Comments Off on Bells shuts down 6 AM stations and lays off 1,300 staff accross Canada
14 June 2023 – Bell has shutdown of 6 AM radio stations across Canada today, and is cutting 1,300 jobs, or 6% of its workforce.
The eliminated positions equate to a six per cent cut at Bell Media. Bell blames the job cuts on “unfavourable public policy and regulatory conditions that it can no longer outwait.”
Bell will move to a “single newsroom approach across brands, allowing for greater collaboration and efficiency,” said Richard Gray, vice-president of news at Bell Media, in an internal memo distributed to staff Wednesday morning.
Robert Malcolmson Bell’s chief legal and regulatory officer said the company can’t afford to continue operating it’s various brands, including CTV National News, BNN, CP24, local TV news stations and radio independently of one another. Rosa Hwang, executive producer, CTV National News and CTV News, has been relieved of her duties. The LA & UK bureaus have bene closed and the Washington bureau is being scaled back. Off air as of today are:
1290 AM Winnipeg 1060 AM Calgary TSN AM Edmonton BNN Bloomberg 1410 Vancouver Funny 1040 Vancouver NewsTalk 1290 London ON
1150 AM Hamilton 820 AM Hamilton 580 AM Windsor have been sold to an undisclosed third party, subject to CRTC approval.
Our thoughts are with those broadcasters’ and their families impacted by this mass layoff.
Comments Off on Job Opportunity – Reporter – Centre Wellington, Wellington County
Position: (Full Time, Temporary) Reporter
Local Journalism Initiative CRFC ID # LJI-0000000188
Reports to: News Director
Station: The Grand 101.1
Location: Centre Wellington, Wellington County
Application Deadline March 13, 2023
Start Date: April 3, 2023
Only those candidates selected for an interview will be contacted. No phone calls please.
The Grand 101.1 is the main source for local news in Centre Wellington Township and Wellington County. We are looking for a reporter who will be responsible for covering news in the many unique communities that make up Wellington County. The successful candidate will cover county council as well as township council meetings in various areas. The successful candidate will have experience in covering local news and has a passion for finding stories that matter to rural residents.
Essential Duties & Responsibilities
Cover county and township council meetings.• Find stories that matter to residents of the many communities that make up Wellington County.
Attend press conferences or other events as scheduled.
Write stories for newscasts and web content.
Post and update social media feeds and station website with relevant content.
Monitor social media and emergency services feeds for potential news sources.
Localize regional, national, and internationally trending stories for our listening audience.
Other duties as assigned.
Essential Knowledge, Skills, and Requirements:
Degree or diploma in journalism.
Two years of experience in a newsroom setting.
Superior language, writing and editing skills, with a thorough knowledge of CP Style.
Experience with Burli and WordPress.
Strong photography skills.
Able to work a flexible schedule.
A valid driver’s license, reliable vehicle, and a good driving record.
The successful candidate must live in or near Wellington County.
This one-year position is made possible through the Community Radio Fund of Canada (CRFC). The Local Journalism Initiative (LJI) supports the creation of original civic journalism that covers the diverse needs of underserved communities across Canada.
The Grand 101.1 is committed to providing accessible employment practices that follow the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please let us know.
Diversity and inclusion are core values at the Grand 101.1. The Grand 101.1 strives to foster a workplace that reflects the diversity of the community we serve and welcomes applications from all qualified candidates from all backgrounds.
Patrick Grierson, on May 16, after battling an undisclosed illness. With a broadcast career spanning more than 40 years, the radio advertising pioneer retired in 2017 as leader of the largest national radio sales organization in Canada, Canadian Broadcast Sales (CBS). He started his career with Standard Broadcasting in the 1970s and was eventually appointed president of the Standard Broadcast Sales Radio division, following the Slaight family’s acquisition of the company in 1985. In 1987, Grierson founded United Broadcast Sales (UBS), which saw Standard Broadcast Sales merge with Western Broadcast Sales (WIC). He served as President and CEO of UBS until 1993, when he brought together UBS and All Canada to create one dominant Canadian radio sales company. Grierson was honoured by the Ontario Association of Broadcasters (OAB) with its 2015 Ontario Hall of Fame Award. He was inducted into the Western Association of Broadcasters (WAB) Hall of Fame in 2017.
