WAB Press Release
At the close of the Conference session at the Western Association of Broadcasters 83rd Annual Conference in Banff, Alberta on June 8th, 2017, Karl Johnston, WAB Vice President made a special early announcement on behalf of the board of directors for next year’s Conference. “Our Keynote Speaker in 2018 is someone many of us in the industry have been hearing about and we believe its very timely for us to invite him to join us in Banff. We are very pleased to bring Mark Ritson to Banff from June 6-7, 2018!”.
Mark Ritson is the adjunct professor at Melbourne Business School and everyone’s favourite contrarian. He thinks the value of social media is grossly overstated. He says social media is a tactic not a strategy. He speaks to the importance of strategy when we work with advertisers. He also says all media is now digital and he will urge us to stop saying we’re traditional media. Your sales executives should come to hear this important message.
The 2018 WAB Conference will be a game-changer. Don’t miss this opportunity to hear this world-leading expert in marketing and branding. Sign up at www.wab.ca to join the mailing list to get up to date news on next year’s thought-provoking and powerful WAB Conference. Early registration will open in September along with the release of other world-class speakers. Stay tuned!
The Western Association of Broadcasters is an association of and for the private radio and television stations of Alberta, Saskatchewan and Manitoba. Members represent the best and brightest in Western broadcasting. Their annual WAB Conference is one of the premier, must-attend broadcasting events in Canada – bringing together the key Canadian decision-makers, executives and regulators in our industry every June for networking, impactful and dynamic speakers. Recent keynote speakers have included Lloyd Robertson, Bob Hoffman, Terry O’Reilly and 2017’s Amanda Lang. Non-members across Canada are also welcomed to attend their annual WAB Conference. For more information on the Western Association of Broadcasters please visit www.wab.ca.
No changes in the top 5 places n Vancouver. The CBC retain their hold on the top spot in Vancouver but are down slightly from the previous measurement period.
Bell’s Hot AC QMFM lost some audience but hold onto #2. The Corus talker CKMW is #3 and sister station Rock 101 is up slightly but holds at #4. Rounding out the top 5 is Bell’s CHR Virgin Radio.
