ByrnesMedia Inc. is a radio and new media strategy company with decades of experience positioning successful stations throughout Canada and around the world. Our clients benefit from our expertise to increase their ratings and revenue from our full-service, hands-on approach. We provide the 50,000-foot strategic view and then follow it through with intensive work with your entire staff. We ensure everyone understands the target and are on mission.
Your radio station is facing more and more competition, from both traditional and new media. It’s vital that your station has a plan to ensure you build listener loyalty and become the “go to station” in your market. It’s not an easy task that requires considerable resources, dedication, and what ByrnesMedia brings – experience.
We visit your market and conduct a comprehensive 18-hour monitor of your station and competitors. We meet your management before departing to provide a verbal overview and follow up with a written report days later. This allows us to get to know each other and provides you with an idea of what we can do for your radio station.
Our trips are full, two-day working visits based on tasks agreed upon prior to our arrival. We look at your music, information, personalities, promotions, imaging and marketing. We work with management and staff to improve your product using our proven systems. You receive a full written report/plan of action afterwards. You receive two visits per year, with extra visits based on your requirements and subject to availability.
We monitor your talent throughout the year and during market visits. We hold either individual or group announcer’s meetings during the visit or we’ll tailor our training programs to your specific needs. Either way, your on-air staff receives what they need to succeed in sessions that are fun and interactive. Your talent will be exposed to new ideas, given ways to take their show to the next level, and provided with new ways to prep. They will leave with a clear picture of what is required to win.
We analyze national call out music research, and have access to other music research data. We talk weekly with your Program Director to discuss additions, drops, changes and trends.
We can assist in the search for air talent and programming staff. We’ll short list the candidates, conduct a complete background check and run them through our personality profiling system.
We generate promotions and concepts that excite the market and build TSL and/or cume. We work with your staff to design a 12-month marketing and promotions plan and look for opportunities to generate additional sales revenue.
We perform a detailed study of your music scheduling software and work with your staff to fine tune and improve your system. We also review your music library and offer suggestions to ensure you are playing the right music to appeal to you target audience.
We show you how to maximize the benefits of using Social Media tools and will develop an effective strategy so you can form a more interactive relationship with your listeners.
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We have three consultants who between them have over almost a century of radio experience.
We travel thousands of kilometres each year to visit our clients and have more airmiles than 98% of other Canadian travelers.
ByrnesMedia helps radio stations lower staff turnover. Ask us how?