Comments Off on Billie Holiday joins 101 The Grand
Billie Holiday joins the Grand at 101 in Centre Wellington as the host of Billie and Friends, as well as, the Assistant Program Director. She hosted the popular Mad Dog and Billie Show in Toronto for 12 years on Kiss 92.5, CHFI and Virgin Radio.
Most recently, Billie cohosted The PJ and Billie Show on COUNTRY 106.7 Kitchener. Billie is thrilled to be the host of “Billie and Friends’ on The Grand at 101. She is excited to share stories and laughs with the listeners in Wellington County and really get to know the community.
She is joined by Austin Cardinell and Arlene Dowell on the show.
Comments Off on Morning Show Co-Host and Assistant Program Director – Fergus, ON
The Grand at 101 has an immediate opening for a Morning show host and Assistant Program Director based in Fergus, Ontario. The Grand has just entered our 10th year in broadcasting to Centre Wellington and Wellington County. We have deep roots in the community, and pride ourselves with our unparalleled commitment to community involvement. If you are looking for a career that offers challenging work within a great team environment, we want to speak to you.
Responsibilities:
Create fun, compelling, and topical content on air, and on the socials every morning Monday to Friday from 6 AM to 9 AM
Use your curiosity to find out what our audience is passionate about and use that to add listener focused content.
Create and add your personal spin on the big stories of the day, and share them with your audience in an exciting, fun, and entertaining manner.
Use our Social Media to drive listenership and the brand
Create best of shows and daily promos that scope your work from the past week/day
Make promotional appearances where you fully engage in the event and bring listeners along for the ride.
Assist Sales / Programming to come up with creative promotions for the station
Look after on-air scheduling, help to coach and develop our talent
What we need from you:
At least five years of previous on-air experience
Strong verbal and written communication skills
Solid Audio editing skills
Strong on-air presentation and the ability to relate to the audience on mic, on phones and through social media.
Knowledge of AC and Hot AC with ability to relate to our target audience (female 25 to 54)
Working knowledge of Music Master, imediatouch, Adobe Audition and SoCast web platform
Must have a valid drivers license
Application Instructions:
Please send a resume and cover letter to jobs@thegrand101.com attention: Ron Fitzpatrick along with an mp3 demo or include a link to an audio demo on Soundcloud/ You Tube etc with your application
Competitive Salary and The Grand @ 101 is an equal opportunity employer.
Comments Off on Afternoon Anchor/Reporter – Fergus, ON
We have an exciting and rare opportunity for you to join our team as the Afternoon News Anchor and Reporter. The integrity of our newsroom is a key factor in the success of the radio station. As a news professional, you know what content our listeners want and how to deliver compelling stories across all platforms. You will be required to anchor newscasts, generate stories, cover local events, update our digital platform, and distribute content via social media.
Responsibilities:
Write, edit, and anchor afternoon news for The Grand at 101.1 and The River 88.7
Conduct interviews and write stories for the morning and afternoon news shifts
Update website
Create and update social media content
Cover Centre Wellington Council, County of Wellington Council, and other virtual meetings as needed
Morning news fill-in as required
Qualifications:
Diploma in Radio Broadcasting or Broadcast Journalism or experience in a newsroom
Solid understanding of Burli, imediatouch automation software
Proficient with MS office suite of products
Proficient with Adobe Creative Suite specifically Adobe Audition
Able to write for radio and web
Comfortable interviewing newsmakers
Knowledge of the Centre Wellington area, along with the communities that make up Wellington County
Local is our focus. If you are passionate about local news and telling local stories, please send your cover letter, resume and a link to a SoundCloud or YouTube demo to our News Director Arlene Dowell at arlene@thegrand101.com by November 19, 2021.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, accommodations are available throughout the recruitment and selection process and will be provided upon request.
Comments Off on Why people listen to radio in 2021
Jeff Vidler of Signal Hill Insights and Radio Connects asked 1,510 Canadians in July this year where when and why they listen to various audio platforms including radio, music streaming services, listener owned music, and podcasts. In this article I will focus on the findings for radio so let’s start by listing the top 7 reasons why people say they listen to radio in 2021.
To get Information
To feel connected
To be Entertained
To pass the time
To learn something new
For company when I am alone
To relax
What does this mean for your radio station and air talent? Let’s dig into each of these 7 areas and allow me to offer some thoughts on each, and how you might benefit from these findings.