CJJR-FM is up a spot to #6 as is Newcap’s LG104 to #7. Dropping two places this time around is the Rogers News talk station CKWX.
The Newcap mix station Z95 had a nice bump and is up to place to #9.
Overall 4 stations improved their positions, 5 went down and 10 remained static.
All People 12+ Mon – Sun
2am – 2am |
Vancouver | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Feb May 2017 | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Feb May 2017 | Nov Feb 2017 |
CBU | 14.2 | 15.1 | 13.4 | 12.4 | 14.4 | 13.2 | 12.7 | 233.4 | 228.0 |
CHQM-FM | 10.7 | 12.2 | 10.2 | 8.4 | 9.2 | 13.3 | 13.7 | 393.6 | 424.3 |
CKNW | 10.2 | 10.4 | 10.2 | 9.3 | 8.5 | 9.3 | 9.3 | 167.8 | 169.8 |
CFMI-FM | 7.7 | 7.0 | 7.6 | 7.5 | 7.9 | 6.8 | 6.7 | 235.6 | 208.7 |
CFBT-FM | 6.4 | 6.3 | 6.1 | 6.9 | 6.9 | 7.0 | 6.5 | 310.1 | 293.1 |
CJJR-FM | 5.8 | 5.0 | 5.7 | 5.8 | 6.8 | 5.3 | 4.9 | 138.2 | 118.0 |
CHLG-FM | 5.4 | 4.6 | 6.0 | 6.9 | 5.3 | 4.5 | 2.8 | 171.8 | 145.9 |
CKWX | 5.0 | 5.1 | 5.4 | 5.3 | 5.1 | 5.1 | 6.0 | 193.2 | 198.9 |
CKZZ-FM | 4.8 | 4.6 | 5.2 | 6.5 | 5.5 | 5.5 | 4.7 | 247.7 | 220.5 |
CFOX-FM | 4.7 | 4.9 | 4.7 | 5.8 | 5.4 | 5.0 | 5.5 | 173.6 | 154.8 |
CJAX-FM | 4.6 | 4.1 | 4.9 | 4.9 | 5.3 | 4.9 | 5.2 | 206.4 | 179.6 |
CKPK-FM | 3.7 | 3.5 | 2.6 | 3.6 | 3.2 | 3.9 | 3.4 | 138.5 | 130.2 |
CKKS-FM * | 3.4 | 2.4 | 3.1 | 3.6 | 3.0 | 3.3 | 3.4 | 177.6 | 177.9 |
CBU-FM | 2.7 | 3.2 | 3.4 | 3.1 | 3.2 | 2.5 | 2.7 | 85.9 | 92.7 |
CKST | 2.7 | 2.9 | 3.9 | 2.4 | 2.9 | 2.4 | 2.5 | 99.0 | 100.2 |
CISL | 2.6 | 2.5 | 2.2 | 2.6 | 2.7 | 2.6 | 4.5 | 70.1 | 65.0 |
KWPZ-FM | 1.7 | 2.4 | 1.5 | 1.9 | 2.0 | 2.0 | 1.3 | 51.8 | 65.5 |
CHMJ | 1.2 | 1.2 | 0.9 | 0.6 | 0.7 | 0.7 | 0.8 | 89.3 | 87.6 |
CFTE | 0.3 | 0.3 | 0.4 | 0.3 | 0.4 | 0.5 | 0.6 | 17.0 | 15.3 |
CIRH-FM | 0.0 | 1.0 |
*rebroadcasting CFUN-FM from Chilliwack
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
CHFI retains the top spot and for the second book in a row, is the only station in Toronto to be in double digits.
97.3 Boom are up a full point from the last measurement period and are tied for second place with the CBC.
CHUM-FM are also up a full point but remain in the #4 spot in Toronto. Q107 were also up a full point for 7th spot.
6 stations improved their overall position, 7 went down, and 12 stayed the same.
All People 12+ Mon – Sun
2am – 2am |
