Astral’s stranglehold continues in Montreal. News/Talk CJAD keeps humming along in 1st with just under a 25 share. Their sister-station, Virgin (CJFM-FM) did drop a share, but remain comfortably in 2nd. After changing to a Hot AC/Rhythmic AC in September of last year, Cogeco’s 9-2-5 The Beat is struggling to gain traction. They dropped from 16.3 to 14.9, but managed to hold onto their 3rd place ranking. CHOM softened slightly, but they were also able to maintain their position. The CBC (CBME-FM) was virtually flat book to book. The remainder of the stations stayed in the lower single digits.
All people 2+ Monday – Sunday 2am – 2am | Montreal | |||||||||
Survey period 28 Nov – 26 Feb 2012 | Share % | Cume | Daily Cume | |||||||
Station | Market | Nov-Feb | Aug Nov | June-Aug | Feb-May | Jan-Apr | Dec – March | Nov-Feb | (000) | (000) |
CJAD | Montreal CTRL Anglo | 24.8 | 24.4 | 23.5 | 25.5 | 26.1 | 26.4 | 25.9 | 469.8 | 183.2 |
CJFMFM | Montreal CTRL Anglo | 17.3 | 18.3 | 20.2 | 18.5 | 18.6 | 18.5 | 18.2 | 783.9 | 240.9 |
CKBEFM * | Montreal CTRL Anglo | 14.9 | 16.3 | 16.0 | 16.7 | 16.7 | 16.5 | 17.2 | 790.3 | 186.3 |
CHOMFM | Montreal CTRL Anglo | 11.9 | 12.3 | 13.4 | 11.4 | 10.6 | 10.2 | 10.3 | 650.2 | 144.3 |
CBMEFM | Montreal CTRL Anglo | 8.2 | 8.4 | 7.5 | 8.4 | 8.3 | 8.1 | 7.5 | 236.2 | 66.1 |
CKGM | Montreal CTRL Anglo | 4.4 | 4.0 | 2.2 | 2.8 | 2.9 | 2.8 | 2.6 | 315.0 | 64.9 |
CJPXFM | Montreal CTRL Anglo | 3.1 | 2.6 | 2.3 | 2.2 | 2.5 | 3.0 | 3.3 | 318.8 | 27.8 |
CBMFM | Montreal CTRL Anglo | 2.7 | 2.6 | 2.2 | 3.2 | 3.1 | 3.1 | 2.9 | 248.6 | 25.7 |
CFGLFM | Montreal CTRL Anglo | 2.2 | 1.6 | 2.9 | 2.0 | 1.9 | 2.0 | 2.1 | 682.3 | 50.6 |
CITEFM | Montreal CTRL Anglo | 1.8 | 1.5 | 1.1 | 1.0 | 1.1 | 1.2 | 1.2 | 662.6 | 44.2 |
CKMFFM | Montreal CTRL Anglo | 1.2 | 1.3 | 0.9 | 0.9 | 1.0 | 1.1 | 1.2 | 570.1 | 44.9 |
CKOIFM | Montreal CTRL Anglo | 1.0 | 1.0 | 1.1 | 0.9 | 0.9 | 0.8 | 0.8 | 602.4 | 47.8 |
CHMPFM | Montreal CTRL Anglo | 1.0 | 0.9 | 0.6 | 0.9 | 0.8 | 0.8 | 0.8 | 308.6 | 22.1 |
CKLXFM | Montreal CTRL Anglo | 0.5 | 0.6 | 0.5 | 0.6 | 0.6 | 0.5 | 0.5 | 223.7 | 11.5 |
CBFFM | Montreal CTRL Anglo | 0.3 | 0.2 | 0.1 | 0.3 | 0.3 | 0.3 | 0.3 | 81.5 | 6.7 |
CBFXFM | Montreal CTRL Anglo | 0.2 | 0.4 | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 158.4 | 4.7 |
CKAC | Montreal CTRL Anglo | 0.1 | 0.1 | 0.3 | 0.5 | 0.6 | 0.5 | 0.5 | 102.1 | 5.8 |
* CFQR-FM changes it’s name to CKBE-FM on 29 August 2011
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |