 0.5 | 0.6 | 0.5 | 0.6 | 0.6 | 128.6 | 262.2 | 5.6 | 12.9 |
| CBFX-FM | .01 | 0.1 | 0.1 | 0.2 | 0.4 | 0.3 | 0.2 | 0.2 | 170.0 | 136.2 | 4.6 | 2.9 |
* All people 2+ Monday – Sunday 2am – 2am
TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
The CBC is back on top on the west coast. The Mother Corp jumped almost a full share. Vancouver loves its information radio with perennial powerhouse, CKNW, posting a 1.5 share increase and a move back into 2nd. AC station QM-FM, showed a 1.6 share decline from summer, and drops to 3rd, but they are still the only station in the market with a cume of over 2 million. Country did well with JRfm posting an 8.1 and moving up to the 4th spot. It was a watershed day at Astral’s CHR, Virgin, as they finally overtook their rival at Bell, The Beat, and moved to 5th with their competitor now in 6th. Both those stations just missed the 2 million circulation mark. Other notables include News1130 (CKWX) showing a half-share decline and Sonic out of Chilliwack (CFUN-FM) having a nice 1 share leap.
| * | Vancouver | |||||||||||
| Share % | Cume(000) | Daily Cume (000) | ||||||||||
| Station | Aug- Nov 2012 | May- Aug 2012 |
Feb– May 2012 |
Nov- Feb 2012 |
Aug- Nov 2011 |
June- Aug 2011 |
May- June 2011 |
Jan- Apr 2011 |
Aug- Nov 2012 |
May- Aug 2012 |
Aug- Nov 2012 |
May- Aug 2012 |
| CBU+ | 11.3 | 10.4 | 10.9 | 10.7 | 10.2 | 9.2 | 10.4 | 10.9 | 730.4 | 710.7 | 200.7 | 188.9 |
| CKNW | 10.5 | 9.0 | 9.4 | 10.0 | 10.8 | 11.2 | 11.4 | 12.1 | 734.3 | 729.8 | 222.4 | 192.0 |
| CHQM-FM | 10.2 | 11.8 | 10.7 | 12.4 | 10.0 | 9.4 | 7.8 | 8.0 | 2,250.0 | 2,229.8 | 361.7 | 400.9 |
| CJJR-FM | 8.1 | 7.7 | 5.7 | 4.7 | 4.8 | 5.7 | 4.8 | 4.2 | 1,348.9 | 1,426.5 | 192.5 | 179.1 |
| CKZZ-FM | 8.1 | 7.4 | 7.5 | 7.2 | 7.0 | 6.6 | 6.3 | 5.4 | 1,965.3 | 1,910.4 | 340.3 | 322.1 |
| CFBT-FM | 7.1 | 8.3 | 8.7 | 7.9 | 7.9 | 8.7 | 8.0 | 8.3 | 1,981.1 | 2,059.0 | 377.1 | 409.0 |
| CFMI-FM | 5.6 | 5.6 | 4.2 | 4.6 | 4.7 | 3.9 | 3.7 | 3.6 | 1,571.8 | 1,601.6 | 194.0 | 185.5 |
| CKLG-FM | 5.5 | 5.7 | 5.4 | 5.6 | 5.8 | 6.5 | 6.8 | 7.1 | 1,803.2 | 1,805.0 | 210.8 | 235.4 |
| CKWX | 5.4 | 6.0 | 6.5 | 6.7 | 7.2 | 7.3 | 6.5 | 6.6 | 961.2 | 961.9 | 219.9 | 231.5 |
| CFUN-FM | 4.1 | 3.0 | 2.6 | 1.8 | 2.4 | 2.8 | 2.9 | 3.0 | 1,666.4 | 1,643.3 | 236.2 | 186.6 |
| CBU-FM | 4.0 | 3.8 | 4.0 | 4.4 | 4.3 | 3.4 | 3.8 | 3.9 | 783.9 | 809.6 | 101.0 | 104.5 |