Toronto | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Feb May 2017 | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Feb May 2017 | Nov Feb 2017 |
CHFI-FM | 11.4 | 14.0 | 9.4 | 9.1 | 9.5 | 11.1 | 9.9 | 927.1 | 1019.3 |
CBLA-FM | 8.9 | 8.5 | 9.0 | 8.7 | 9.0 | 10.4 | 9.7 | 420.3 | 393.3 |
CHBM-FM | 8.9 | 7.9 | 7.7 | 9.2 | 8.3 | 7.6 | 9.0 | 636.7 | 576.0 |
CHUM-FM | 8.7 | 7.7 | 8.0 | 7.1 | 7.8 | 8.3 | 8.9 | 671.7 | 635.4 |
CFRB | 6.7 | 7.2 | 7.6 | 6.2 | 7.0 | 3.5 | 7.0 | 359.9 | 328.9 |
CFTR | 6.6 | 7.0 | 6.9 | 6.2 | 6.5 | 6.1 | 5.7 | 677.1 | 652.7 |
CILQ-FM | 5.7 | 4.7 | 5.9 | 5.2 | 4.8 | 4.8 | 4.9 | 442.0 | 378.1 |
CKFM-FM | 5.6 | 5.7 | 5.2 | 4.9 | 5.2 | 5.1 | 5.5 | 727.6 | 680.8 |
CFMZ-FM | 5.3 | 5.5 | 4.2 | 3.7 | 4.0 | 5.0 | 4.2 | 247.7 | 263.7 |
CFZM | 4.5 | 4.9 | 4.6 | 4.3 | 4.4 | 5.0 | 4.6 | 212.9 | 205.3 |
CKIS-FM | 3.4 | 3.7 | 4.4 | 4.5 | 4.4 | 4.2 | 3.6 | 546.3 | 519.7 |
CJCL | 3.2 | 2.3 | 4.0 | 3.9 | 3.8 | 2.4 | 4.9 | 283.4 | 200.1 |
CIDC-FM | 2.6 | 1.9 | 2.4 | 2.8 | 2.7 | 2.0 | 2.3 | 338.9 | 310.9 |
CFNY-FM | 2.3 | 2.5 | 2.9 | 3.8 | 3.4 | 3.1 | 3.4 | 295.4 | 308.1 |
CFMJ | 1.7 | 1.8 | 2.4 | 2.4 | 2.9 | 3.1 | 2.6 | 145.8 | 144.3 |
CFXJ-FM | 1.6 | 1.8 | 2.2 | 3.0 | 2.7 | 2.7 | 2.5 | 259.0 | 240.8 |
CKFG-FM | 1.5 | 1.4 | 1.3 | 1.2 | 1.0 | 1.0 | 1.5 | 122.5 | 110.3 |
CIND-FM | 1.4 | 1.5 | 2.0 | 2.3 | 2.6 | 2.0 | 1.4 | 187.2 | 181.3 |
CBL- FM | 1.3 | 1.5 | 1.4 | 2.1 | 2.4 | 2.8 | 2.6 | 110.6 | 118.2 |
CHKX- FM | 1.3 | 1.0 | 1.0 | 1.2 | 1.3 | 1.2 | 1.1 | 107.7 | 103.6 |
CKDX-FM | 1.3 | 1.5 | 1.8 | 1.9 | 1.0 | 1.0 | 1.2 | 89.3 | 89.1 |
CJRT-FM | 0.9 | 0.9 | 1.1 | 1.0 | 0.9 | 1.2 | 1.0 | 79.8 | 87.7 |
CHUM | 0.8 | 0.6 | 0.5 | 0.7 | 0.7 | 0.7 | 0.6 | 96.5 | 87.2 |
CINA | 0.7 | 0.8 | 1.1 | 0.9 | 0.8 | 0.7 | 0.5 | 39.2 | 40.7 |
CING-FM | 0.4 | 0.4 | 0.4 | 0.8 | 0.4 | 0.4 | 0.5 | 77.8 | 84.0 |
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
No changes in the top 10 positions in Montreal. Bell’s CJAD keeps its hold on the #1 spot, and still control more than ¼ of all the tuning in the market.
Cogeco’s Beat 92.5 (CKBE-FM) is static at #2 and grew cume, while at #3 is Bell’s Virgin Radio (CJFM-FM). Also stable at #4 is CHOM and the CBC round out the top 5.
Bells TSN AM Sports station is #6, while Cogeco’s Rhythm 105.7 (CFGL-FM)holds at #7.
Only 2 stations in this market improved their rankings, 2 slipped and 15 remained in the same position.