Information: There are lots of different types of information and today people can get information from lots of different platforms. But for radio, I believe the key is to always look for the most relevant information that is likely to impact the lives of your average listener. The other night, the QEW from Hamilton to Niagara was closed because of a major accident trapping thousands of commuters for up to five hours. That was probably the most important story to those that were impacted. They needed to know what happened, how long the highway would be closed, and when they would be able to get to their destination. Information that is important to your target listener is likely to be local, and local means within 50 kms of their home for most people, as they are working from home because of Covid. Beyond the surveillance information (traffic, weather etc.) listeners expect you to deliver information that they are interested in. It might be a new trend, something to do with their free time, or something you noticed on your way to the office that you feel is worth passing along. There is always lots of local or regional information that can be found, so develop a system to seek out and bookmark relevant websites, check out Google Trends, Yahoo News, Buzz Feed and social media platforms, looking for content that may not make it into a newscast, but your audience will appreciate. Also ask your co-workers what they have seen and check with friends as good local content can come from lots of different places. Challenge yourself to have at least one break per hour that fits the #1 reason people listen to the radio today – to get Information.
To Feel Connected: I believe that people listen to a radio station not just “10 in a row” or “The Greatest Hits.” They listen because of the unique relationship great radio has with its fans. It is all about being in the moment, connecting listeners with their favorite music, people, and topics, and reflecting the community. Connecting is something great personalities do each and every day, and they make it seem so effortless. The stand in guests on the TV game show Jeopardy are finding out how difficult this is, as they try and emulate the great Alex Trebek. Alex was the master of making the contestants feel relaxed, he had a soothing voice, a relatable wit, and a composed temperament. As an air talent you need to make your own connections with your audience. It starts with who you are and what you stand for. I also firmly believe that what you do in your local community is also important. To be successful you need to be engaged in your local community and ideally be visible in it. When listeners hear you talking about the things you are doing in your local community and listening to you telling relatable stories about your experiences in your local community this helps you make that important connection. When we hear listeners taking about their favourite radio personalities in focus groups, they say things like “They are someone I’d like to meet and have a beer with” or “It feels like I have known them all my life” or “They make me laugh and help me get my day off to a good start.” This confirms that these personalities have made that critical connection with their listeners. This is one of the key benefits that radio provides and Pandora, Spotify and Apple would like to emulate. It is a benefit that we need to nurture and grow if our industry is to survive. Personalities need to think about their personal brand and how they will connect with their audience and then develop a plan to bring it to life. However, if you are voice tracking into several markets or tasked with delivering a national show, this becomes more difficult, and requires you to work even harder to make that connection. But if you are lucky enough to be on the air live or voice tracked in the market you live in, then you have an unfair advantage so exploit it. Doing so will increase the odds that you will not be replaced by an out of market voice tracked talent or national show down the road.
To Be Entertained: This starts with show prep and ends with the actual delivery, but there are steps in between that are often missed by talent which results in the break falling short of its potential and not entertaining the audience. I get that entertainment can be subjective and what one person finds entertaining, another may not. But the best way I know to up the entertainment value it to follow a six-step process.
Step one – carefully selecting content you feel confident will be of interest to your target audience. The most entertaining talent show prep 24/7. They are always on the look out for ideas and content and they gather up pages and pages of ideas for each show.
Step two – ranking each bit or idea and editing or throwing out the weakest bits.
Step three – looking at each bit and deciding how it will be presented in such as way to get the maximum entertainment value from that bit.
Step four – deciding where in the show this content will be delivered. Remember you should always deliver your best bits when you have the most people listening to your show.
Step five – practicing that break and editing out all the words that are not required. Some talent will rehearse a break three and four times until they are happy with it.
Step six – delivering the break as practiced.
Try this six-step process for a few weeks and see if this helps improve your “entertainment quota.”
Helping your audience pass the time: Radio listeners are mostly loyal to their favourite radio station. In Canada listeners spend 58% of their radio listening time, listening to their favourite radio station. That grows to 86% when you combine their three favourite radio stations. Why is this? My belief is that it is because of the emotional connection a listener forms with the format, the radio station, and especially the personalities on that station. Radio stations who program their content to help listeners through the day tend to be the most successful. This could be commercial free hours, speciality shows or unique features. Announcers can help the audience through their day by thinking about what the average listener is doing at that time of the day and finding ways to relate to them. By the way, this same research study asked people what they were doing while listening to the radio, and here are the top 7:
Commuting by car
Shopping/running errands
Relaxing at Home
Working
Doing chores
Eating
Driving kids to school/activities
AM/FM Radio carves out a distinct profile, most frequently riding shotgun as listeners commute, shop or run errands in their vehicles. Consider writing out several breaks that relate directly to people doing each of the above activities, and then look at when and how to incorporate that content into your show.