| CFOX-FM | 3.8 | 3.8 | 4.4 | 4.1 | 4.0 | 3.8 | 4.2 | 4.1 | 1,206.6 | 1,386.9 | 127.5 | 133.7 |
| CKPK-FM | 3.3 | 3.3 | 3.3 | 3.0 | 2.8 | 2.6 | 2.3 | 2.6 | 1,297.3 | 1,390.5 | 113.9 | 118.5 |
| CISL | 2.1 | 2.3 | 2.4 | 2.3 | 2.4 | 2.7 | 2.9 | 3.3 | 597.2 | 670.5 | 69.5 | 70.0 |
| CHHR-FM | 1.7 | 1.8 | 1.6 | 1.6 | 1.9 | 1.4 | 1.0 | 1.2 | 1,135.8 | 1,244.1 | 74.0 | 67.0 |
| CKST | 1.7 | 2.0 | 4.4 | 4.6 | 3.5 | 3.6 | 5.9 | 4.8 | 577.3 | 720.8 | 85.0 | 91.1 |
| CHMJ | 0.7 | 0.8 | 0.8 | 0.7 | 0.9 | 0.7 | 0.8 | 0.8 | 800.6 | 769.7 | 69.6 | 69.6 |
| CFTE | 0.6 | 0.6 | 0.4 | 0.4 | 0.8 | 0.7 | 0.6 | 0.6 | 432.2 | 518.6 | 35.3 | 33.5 |
| KWPZ-FM | .09 | 0.7 | – | – | – | – | – | – | 403.2 | 350.8 | 42.7 | 36.7 |
*All people 2+ Monday – Sunday 2am – 2am
TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
CHFI had a tremendous fall. They are back up over a 13 share with a circulation of over 5 million – impressive. CHUM-FM just fell short of the same cume levels, but posted a half share increase from summer and remain a solid 2nd. CBC was steady. 680 News remains the model of consistency in 4th. Virgin was down from summer, but still win the CHR war handily with a 6.9 share and cume also just missing the 5 million mark. Q-107 remained flat and in 6th. CFRB showed a nice increase and their market rank rose to 7th. The remainder of the Toronto stations were flat with only Hamilton’s, Vinyl 95-3 and Orangeville-licensed Z103.5 showing more than slight deterioration.
| * |
Toronto | |||||||||||
| Share % | Cume(000) | Daily Cume (000) | ||||||||||
| Station | Aug- Nov 2012 |
May- Aug 2012 |
Feb– May 2012 |
Nov- Feb 2012 |
Aug- Nov 2011 |
June- Aug 2011 |
May- June 2011 |
Jan- Apr 2011 |
Aug- Nov 2012 |
May- Aug 2012 |
Aug- Nov 2012 |
May- Aug 2012 |
| CHFI-FM | 13.2 | 11.9 | 13.1 | 12.9 | 12.2 | 13.2 | 12.5 | 12.4 | 5,180.9 | 5,228.2 | 976.4 | 962.0 |
| CHUM-FM | 11.3 | 10.8 | 9.7 | 10.2 | 9.2 | 9.7 | 10.5 | 10.6 | 4,842.4 | 5,022.9 | 880.8 | 983.9 |
| CBLA-FM | 8.7 | 8.9 | 10.1 | 10.1 | 8.4 | 8.5 | 8.6 | 8.7 | 1,816.0 | 1,759.0 | 447.0 | 431.0 |
| CFTR | 7.6 | 7.7 | 7.4 | 7.8 | 7.7 | 7.4 | 7.8 | 8.1 | 3,274.3 | 3,311.1 | 710.4 | 724.9 |
| CKFM-FM | 6.9 | 7.8 | 6.3 | 5.6 | 6.4 | 6.0 | 6.2 | 6.6 | 4,951.4 | 4,839.7 | 841.9 | 866.4 |