All People 12+ Mon – Sun
2am – 2am |
Montreal | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Feb May 2017 | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Feb May 2017 | Nov Feb 2017 |
CJAD | 27.7 | 28.2 | 29.6 | 26.4 | 29.0 | 29.6 | 28.0 | 187.0 | 191.4 |
CKBE-FM | 16.7 | 17.2 | 17.4 | 19.2 | 16.8 | 16.1 | 17.5 | 221.3 | 216.1 |
CJFM-FM | 14.1 | 13.5 | 14.9 | 16.3 | 16.0 | 16.2 | 16.2 | 204.8 | 196.2 |
CHOM-FM | 11.9 | 11.0 | 10.2 | 12.9 | 13.3 | 11.7 | 11.7 | 142.5 | 135.0 |
CBME-FM | 8.6 | 8.1 | 6.4 | 6.2 | 6.2 | 6.5 | 6.5 | 55.1 | 51.2 |
CKGM | 4.4 | 4.0 | 3.7 | 2.9 | 3.9 | 4.4 | 4.2 | 64.2 | 65.1 |
CFGL-FM | 2.5 | 2.1 | 2.2 | 3.0 | 2.2 | 1.2 | 2.1 | 55.6 | 50.7 |
CJPX-FM | 1.9 | 1.9 | 2.0 | 1.3 | 1.6 | 1.7 | 1.6 | 26.8 | 26.0 |
CBM-FM | 1.8 | 1.6 | 1.8 | 1.6 | 1.5 | 1.4 | 1.5 | 20.8 | 21.8 |
CHMP-FM | 1.7 | 1.4 | 1.3 | 0.8 | 1.0 | 1.2 | 1.8 | 27.2 | 26.6 |
CKOI-FM | 1.4 | 0.9 | 0.9 | 1.0 | 1.2 | 1.4 | 1.4 | 37.6 | 33.6 |
CITE-FM | 0.9 | 1.1 | 1.2 | 1.3 | 1.1 | 1.1 | 1.1 | 30.4 | 29.1 |
CBF-FM | 0.6 | 0.6 | 0.9 | 0.6 | 0.7 | 0.7 | 0.69 | 10.6 | 10.4 |
CKMF-FM | 0.5 | 1.2 | 0.9 | 0.7 | 1.0 | 1.0 | 0.9 | 22.1 | 22.4 |
CBFX-FM | 0.3 | 0.63 | 0.2 | 0.1 | 0.2 | 0.2 | 0.2 | 6.6 | 5.5 |
CHRF | 0.2 | 0.2 | 0.4 | 0.1 | 0.0 | 0.0 | 2.4 | 2.5 | |
CKAC | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 | 4.5 | 5.6 |
CKLX-FM | 0.1 | 0.1 | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | 4.9 | 4.9 |
CIBL-FM | 0.0 | 0.0 | 0.0 | 0.9 | 0.9 |
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
No changes in the top 3 spots. The Corus all news station CHED hangs onto the top spot in Edmonton. 102.3 NOW! (CKNO-FM) is up a touch and the Corus owned Country station CISN grew audience.
The CBC jumped 3 places to #4.
Newcap’s Classic Rocker K97 holds steady at #5. The Rogers station Sonic 102.9 is up two places to #6. Newcap’s Capital 96.3 (CKRA) took a hit and dropped 3 places to #7. Next is Newcap’s
50,000 Watt AM country station which dropped 2 spots to #8.
The Bell Rocker, CFBR (The Bear) had a nice bump jumping 2 places to #9. Rounding out the top 10 is the Pattison owned station CIUP.
Overall, there were 6 stations that improving their position., 6 stations drooped and 7 remained static.
All People 12+ Mon – Sun
2am – 2am |
Edmonton | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Feb May 2017 | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Feb May 2017 | Nov Feb 2017 |
CHED | 11.4 | 11.0 | 11.5 | 8.4 | 8.0 | 8.4 | 9.5 | 136.3 | 123.7 |
CKNO-FM | 10.0 | 9.9 | 11.3 | 13.0 | 11.4 | 11.2 | 10.4 | 204.6 | 186.3 |
CISN-FM | 9.2 | 8.7 | 8.2 | 9.4 | 8.4 | 6.9 | 6.6 | 120.7 | 109.6 |
CBX | 6.6 | 6.1 | 6.0 | 5.8 | 7.4 | 7.9 | 7.9 | 86.0 | 80.5 |
CIRK-FM | 6.5 | 6.6 | 4.6 | 5.9 | 6.8 | 6.3 | 5.7 | 88.5 | 82.6 |