To learn something new: Finding and delivering new trends, ideas or content that is of interest to your target audience is something I have always believed is important and this research confirms it. The listener not only want to be entertained but also learn something. John Tesh does this on a regular basis and incorporates his intelligence for your life breaks into every show. Radio has been the companion for listeners for over 100 years and perhaps was the way your parents or grandparents first learned of important world and local events. Over time other media and other technology platforms have eroded this unique benefit and now you might get some of this information from social media platforms which are guilty of often delivering news that is not accurate and in some cases is completely false. However, the radio personality is normally a trusted voice in the community, and can both inform and connect with listeners by telling them something they did not know. Therefore, as part of your show prep, actively seek out this type of information and then present it in an interesting and relevant way.
For company when I am alone: Radio was the original social platform in that it connected with people and helped form a community of likeminded listeners. One of the benefits of this is that it helped people feel less alone. The number of people living alone in Canada has more than doubled over the last 35 years, from 1.7 million in 1981 to 4.0 million in 2016. Solo dwellers represented 14% of the population aged 15 and over living in private households in 2016, up from 9% in 1981. The fastest growing age demographic of people living alone today are people aged 35 to 64 because of higher divorce and separation rates. The baby boom generation is now transitioning into their senior years and experts believe this generation will be at a higher risk of experiencing social isolation since baby boomers have had fewer children on average than previous generations. They have also experienced higher rates of union dissolution, which may impact their frequency of contact with their children. And because of COVID-19, these numbers are even higher today than ever before. I was speaking with the PD of a radio station that targets people over the age of 50 and he told me that they have seen a dramatic increase in the number of letters, emails and text messages from listeners thanking them for being there and helping them feel less isolated during this pandemic. Think about this as you write imaging for your station and as you brainstorm with your air talent on ways to relate to and help listeners who are feeling isolated and alone. It was not that many years ago that we had announcers on the air live 24 hours a day, but with developments in technology (automation and voice tracking), relaxing of regulations, and revenue pressures, that most radio stations today have fewer announcers on the in live or even voice tracked day-parts. But with some thought and creativity perhaps there are ways radio stations can do even more to help listeners feel less alone.
To relax: Depending on the format radio can do a great job of setting a mood and helping people relax. Often it starts with the music. Ever wonder why movie producers pay lots of money for the rights to include songs in a movie? The right music helps set the scene, sparking emotions from the viewer, even telling a story all on its own, elevating our experience and bringing us into the world being shown before us. A film’s soundtrack is one of the most important parts of the movie-going experience, whether we realize it or not. Think about when Jack and Rose kissed on the bow of the Titanic as Celine Dion’s “My Heart Will Go On” blasted out of the movie theatre sound system. It added to the drama, heartbreak, and romance of the movie and went on to become one of the biggest selling songs of 1998 and perhaps of all time. Pharrell Williams “Happy” gave “Despicable Me 2” the lift it needed, and we were all clapping “along if you feel like a room without a roof” even though we had no idea what those lyrics meant! And the school detention scene in the coming-of-age movie “The Breakfast Club” was made so much better when Simple Minds belted out “Don’t you forget about me.” Radio does a great job of setting the mood for an audience with not only the music it plays, by the imaging and the style and delivery of the announcers.
That is why smart programmers sound code all the music and use computer software to schedule and manage the music playlist. But a computer can only do so much of the job, and it requires someone with a good ear and a solid understanding of the target audience to edit the log for flow and tempo. When you hear a well programmed radio station, the music flows perfectly and is enhanced by the imaging and the personalities. Radio stations that help their audience relax after a long day at work tend to have great Time Spent Listening numbers. Some formats perform better than others and these days, Country and Classic Hits are outperforming other formats. So give thought to how you might use day-parting of songs, and what speciality programming might be worth incorporating into your week to help your audience relax as they listen to your radio station.
Conclusion This could be one of the most important pieces of research that our industry has seen in a long time. It shows that AM/FM Radio stands alone as the audio most widely used to “get information” and “feel connected.” It also shows that radio is firmly on the last mile in the path to purchase. Radio is the ultimate medium for timely messages to reach consumers when they are out, about and ready to spend. Jeff Vidler summarised the study by making two important observations:
AM/FM Radio serves a particularly distinct set of needs and use cases, reaching listeners when they are seeking information and connection and when they are out and about.