| CILQ-FM | 6.2 | 6.2 | 7.2 | 6.9 | 7.6 | 7.2 | 6.7 | 6.4 | 3,093.3 | 3,395.1 | 485.4 | 515.1 |
| CFRB | 6.1 | 5.5 | 5.5 | 5.3 | 4.6 | 5.7 | 6.1 | 6.3 | 1,143.6 | 1,177.2 | 304.8 | 279.9 |
| CHBM-FM | 5.7 | 5.7 | 4.8 | 6.9 | 8.3 | 7.3 | 7.1 | 7.1 | 4,437,5 | 4,637.0 | 572.6 | 592.1 |
| CFNY-FM | 4.2 | 4.3 | 4.5 | 5.4 | 6.2 | 5.9 | 5.4 | 5.1 | 3,079.0 | 3,339.0 | 392.0 | 422.4 |
| CFMZ-FM | 3.9 | 4.1 | 4.3 | 4.8 | 4.2 | 4.4 | 5.1 | 5.3 | 2,029.2 | 1,933.5 | 242.7 | 246.5 |
| CKIS-FM | 3.7 | 3.8 | 3.6 | 3.8 | 4.1 | 3.8 | 3.3 | 3.3 | 3,509.4 | 3,801.5 | 515.3 | 530.0 |
| CJCL | 3.4 | 3.4 | 3.1 | 2.5 | 2.9 | 3.0 | 2.8 | 2.6 | 1,427.6 | 1,511.7 | 253.8 | 272.4 |
| CFMJ | 3.0 | 3.2 | 3.3 | 2.4 | 2.2 | 2.3 | 2.3 | 2.2 | 1,016.5 | 1,135.4 | 152.5 | 151.2 |
| CFZM | 2.8 | 2.5 | 2.8 | 2.8 | 2.9 | 2.7 | 2.7 | 2.6 | 1,183.3 | 1,069.7 | 141.4 | 142.3 |
| CING-FM | 1.9 | 2.3 | 2.6 | 1.5 | 1.4 | 1.9 | 2.0 | 2.0 | 1,890.1 | 2,129.3 | 168.0 | 191.4 |
| CJRT-FM | 1.9 | 1.8 | 1.6 | 1.7 | 1.8 | 1.6 | 1.9 | 2.5 | 1,514.4 | 1,344.2 | 141.6 | 138.9 |
| CBL-FM | 1.7 | 1.4 | 1.3 | 1.6 | 1.5 | 1.3 | 1.4 | 1.4 | 1,328.2 | 1,319.7 | 137.9 | 124.3 |
| CIDC-FM | 1.7 | 2.3 | 2.0 | 2.2 | 2.6 | 2.5 | 2.4 | 2.3 | 2,937.4 | 3,178.3 | 356.3 | 386.1 |
| CFXJ-FM | 1.5 | 1.7 | 1.9 | 2.5 | 2.5 | 2.6 | 2.5 | 2.1 | 1,941.8 | 2,228.1 | 200.3 | 216.5 |
| CKDX-FM | 1.1 | 1.0 | 1.4 | 1.5 | 1.1 | 1.4 | 1.3 | 1.4 | 904.7 | 811.2 | 73.5 | 75.4 |
| CHKX-FM | 0.9 | 0.6 | 0.5 | 0.3 | 0.3 | 0.5 | 0.5 | 0.5 | 740.8 | 576.3 | 62.2 | 47.2 |
| CKFG-FM | 0.8 | 1.2 | 1.0 | – | – | – | – | – | 1,014.1 | 1,159.4 | 101.9 | 111.1 |
| CHUM | 0.4 | 0.6 | 0.5 | 0.6 | 0.7 | 0.3 | 0.1 | 0.1 | 747.9 | 1,028.2 | 67.7 | 88.8 |
* All people 2+ Monday – Sunday 2am – 2am
TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
CBC has regained top spot in Cowtown. Country 105 slips to second, but their share remains flat from summer. QR77 remains 3rd and is also flat from the previous period. “Calgary’s Greatest Hits”, XL103 FM, saw their share decline slightly, but they still retained the 4th spot. Virgin wins the CHR battle. It sits 5th, followed by AC, Lite 95-9. Both stations cumed over a million. Two rockers are next with Classic Rock, Q107, beating out rival “Everything That Rocks”, CJAY 92, for the 7th position. Bell’s Hot AC, Kool 101.5, showed a nice increase from summer, while AMP softened.