CHDI-FM | 6.3 | 6.1 | 5.4 | 5.1 | 4.3 | 4.4 | 5.5 | 110.4 | 107.0 |
CKRA-FM | 5.9 | 6.8 | 6.8 | 7.7 | 7.2 | 8.3 | 7.8 | 122.0 | 124.5 |
CFCW | 5.6 | 6.5 | 6.4 | 6.4 | 6.7 | 6.1 | 5.7 | 47.5 | 44.9 |
CFBR-FM | 5.1 | 4.7 | 5.4 | 6.5 | 6.6 | 5.3 | 4.8 | 97.1 | 83.9 |
CIUP-FM | 4.7 | 5.4 | 6.9 | 4.9 | 4.6 | 5.1 | 6.7 | 113.8 | 109.5 |
CHBN-FM | 4.1 | 4.0 | 3.5 | 4.5 | 4.7 | 4.9 | 4.8 | 123.8 | 114.0 |
CFRN | 3.6 | 2.9 | 3.4 | 2.9 | 3.4 | 3.2 | 3.3 | 48.9 | 43.7 |
CKNG-FM | 3.5 | 5.3 | 3.4 | 3.7 | 4.4 | 5.2 | 3.8 | 106.7 | 124.0 |
CKEA-FM | 3.2 | 2.3 | 2.3 | 2.9 | 2.3 | 3.2 | 3.2 | 72.1 | 53.8 |
CFMG-FM | 2.9 | 2.5 | 2.5 | 2.7 | 2.6 | 2.9 | 3.1 | 112.8 | 99.2 |
CJNW-FM | 2.9 | 2.5 | 2.8 | 2.7 | 3.2 | 3.1 | 3.2 | 96.8 | 88.4 |
CKUA-FM | 1.7 | 1.9 | 1.7 | 1.5 | 2.0 | 2.0 | 1.8 | 22.6 | 19.2 |
CHQT | 1.3 | 1.4 | 1.6 | 1.2 | 1.1 | 0.9 | 1.0 | 32.2 | 29.2 |
CBX-FM | 0.7 | 0.7 | 0.5 | 0.6 | 0.7 | 1.3 | 1.5 | 20.5 | 17.9 |
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
The CBC hangs on to the top spot in Calgary. Static at #2 is the Rogers owned Newstalk 770 station (CHQR). The Corus Country station (CKRY-FM) is #3.
Staying solid in #4 but growing audience is Newcap’s XL 103 FM (CFXL-FM). Next is the Corus rocker Q107 (CFGQ) up a spot to #5. Jack FM jumped 2 spots to take #6. Sister station 660 News (CFFR) holds steady at #7.
The Rawlco soft rocker @ 97.7 (CHUP-FM) improved to #8th while the Rogers CHR Kiss (CHFM-FM) shed some audience to settle into 9th spot. Rounding out the top 10 is CJAY the Bell Classic Rocker.
Overall, there were 5 stations improving their ranking, 4 stations went down and 9 stayed the same.
All People 12+ Mon – Sun
2am – 2am |
Calgary | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Feb May 2017 | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Feb May 2017 | Nov Feb 2017 |
CBR | 9.5 | 9.7 | 8.9 | 7.3 | 7.6 | 7.9 | 8.3 | 105.1 | 101.6 |
CHQR | 9.0 | 9.3 | 10.5 | 10.3 | 9.3 | 9.4 | 9.4 | 79.5 | 82.4 |
CKRY-FM | 8.8 | 8.3 | 9.6 | 9.6 | 9.2 | 10.1 | 10.3 | 123.7 | 119.7 |
CFXL-FM | 8.1 | 8.2 | 7.5 | 7.7 | 9.5 | 8.8 | 9.4 | 152.3 | 141.5 |
CFGQ-FM | 6.0 | 5.6 | 5.1 | 6.8 | 5.7 | 6.1 | 6.4 | 100.2 | 85.7 |
CJAQ-FM | 5.1 | 5.1 | 5.0 | 5.0 | 5.4 | 4.9 | 3.5 | 122.3 | 109.5 |
CFFR | 4.9 | 5.4 | 4.9 | 4.4 | 4.4 | 3.8 | 4.4 | 113.4 | 123.1 |
CHUP-FM | 4.9 | 4.4 | 4.3 | 4.5 | 4.0 | 3.6 | 4.2 | 127.1 | 112.7 |
CJAY-FM | 4.8 | 3.9 | 4.9 | 6.2 | 6.3 | 4.9 | 4.7 | 102.9 | 86.4 |
CHFM-FM | 4.8 | 6.9 | 5.1 | 5.1 | 5.7 | 6.6 | 4.6 | 129.2 | 148.5 |
CFEX-FM | 4.5 | 4.2 | 4.4 | 5.2 | 6.5 | 5.1 | 4.9 | 100.2 | 86.4 |
CIBK-FM | 4.2 | 4.1 | 5.0 | 5.1 | 4.9 | 6.1 | 6.1 | 153.1 | 139.8 |
CKCE-FM | 4.2 | 3.8 | 3.1 | 3.3 | 2.5 | 2.7 | 3.1 | 110.5 | 101.7 |
CKMP-FM | 3.9 | 4.0 | 4.7 | 3.6 | 3.2 | 3.7 | 4.0 | 121.1 | 108.1 |
CFAC | 3.7 | 3.3 | 3.3 | 2.7 | 2.5 | 2.7 | 3.5 | 67.2 | 56.4 |