Programmers looking to tap into broadcast radio’s unique selling proposition in today’s audio landscape are wise to focus on informing and connecting with their audience.
Chris Byrnes helps radio stations across Canada and beyond get their unfair share of audience. Always happy to talk. Contact Chris at chris@byrnesmedia.com or call 905-332-1331.
Comments Off on Morning Show Host or Co-Host – Thunder Bay, ON
DougallMedia has an opportunity with the market’s number one radio station, 91.5 CKPR. The successful candidate must know how to have fun, and understand the importance of local radio and show prep.
Thunder Bay is a city of over 100,000 people, located on the shores of Lake Superior with forests, lakes and rivers at our doorstep. If you’d like to make this city home, we have an amazing job for you.
Responsibilities:
On-Air shifts 6am – 10am Monday to Friday
Planning, executing and preparing your live morning show
Share the limelight with co-host
Remotes, station appearances, and events as required
Social media updates
Commercial Voicing
Voice tracks
Vacation relief
Ability to read news would be an asset
Qualifications
Minimum five years on air experience
Must be a motivated self starter
Strong communications and creativity
Positive team member both on and off the air
Knowledge of how to use On-Air software
Valid driver’s licence
Only those selected for an interview will be contacted.
Comments Off on JOB POSTING: Promotions Coordinator – Red Deer, AB
Position: (Full Time)
Promotions Coordinator
Reports to:
Marketing & Promotions Director
Station(s)
X100.7 / Kraze 101.3
Location:
Red Deer, Alberta
Application Deadline:
April 9, 2021
Only those candidates selected to interview will be contacted. No phone calls please.
Red Deer’s Alternative X100.7 & #1 Hit Music Station Kraze 101.3 have an exciting position available within the promotions department. If you’re someone who is bursting with creative juices, has a love for radio, is someone who thrives in a fast-paced environment and works best under pressure with multiple deadlines, then the position of PROMOTIONS COORDINATOR is for you. Working within an incredibly innovative environment, you’ll not only head up the street team and execute awesome promotions for both stations & our clients, but you’ll be joining a young team of like-minded people. If this sounds like you, then apply now.
Essential Duties & Responsibilities
Assist the Marketing & Promotions Director in the development, preparation and execution of programming and sales promotions.
Oversee training, scheduling, and coordinating requirements for the external activities of the Promotions street team
Attend all major station promotions and designated client promotions as needed
Maintain daily updates on website including Social Media interaction and assist with digital / online content when needed for X100.7 and Kraze 101.3
Other duties as assigned by the Promotions / Marketing Director
Essential Knowledge and Skills:
Strong computer skills using Outlook, PowerPoint, Excel, Word, and Adobe Photoshop. Bonus points: if you have ever worked with RadioPromoHub
An understanding of the importance of maintaining a strong presence on Social Media
Keen problem-solver with ability to act quickly and accurately
Strong communication and interpersonal skills
Creative, dynamic, energetic, and accountable
Self-motivated, team player with a positive attitude and passion to succeed with an eagerness to learn new skills
Essential Requirements:
Minimum 2 years of experience within radio promotions
Must have high attention to detail with exceptional organizational skills
Ability to work well under pressure and handle multiple deadlines in a fast-paced environment under minimal supervision
Must be willing to work flexible hours. Weekend and evening hours will be required occasionally for station events and promotions
Must hold a valid Class 5 driver’s license with a clean driving record and provide a driver’s abstract
Please send your resume along with 1-2 examples of promotional proposals you have produced and executed from start to finish (if available). As well any videos or banners you have produced (personal or professional) to:
Comments Off on Attitudes and opinions towards commercial radio in Canada
How do Canadians feel about Radio? This is a great question and clearly one that the CRTC have been thinking about. They recently invested $123,000 to have an extensive research study done by Ipsos Public Affairs. This research firm did qualitative research talking with 88 participants across 13 focus groups (9 in English, 4 in French) between March 19 – 31, 2020. Then, between November 12 – 26, 2020 they did quantitative research with 1,735 Canadians aged 18 years or older.
It is unfortunate that there was such a time lag between the qualitative research and quantitative research as there is no way to know what impact this may have had on the results. But what we do know is that COVID-19 was just starting in March of last year and by November last year more people were working from home and listening habits and commute patterns had changed.