| * | Calgary | |||||||||||
| Share % | Cume(000) | Daily Cume (000) | ||||||||||
| Station | Aug- Nov 2012 | May-Aug 2012 | Feb – May 2012 |
Nov-Feb 2012 | Aug-Nov 2011 | June- Aug 2011 |
May-June 2011 | Jan-Apr 2011 | Aug-Nov 2012 |
May-Aug 2012 |
Aug- Nov 2012 | May-Aug 2012 |
| CBR | 10.7 | 9.8 | 10.4 | 9.1 | 8.5 | 8.4 | 8.7 | 8.2 | 419.5 | 382.9 | 113 | 105.3 |
| CKRY-FM | 10.1 | 10.1 | 8.4 | 7.8 | 8.3 | 8.8 | 6.5 | 5.5 | 712.4 | 901 | 122.4 | 133 |
| CHQR | 9.2 | 9.1 | 10.3 | 10.2 | 10.3 | 8.6 | 10 | 9.8 | 462.6 | 441.3 | 92 | 94.4 |
| CFXL-FM | 7.9 | 8.2 | 7 | 6.2 | 6.5 | 8 | 9.8 | 9.9 | 854.5 | 900.7 | 110.7 | 123.2 |
| CIBK-FM | 7.5 | 7.7 | 7.1 | 7.6 | 7.9 | 7 | 6.7 | 6.7 | 1,014.10 | 1,050.80 | 182.3 | 190.6 |
| CHFM-FM | 6.6 | 6.9 | 7.3 | 7.5 | 6.6 | 7.6 | 7 | 7.2 | 1,027.00 | 1,042.50 | 133.7 | 136.2 |
| CFGQ-FM | 6.3 | 6.2 | 4.8 | 6.2 | 6.8 | 5.6 | 5.5 | 4.9 | 641.9 | 713.5 | 91.8 | 94.1 |
| CJAY-FM | 5.6 | 5.8 | 5.8 | 6.5 | 5.5 | 6.7 | 6.2 | 6.2 | 720.8 | 818.8 | 103.8 | 111.9 |
| CKCE-FM | 5.2 | 4.5 | 4 | 3.4 | 4.2 | 3.5 | 3 | 3.7 | 875.6 | 926.7 | 106.7 | 117.2 |
| CJAQ-FM | 4.9 | 4.6 | 5.3 | 6.1 | 6.3 | 7.1 | 8.1 | 8.6 | 899.8 | 907.2 | 110.9 | 112.5 |
| CKMP-FM | 4.3 | 5.1 | 6 | 4.6 | 5.1 | 4.6 | 4.5 | 5.5 | 901.7 | 992.4 | 126.5 | 142.2 |
| CFEX-FM | 4.1 | 4.5 | 4.7 | 4.6 | 3.6 | 5.1 | 4.1 | 3.9 | 737.6 | 762.2 | 93.3 | 105.9 |
| CHUP-FM | 3.9 | 3.1 | 4.1 | 4 | 3.6 | 3.4 | 3.3 | 3.2 | 919.5 | 905.8 | 86.3 | 79 |
| CFFR | 3.4 | 3.5 | 3.1 | 3.1 | 3.6 | 3.9 | 3.7 | 3.4 | 482.4 | 489.2 | 89.9 | 92.7 |
| CKMX | 2.1 | 2.2 | 2.9 | 2.9 | 3.2 | 2.9 | 2.9 | 2.9 | 210.5 | 241.7 | 23.9 | 24.7 |
| CBR-FM | 1.9 | 1.8 | 1.7 | 2.2 | 2.1 | 2.1 | 2.1 | 2.2 | 270.9 | 277.1 | 28 | 30 |
| CFAC | 1.4 | 1.5 | 3.1 | 3.4 | 3.1 | 2 | 3.2 | 3.5 | 236.5 | 293.5 | 30.5 | 34.6 |
*All people 2+ Monday – Sunday 2am – 2am
TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
Rawlco’s Now! Radio continues an impressive run at the top of the market. They managed to tack on another share point from what was a great summer book. News/Talker CHED is up slightly and remains in 2nd. Newcap’s Capital FM stays flat and remains the 3rd ranked station. Country leader CISN is up slightly from summer. Astral’s The Bear had its best book in recent memory and switched places with its formatic competitor, Sonic. The Bear now sits 5th and Sonic is 6th. Other notables include K-Rock, Joe and Lite 95.7 softening, while the remaining stations were fairly flat.