CBR-FM | 2.8 | 2.5 | 2.5 | 2.5 | 2.2 | 2.2 | 2.1 | 38.8 | 40.0 |
CKWD-FM* | 2.1 | 1.9 | 2.0 | 1.4 | 1.2 | 1.3 | 1.5 | 59.5 | 50.4 |
CKMX | 0.8 | 1.1 | 1.1 | 1.3 | 1.3 | 1.5 | 1.8 | 22.5 | 25.9 |
*Formerly CHPK-FM
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
“Community Living Month, Ontario”: See www.communitylivingontario.ca.
“National Asian Heritage Month”: See the Vancouver Asian Heritage Month Society www.cic.gc.ca/english/multiculturalism/asian/index.asp.
“National Asthma Awareness Month”: See the Asthma Society of Canada www.asthma.ca
“National Car Care Month”: see the Automotive Industries Association of Canada www.aiacanada.com.
“National Celiac Awareness Month”: See www.celiac.ca.
“International Doula Month”: See www.doulacare.ca
“MS Awareness Month”: Multiple Sclerosis is unpredictable, affecting vision, hearing, memory, balance and mobility. See www.mssociety.ca.
“Museum Month, Ontario”: www.museumsontario.com
“National MedicAlert Month”: www.medicalert.ca
“Speech and Hearing Awareness Month, North America. See www.caslpa/english/resources/maymonth.asp.
“Vision Health Month”: To inform the public that preventative eye care is important because eye conditions, diseases and injuries that can rob a person’s vision can strike at any time in life. Call CNIB 1-800-563-2642. See www.cnib.ca
May 1 “May Day”: Observed as a holiday since ancient times with Spring Festivals, Maypoles and celebrations. But the political importance of May Day has also grown since the 1880’s when it became workers day in the U.S. Observed as Labour Day in many countries. Bermuda, Canada and the US are the only countries that observe Labour Day in September.
May 1-7 “Emergency Preparedness Week”: This is an annual event coordinated by the provinces and territories. This year’s theme is Plan, Prepare, Be Aware. See www.getprepared.gc.ca.
May 2 “Brothers Day”: Celebration of brotherhood for biological brothers, fraternity brothers, brothers bonded by union affiliation or lifetime experiences. For info: Daniel Rhodes. Phone 205-908-6781, email rhodan@charter.net.
May 4 “Star Wars Day”: May the Fourth be with you.
May 6 “Belonging: National Day to End Bullying”: This annual event is put on by the Boys and Girls Clubs of Canada. See www.bgccan.com.
May 5 “Cartoonists Day”: To honour all those who use their imagination and a few pens to bring their ideas to life and give us a laugh via the daily paper, magazines, TV and the movies. Call Polly Keener 330-836-4448 or e-mail hamsteralley@aol.com.
May 6 “No Diet Day”: A day to stop dieting and stop hazardous weight-loss attempts. Find out the 10 reasons not to diet by emailing Francie Berg at fmberg@healthyweight.net (please put “Berg-No Diet Day” in subject line). Web www.healthyweight.net.
