Toronto PPM Results

by Trish on March 19, 2012

CHFI continues to dominate the Toronto ratings and had its best book in a long time. In fact when you look at the three Rogers stations they have increased their overall lead in Canada largest radio market and have a combined share of 26.8% while the three Astral stations look to be losing share. The CBC continue to grow their audience and are now in 2nd place overall. Listeners appearing to be growing tired of the Boom experiment and Astral must be questioning the wisdom of blowing up the Ezrock brand and handing CHFI so many listeners. KISS is off a little but still well ahead of rivals Z103.5 and Flow which looks to be in trouble.     

All People 12+ Monday – Sunday 2am – 2am                             Toronto
Survey period 28 Nov – 26 Feb 2012       Share   % Cume Daily Cume
Station Market Nov-Feb Aug-Nov May-Aug Feb-May Jan- April Dec-

Mar

Nov- Feb (000) (000)
CHFIFM Toronto CTRL 15.8 12.9 12.2 13.2 12.5 12.4 14.5 5,310 1,106
CBLAFM Toronto CTRL 11.0 10.1 8.4 8.5 8.6 8.7 8.8 1,931 502
CHUMFM Toronto CTRL 9.8 10.2 9.2 9.7 10.5 10.6 9.6 4,871 850
CFTR Toronto CTRL 7.6 7.8 7.7 7.4 7.8 8.1 7.8 3,265 750
CILQFM Toronto CTRL 6.0 6.9 7.6 7.2 6.7 6.4 6.1 3,240 502
CKFMFM Toronto CTRL 5.8 5.6 6.4 6.0 6.2 6.6 7.0 4,714 7632
CHBMFM Toronto CTRL 5.7 6.6 8.3 7.3 7.1 7.1 7.4 4,334 517
CFRB Toronto CTRL 5.2 5.3 4.6 5.7 6.1 6.3 6.2 1,042 226
CFNYFM Toronto CTRL 5.0 5.4 6.2 5.9 5.4 5.1 5.1 3,032 419
CFMZF+ Toronto CTRL 4.7 4.8 4.2 4.4 5.1 5.3 5.1 2,204 260
CKISFM Toronto CTRL 3.4 3.8 4.1 3.8 3.3 3.3 3.2 3,185 461
CFZM Toronto CTRL 2.8 2.8 2.9 2.7 2.7 2.6 2.4 1,171 149
CFMJ Toronto CTRL 2.7 2.4 2.2 2.3 2.3 2.2 2.1 1,464 180
CINGFM* Toronto/Hamilton 2.1 1.5 1.4 1.9 2.0 2.0   1,784 174
CJRTFM Toronto CTRL 2.1 1.7 1.8 1.6 1.9 2.5 2.7 1,504 146
CJCL Toronto CTRL 1.8 2.5 2.9 3.0 2.8 2.6 2.4 2,917 334
CIDCFM Toronto CTRL 1.8 2.2 2.6 2.5 2.4 2.3 2.3 1,125 174
CBL FM Toronto CTRL 1.5 1.6 1.5 1.3 1.4 1.4 1.4 1,353 124
CFXJFM Toronto CTRL 1.4 2.5 2.5 2.6 2.5 2.1 1.9 2,022 214
CKDXFM Toronto CTRL 0.8 1.2 1.1 1.4 1.3 1.4 1.4 872 74
CHUM Toronto CTRL 0.6 0.6 0.7 0.3 0.1 0.1 0.1 543 69
CIWVFM* Toronto/Hamilton 0.3 0.3 0.3 0.5 0.5 0.5 0.5 591 34

 

 TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
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