| * | Edmonton | |||||||||||
| Share % | Cume(000) | Daily Cume (000) | ||||||||||
| Station | Aug- Nov 2012 | May-Aug 2012 | Feb –May 2012 | Nov-Feb 2012 | Aug-Nov 2011 | June- Aug 2011 |
May-June 2011 | Jan-Apr 2011 | Aug- Nov 2012 | May-Aug 2012 | Aug- Nov 2012 | May-Aug 2012 |
| CKNO-FM | 11.4 | 10.2 | 8.4 | 8.1 | 9.9 | 9.7 | 9.2 | 8.7 | 962.2 | 998.4 | 187.2 | 175.2 |
| CHED | 10.2 | 9.6 | 10.0 | 9.9 | 10.5 | 10.5 | 10.7 | 10.7 | 492.6 | 533.9 | 121.6 | 126.1 |
| CKRA-FM | 8.7 | 8.8 | 9.1 | 7.3 | 8.1 | 7.5 | 7.7 | 7.8 | 888.0 | 911.0 | 122.9 | 135.9 |
| CISN-FM | 8.3 | 7.9 | 8.8 | 10.2 | 7.8 | 8.8 | 9.6 | 9.0 | 789.2 | 763.6 | 120.6 | 116.5 |
| CFBR-FM | 7.9 | 6.5 | 6.1 | 5.6 | 6.4 | 6.7 | 6.4 | 6.7 | 692.0 | 723.8 | 96.3 | 104.0 |
| CHDI-FM | 6.8 | 6.9 | 6.2 | 5.6 | 6.3 | 7.3 | 6.9 | 6.8 | 765.6 | 769.3 | 129.1 | 133.4 |
| CBX+ | 6.3 | 5.6 | 5.7 | 6.5 | 6.7 | 6.3 | 6.0 | 6.0 | 342.0 | 323.4 | 79.7 | 76.8 |
| CIUP-FM | 6.1 | 6.4 | 6.0 | 6.6 | 6.2 | 7.3 | 8.2 | 7.9 | 942.7 | 937.0 | 124.6 | 132.1 |
| CIRK-FM | 5.7 | 6.4 | 5.5 | 5.3 | 5.4 | 5.7 | 6.2 | 6.4 | 639.6 | 717.4 | 85.4 | 94.2 |
| CFCW | 4.2 | 4.3 | 5.0 | 4.9 | 4.8 | 4.6 | 4.4 | 4.3 | 239.6 | 264.7 | 40.0 | 42.6 |
| CFMG-FM | 4.1 | 4.3 | 4.5 | 4.4 | 4.9 | 3.4 | 2.6 | 3.4 | 901.3 | 938.7 | 128.0 | 134.4 |
| CKNG-FM | 3.3 | 4.5 | 4.9 | 5.9 | 5.4 | 4.2 | 4.9 | 4.8 | 769.2 | 824.1 | 89.7 | 104.6 |
| CHBN-FM | 3.2 | 3.9 | 4.0 | 3.4 | 3.4 | 4.2 | 4.2 | 4.2 | 835.1 | 858.5 | 113.2 | 131.2 |
| CKEA-FM | 2.7 | 3.1 | 2.8 | 3.3 | 2.0 | 1.8 | 1.7 | 1.0 | 770.2 | 796.7 | 66.0 | 74.1 |
| CJNW-FM | 2.5 | 2.7 | 2.8 | 2.8 | – | – | – | – | 713.0 | 758.5 | 96.4 | 105.3 |
| CBX-FM | 1.9 | 1.9 | 2.4 | 2.6 | 1.8 | 2.0 | 2.7 | 2.6 | 188.2 | 190.8 | 20.9 | 23.8 |
| CHQT | 1.5 | 2.0 | 1.8 | 1.7 | 1.9 | 1.7 | 1.5 | 1.6 | 200.8 | 232.8 | 33.8 | 41.3 |
| CFRN | 1.5 | 1.3 | 1.7 | 1.5 | 1.7 | 1.7 | 1.8 | 2.0 | 184.1 | 182.2 | 30.7 | 28.6 |
*All people 2+ Monday – Sunday 2am – 2am
TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
The prank phone call to a London Hospital by two Sydney DJ’s has gotten worldwide attention, sadly for all the wrong reasons.
I have worked with lots of morning shows that made prank calls, I have had to deal with the fallout from calls that upset people, and I have been on the receiving end of prank calls. One of the morning shows I worked with made a prank call to the White-house pretending to the Prime Minister of New Zealand. Somehow they convinced the switchboard operator at the White-house they were who they said they were, and the call was transferred to someone higher up the line. As it turned out, the President was on Air Force One and the call was intercepted before it was transferred any further when the person became suspicious. As the PD of the station I was the one who ultimately took the heat from the station owners, the authorities in New Zealand, and the US Embassy in Wellington. The Americans were rather upset that a radio station could potentially breach their security and they wanted heads to roll. We eventually calmed everyone down, and no one lost their job. But we did make changes to the way that station and those personalities executed their prank calls moving forward.
When I first heard about the call to King Edward VII Hospital, where Prince William’s pregnant wife Catherine was staying, pretending to be the Queen and Prince Charles, I thought well done for pulling off a harmless call when no one else had thought of it and been successful. As I listened to the audio I thought that Mel Greig and Michael Christian were lucky to have gotten away with it given the impersonation of the queen was rather poor and thick Aussie accents were obvious, to my ear at least. The frequent references to “Charles” walking the queen’s corgis, perhaps should have also raised alarm bells with hospital staff.