May 6 “Free Comic Book Day”: Each year, independent comic book stores around the world give out free comic books to children. Call Diamond Comic Distributors 410-560-7100. See www.comicshoplocator.com.
May 6-13 “Children’s Book Week”: An annual event sponsored by the Children’s Book Council to encourage the enjoyment of reading for young people. Call 1-800-999-2160, email info@cbcbooks.org. See www.bookweekonline.com.
May 7 “MS Walk”: The WALK is a critical part of the MS Society’s fundraising efforts and is a significant program in funding research towards a cure for Multiple Sclerosis. Takes place in cities across Canada. See www.mswalks.ca.
May 7 “National Child and Youth Mental Health Day”: see www.familysmart.ca
May 8 “World Red Cross Day”: A day for commemorating the birth of Jean-Henri Dunant, the Swiss founder of the International Red Cross Movement in 1863, and for recognizing the humanitarian work of the Red Cross around the world. For info on activities in your area, contact your local Red Cross chapter. See www.redcross.ca.
May 10 “Stay Up All Night Night”: A night when people are encouraged to stay awake through the night, reliving the excitement of staying up late as a child. There is something incredibly satisfying in staying up to see the sunrise – and everyone should do it at least once a year. Annually, the 2nd Saturday in May. For info, email George Mahood at george@georgemahood.com.
May 12 “Canada Health Day”: See www.cha.ca.
May 12 “Limerick Day”: Observed on the birthday of a Limerick champion called Edward Lear. He published a book of Limericks in the 18th century call Edward Lear’s Book of Nonsense. Lots of limericks at http://home.earthlink.net/~kristenaa/.
May 12-22 “Canadian Tulip Festival”: The world’s largest festival with more than 3 million tulips in bloom in Ottawa. The event grew out of a thank-you gift of bulbs from the Dutch Royal Family. Call 613-567-5757 or 1-800-66-TULIP. Email info@tulipfestival.ca. Web: www.tulipfestival.ca.
May 13 “National Babysitter’s Day”: To give babysitters appreciation and special recognition for their quality child care. Call Barbara Baldwin 210-695-9838, email bbaldwin@satx.rr.com. See www.safetywhys.com.
May 13 “Mother’s Day”: The second Sunday in May. The first celebrations in honour of mothers were held in the spring in ancient Greece. They paid tribute to Rhea, the Mother of the Gods. In 1907 Anna Jarvis in Philadelphia, PA asked her church to hold a service in memory of all mothers on the anniversary of her mother’s death. She later began a letter-writing campaign to create a Mother’s Day observance.
May 14-20 “Salute to 35+ Moms Week”: Motherhood is challenging at any age, and if you become a mom when you’re 35 or older, it can be quite an adjustment. For info, email Robin Gorman Newman at rgnewman@optonline.net. See www.motherhoodlater.com.
May 18 “International Museum Day”: To pay tribute to museums of the world. Observed annually on May 18 since 1977. For info call Canadian Museums Association 1-888-822-2907 or email info@museums.ca.
May 21 “I Need a Patch for That Day” They have patches for nicotine and they have patches for heart patients. How about a Patch for “bad hair day” or “runny noses. Phone 717-279-0184 or email: info@wellcat.com
May 22 “Victoria Day”: Commemorates the birth of Queen Victoria on May 24th 1819. It is a national holiday in Canada. Observed on the first Monday preceding May 25th.
May 23-26 “Aboriginal Awareness Week”: www.pc.gc.ca/agen/aa/saa-aas.aspc
May 25 “National Missing Children’s Day”: To promote awareness of the problem of missing children. Toll Free Hot Line Number 1-800-387-7962. See www.childfind.ca.
May 29 “Memorial Day (US)”: Legal public holiday in the United States, in honour of those who have died in battle.