Here is a summary of the key findings:
The good news is that radio continues to reach more Canadians than any other medium. 7 out of 10 Canadians listen to radio each week and 40% of Canadians listen daily to radio. In vehicle listening is still where most listening happens making up 80% of consumption.
Commercial radio is considered the most important broadcast platform for Canadians to have access to with 64% saying they listen mainly for music while 57% say it is news and information they are seeking. 51% rely in radio for weather, 22% come to radio for talk and 10% saying they like to hear contests and games on the radio.
The focus groups identified the three key reasons why Canadians listen to commercial radio
To get the latest information – news, weather, and traffic
Radio creates a sense of atmosphere, comfort, and community
For the music
The CBC did not fare as well as commercial radio with only 32% saying they listen to the CBC on a regular basis. Currently the federal Government spends over $1.8 billion of taxpayer funds on the CBC each year. The research found that only 39% listen to streaming services, 17% to satellite radio and 22% to podcasts.
For the most part Canadians are happy with what they hear on commercial radio. The fact that commercial radio is free of charge is by far the thing Canadians like most about it (60%), followed by the convenience and simplicity (30%), the connection it gives them to their local community (30%), variety of music genres (27%), and a reliable source of information (26%).
The focus groups confirmed that commercial radio is positively perceived by listeners as an enjoyable and entertaining medium that has a variety of musical genres available and is considered a good source of high-level news and information. When it comes to how commercial radio could be improved, the most popular suggestion was to play fewer commercials followed by a wider variety of music. Music repetition was also mentioned in the focus groups.
In these studies, it seems Canadians exhibited a strong sense of patriotism towards the promotion of Canadian artists and music in general and feel it is essential to ensuring a strong Canadian culture (62% strongly/somewhat agree). Most felt the current levels of popular Canadian music on commercial radio should stay the same.
Most Canadians feel it is important that we continue to promote Canadian artists through content rules (60%) and that more should be done to promote new and emerging Canadian artists on commercial radio (51%). However, many also admitted that they don’t pay a lot of attention to whether the artist is Canadian or not when listening to music (58%).
Most agree that streaming music services should be required to support the Canadian broadcast sector (53% strongly/somewhat agree) but feel that any future regulations should not interfere with consumers’ ability to choose the content they want (68%). The qualitative research also showed that many were supportive of having streaming services contribute financially to the Canadian music industry, as they believed that homegrown artists should be supported.
Awareness of commercial radio station ownership is relatively low. However, some concern exists about concentration of ownership and that it may limit the diversity of opinions and music available or limit Canadians’ access to different sources of information.
The youngest generation (Gen Z, 18-23) is less likely to listen to commercial radio on a regular basis, but also feel it is important to have access to it and express satisfaction with most aspects of the listening experience. They are less likely to feel it is important to have access to local, national, or international news, weather, or traffic on commercial radio and more likely to mention diversity, exposure to new artists, or more Canadian music as aspects of commercial radio that need to be improved.
Boomers (56+) are more likely to support the current French-language content rules, requiring streaming services to contribute financially towards the Canadian broadcasting system and ensuring a minimum amount of Canadian content is included on streaming services weekly playlists. Boomers are least likely to feel as though there is not enough programming offered on commercial radio in their preferred language
Those born in Canada are more likely to listen to commercial radio on a frequent basis, to feel having access to commercial AM/FM radio is important (8-10 on 10 point scale) and to be satisfied with the listening experience. They are more likely to be satisfied with the availability of programming in their preferred language, the availability of local content from where they live, the frequency of information, and the quality of programming
Those born outside Canada are more likely to feel having access to international news on commercial radio is important and that they would like more access to content in their preferred language on commercial radio. They are also less likely to agree that promoting Canadian artists and music is essential to ensuring a strong Canadian culture and to feel that streaming music services should be required to support the Canadian broadcast sector.
This is a great report card for radio in Canada and hopefully the CRTC will be aware of this as it undertakes a review of the radio policy, the first one ion 30 years. You can read the full study here
Jeff Vidler of 
How do Canadians feel about Radio? This is a great question and clearly one that the CRTC have been thinking about. They recently invested $123,000 to have an extensive research study done by Ipsos Public Affairs. This research firm did qualitative research talking with 88 participants across 13 focus groups (9 in English, 4 in French) between March 19 – 31, 2020. Then, between November 12 – 26, 2020 they did quantitative research with 1,735 Canadians aged 18 years or older.