The nurse who took the call at 5:30am London time on Tuesday 4 December was a 46 year old mother by the name of Jacintha Saldanha. She was on the line for only a few seconds before she transferred the call to another nurse who gave out details of Kate’s condition and even suggested an appropriate time for the Queen to visit the hospital.
I do not know Mel Greig and Michael Christian myself, but I do know people who know them, and they tell me that they are both talented broadcasters and nice people who worked incredibly hard each day to create great radio. My Aussie friends tell me these two DJ’s are devastated by the suicide of this nurse. They have taken themselves off the air and have been forced into hiding fearing for their lives. They are receiving intense counselling and help to try and get them through this ordeal, and have indicated when the time is right they will publicly apologize. This may be the end of their radio careers, and it may also be the end of the prank phone call. This prank call has raised concerns about the ethical standards of Australian media, as Britain’s own media scramble to agree a new system of self-regulation and avoid state intervention following a damning inquiry into reporting practices. In Great Britain, radio stations are now required by the broadcast regulator OFCOM to get written permission to use a prank call on the air. In the case of 2-Day FM the hosts recorded the call and got the permission from management at the station before airing the call. One wonders if heads will roll at Austereo, the parent company who owns radio, television and digital properties across Australia.
The radio station has lost major advertisers including the Coles supermarket group and Telstra, a major phone company. 2DayFM have suspended all advertising until at least Wednesday of this week as a mark of respect to advertisers whose Facebook pages were inundated with thousands of hate messages. Their board held a special meeting over the weekend and the Australian Communications and Media Authority (ACMA) is expected to pick up its investigation. Austereo CEO Rhys Holleran said his team had tried to liaise with London’s King Edward VII Hospital before airing the controversial conversation. “We rang them up to discuss what we had recorded. Absolutely (before it went to air). We attempted to contact them on five occasions… because we wanted to speak to them about it,” he said.
I suspect in time we may lean that there was more going on in the life of the nurse than we know at this point. Perhaps this was the thing that put her over the edge, but what led to this tragedy where she felt her only option was to end her life we do not know at this point.
Some are saying the hospital should have has better systems in place and briefed staff how who to deal with the media given they had such a high profile patient.
The question I have been pondering is what should radio stations do differently as a result of this tragedy? I have four suggestions:
1) Don’t make any prank calls at least for a month, and not until we learn the full story as to why this nurse killed herself.
2) Conduct some research to find out how popular prank phone calls are with your listeners in your market. I was surprised about how many people have said they do not enjoy hearing prank calls on the air, and how many say they change the station when these calls come on the radio.
3) Review your procedures to see if there are appropriate checks and balances in place. Who approves this type of content and at what point does legal get involved.
4) As always use your creativity for good and not evil, because your listeners expect more from their local personalities in my experience. By that I mean use your creativity to create compelling and entertaining radio, but not at the expense of other people.
The suicide of this nurse is likely to impact broadcasters around the world, and may result in changes to rules and regulations. It may cost some people jobs, and forever change what listeners will accept as entertaining radio.
Read about the author here
“Worldwide Food Service Safety Month”: People working with food need to buy, store, prepare and keep prepared foods properly. For info, call Harold LeBouf at 508-243-3842 or email Harold@HaroldLeBouf.com.
“Safe Toys and Gifts Month”: Make safe toys and gifts part of your holidays. www.preventblindness.org, email info@preventeblindness.org, or phone 800-331-2020.
Dec 1-31 “Bingo’s Birthday”: Celebrating the invention of the great game in 1929 by Edwin S. Lowe. Bingo raises over $5 billion each year for charity. Call Tara Snowden 800-327-6437 or 206-463-5656. email tara@bingobugle.com.
Dec 1 “World AIDS Day”: The UN declared this day as an international day of awareness and education about AIDS. www.un.org/en/events/aidsday/.
Dec 3 “International Day of Persons with Disabilities”: Annual observance to promote the continuation of integrating the disabled into general society. See www.un.org.
Dec 5 “International Volunteer Day”: Adopted by the United Nations General Assembly on December 17, 1985. See www.un.org/en/events/volunteerday.
Dec 6 “National Day of Remembrance and Action on Violence Against Women”: Annually on the anniversary of the 1989 murders of 14 young women at l’École Polytechnique De Montréal. See www.swc-cfc.gc.ca/dates/vaw-vff/index-eng.html.
Dec 9-16 “Chanukah”: Festival of Lights or Feast of Dedication Festival lasting eight days commemorates victory of Maccabees over Syrians (165 BC) and rededication of Temple of Jerusalem. Begins on Hebrew calendar date Kislev 25, 5768. Began at sundown on Dec 8.
Dec 10 “Nobel Prize Awards”: Held on the anniversary of the death of Alfred Nobel, the Swedish chemist and inventor of dynamite. The Nobel Peace Prize is announced in Oslo while the others [physics, chemistry, medicine, literature and economics] are announced in Stockholm.
Dec 10 “United Nations: Human Rights Day”: Anniversary of adoption of the Universal Declaration of Human Rights” in 1948. For info, email inquiries@un.org. see www.un.org.
Dec 10 “International Shareware Day”: A day to take the time to reward the efforts of thousands of computer programmers who trust that if we try their programs and like them, we will pay for them. Call David Lawrence, Online Today 818-563-3123, email david@onlinetonight.net, see www.onlinetonight.net.
Dec 16 “Boston Tea Party”: [1733] Have the morning show give away cups of “free tea for thee” to commuters.
Dec 16 “Underdog Day”: To salute all the underdogs and unsung heroes – the number two people who contributed so much to the number one person [Sherlock Holmes’ Dr Watson, Robinson Crusoe’s Friday]. Have listeners salute their favourite underdogs.
Dec 17 “Wright Brothers Day”: It was this day in 1903 that Orville and Wilbur Wright managed to fly near Kitty Hawk, North Carolina.
Dec 21 “Humbug Day”: Encourages people frazzled by holiday preparations to vent today using up to 12 humbugs. Listeners call in with people/things lacking the holiday spirit and deserving of humbugs.
Dec 21 “End of the World”: According to the ancient Mayan calendar, this is the day the world will end!
Dec 21 “First Day of Winter”: It officially starts at 6:12am, EST. It’s also the shortest day of the year in the Northern hemisphere. In the Southern hemisphere this marks the first day of Summer.
Dec 24 “Christmas Eve”: Why not have a morning show “Open House.” Invite the rest of the air staff to stop by with their families. Invite local celebrities, political and media figures to join with their families. Play Christmas music and let guests tell stories and extend warm wishes.
Dec 25 “Christmas Day”: Christian festival commemorating the birth of Jesus of Nazareth.
Dec 26 “Boxing Day”: Formerly a day when Christmas boxed gifts were expected by public servants such as postman, lamplighter, etc. Now frequently observed by collecting clothes and food for the homeless.
Dec 26 “National Whiners Day”: Dedicated to whiners, especially those who return Christmas gifts and need lots of attention. Most famous whiners of the year announced. Call Kevin Zaborney at 989-673-6696 or email hugging_whining@yahoo.com. See www.nationalhuggingday.com.
Dec 26-Jan 1 “Kwanzaa”: A week long celebration held in US, Canada and African Diaspora. Kwanzaa means “first fruit” in Swahili.
Dec 30 “No Interruptions Day”: A day for quiet and or focus. A day to renew our energies to prepare ourselves for the new calendar year ahead. Call Sylvia Henderson 301-260-1538. email sylvia@springboardtraining.com. See www.springboardtraining.com.
Dec 31 “First Night”: Many Canadian cities celebrate this night with activities including Banff, Drayton Valley, Edmonton, Red Deer, Kamloops, Whistler, Yellowknife, Chatham-Kent, Hamilton, Kingston, Peterborough and Toronto.
Dec 31 “Make Up Your Mind Day”: Day to encourage people who have a hard time making decisions, to make a decision today and follow through with it. Have an expert on the morning show who can offer listeners tips.
Dec 31 “New Year’s Eve”: The last evening of the Gregorian calendar year, traditionally a night for merrymaking to welcome in the new year.
Dec 31 “Universal Hour of Peace”: Begins at 11:30PM on December 31, 2012 and ends at 12:30am on January 1, 2013. An hour dedicated to creating peace throughout our planet. To add your name to the “Millions for Peace” list, email your name, city, state/country to peace@som.org. See www.peacedome.org.
Greg Diamond – ByrnesMedia
Madonna played a show in Saint Petersburg, Russia not that long ago. You may have read about it. It was the concert where she wrote “Pussy Riot” on her back. She also spoke out in support of gay rights, which sparked a lawsuit against her by local whackos. As reported in The Associated Press, “…plaintiffs claimed that Madonna’s so-called ‘propaganda of perversion’ would negatively affect Russia’s birthrate and erode the nation’s defense capability by depriving the country of future soldiers. At one point, the judge threatened to expel journalists from the courtroom if they laughed too much.” Oh, Madge, you’re still so controversial!
It was a number of months earlier when I got a Skype call from my clients over there informing me about the show and expressing their disappointment that they didn’t get the ‘presents’ on it. That really wasn’t a huge surprise since the competitor that did has a major Eurasian presence with stations in numerous markets. For the promoter, it was a no-brainer. The concern, though, was that our research showed that not only was Madonna a core artist, but an argument could be made that she was THE core artist. Now, for us in North America that’s never been much of an issue since we learned long ago that a listener doesn’t differentiate between who has the ‘presents’ and who only ‘welcomes’ an artist. All they know is what you do from a promotional standpoint. Simply put, the station which makes the most noise gets the most credit.
I didn’t realize until that call that the concept of ‘hi-jacking’ a show is still fairly new in Russia, but I’m happy to say it’s not anymore!
During our talk I explained to the PD the ABC’s of stealing a show. He’s a rather smart cookie and it wasn’t long before I saw the light bulb appear over his head. We then spent the rest of our chat coming up with a plan that left me somewhat confident of success. I admit being slightly wary, since things sometimes get lost in translation and don’t always work out as I had envisioned. That wasn’t the case this time, though, and what he managed to accomplish was truly extraordinary.
The plan had three components – an on-air promotion, a web-entry contest, and the on-site promotion. The Sales Department was also brought in for numerous revenue-generating opportunities and to help defray costs.
The on-air promotion was nothing new. They did normal ticket giveaways, but with the number of the tickets they managed to squeeze out of the promoter and ones that they bought they ended up with a contest frequency that was greater than the presenting station’s. Step one went as planned.
The name for the web contest was “Live One Day Like Madonna” and the Grand Prize would be just that – an entire day of life as a superstar that included a stay in the Presidential Suite at one of the city’s most fashionable hotels, dinner with their significant other at one of the top restaurants, a full makeover at a beauty salon, limousines to and from everywhere, bodyguards (yes, REAL bodyguards – a nice touch, I thought), photographers (superstars don’t just settle for one, after all), assistants, screaming fans to welcome the winner at each stop (Again, it’s the little things, don’t you think?), a battery of stylists, makeup artists, an incredible dress from an eminent designer, and of course, tickets to the show. To enter, listeners filled out a form on the site and wrote why they would like to “Live One Day Like Madonna”. The response was tremendous.
They promoted the two contests through normal station promos, but to preach beyond the choir they also used banners on local dating sites and social networks (with links back to the web-contest), ran ads in the major paper and the TV guide (still very relevant in Russia), partnered with a restaurant chain and put table talkers in all their locations, and ran a sizable amount of outdoor. I admit, this did seem excessive for a concert promotion and I wasn’t even aware they had gone quite so full tilt until afterwards, but they explained that between barter, media collaboration and sales take outs, they really didn’t end up eating into their budget except for the on-site component. This thing was blowing up!
When the day of the show finally arrived, the promotion went from outstanding to the borderline surreal.
They purchased 1,000 t-shirts with a picture of Madonna and the station logo on them, got some branded flags, and then rented and bannered two trucks. The plan was to park the trucks on the sidewalk outside the entrance to the concert facility, but when they went to do so, two policemen told them to get lost. The PD was quick on his feet and offered each of them a t-shirt and the next thing you know the cops actually stopped traffic to let the trucks park exactly where they wanted. Ah, Russia! Also, is there no limit to the power of the t-shirt?
At that point they started blasting the station from the trucks and sent out the flag bearers to stop people on the way in and let them know there were free t-shirts at the trucks. I’m told it took about 10 minutes before they were completely mobbed. Announcements were made over the PA instructing the people to wear their shirts into the show because someone was going to win front row seats if they did. Yup, they even pulled out the old ticket upgrade for this one.
Once inside, they found a winner, sent them to the front and wouldn’t you know, Madonna pointed the person out and commented on their shirt. Honestly, I’m not making this up.
Now, as often happens with stations that normally get the lion’s share of ‘presents’ packages, the competition was complacent and did nothing besides their on-air ticket giveaways. Their presence at the venue was non-existent. They simply didn’t bother to show up and that’s why my client station ran caller audio every hour for the next week from people thanking them for bringing Madonna to Saint Petersburg!
Now that’s “Stealing Madonna!”