“Couple Appreciation Month”: To show thanks for each other’s love and emotional support. Do something special to reinforce and celebrate your relationship.
“Daffodil Month”: To support cancer research. See www.cancer.ca.
“National Oral Health Month”: See www.cda-adc.ca.
“Parkinson Awareness Month”: See www.parkinson.ca.
“Poetry Month, National”: See League of Canadian Poets www.poets.ca
“Stress Awareness Month”: To promote public awareness of what stress is, what causes it to occur and what can be done about it. See www.stresscure.com.
“Alcohol Awareness Month”: To help raise awareness about the problem of underage drinking. See www.lhsfna.org.
“Humour Month”: Special events in Canada and the US will focus on the joy and therapeutic value of laughter and how it can reduce stress. Email info@worldoflaughtertour.com. See humormonth.com.
Apr 1 “April Fools’ Day”: The joke of the day is to deceive persons by sending them upon frivolous and nonsensical errands; to pretend they are wanted when they are not, or in fact, any way to betray them into some supposed ludicrous situation, so as to enable you to call them “An April Fool.”
Apr 1 “Reading Is Funny Day”: April Fools’ Day is a great time to share riddles with children. It shows them that reading can be fun and funny. Riddles improve vocabulary, comprehension and oral reading, and enhance deductive and inductive thinking and develop a sense of humour. For info, Dee Anderson hm38th@hotmail.com.
Apr 1-7 “Laugh At Work Week”: Laughter and humour are vital to a healthy, productive workplace. Call Randall Munson 507-286-1331. Email humor@CreativelySpeaking.com. See www.LaughAtWorkWeek.com.
Apr 2 “International Children’s Book Day”: Observes Hans Christian Andersen’s birthday and commemorates the international aspects of children’s literature. Call 302-731-1600, email usbby@reading.org.
Apr 2 “World Autism Day”: see www.worldautismawarenessday.org.
Apr 7 “World Health Day”: See www.who.int/world-health-day/en
Apr 9-15 “National Wildlife Week”: The year 2016 marks the 100th anniversary of the signing of the Migratory Birds Convention between Canada and the United States, which was the first international treaty to conserve wildlife. With a focus on the skies, and all the wild winged creatures that inhabit that domain – from birds and bees to bats and butterflies – the 2016 theme for NWW is Giving Wings to Wildlife Conservation. See www.cwf-fcf-org.
Apr 10 “National Siblings Day”: A commemorative day to honour all brothers and sisters who are living and memorialize those who have died. Annually Apr 10. Call Claudia A. Evart 212-779-2227, email: siblingsday@earhlink.net, web www.siblingsday.org.
Apr 14 “International Moment of Laughter Day”: Laughter is a potent and powerful way to deal with the difficulties of modern living. Experience the power of laughter. For info: Izzy Gesell 413-586-2634, email : izzy@izzyg.com, web www.izzyg.com.
Apr 15 “International Microvolunteering Day” see www.helpfromhome.org
Apr 21-23 “Global Youth Service Days”: See www.gysd.org.
Apr 22 “Earth Day”: A day to pay attention to accelerating the transition to renewable energy worldwide. Call Earth Day Network 202-518-0044, see www.earthday.ca/pub/index.php.
Apr 23-29 “National Volunteer Week”: A time to recognize and celebrate the incredible efforts of our volunteers. See http://volunteer.ca/content/national-volunteer-week.
Apr 23-29“Administrative Professionals Week”: Acknowledgment of the contributions of all administrative professionals, and their vital roles in business, industry, education and government. Annually the last full week of April. Administrative Professionals Day is the Wednesday (Apr 27). For info: call the Int’l Ass’n of Administrative Professionals 816-891-6600 ext 2239 or email: eallan@iaap-hq.org.
Apr 27 “Take Our Daughters and Sons To Work Day”: A national public education campaign sponsored by the Ms Foundation for Women in which children age 8-12 go to work with adult hosts – parents, grandparents, cousins, aunts, uncles, friends. Call 800-676-7780, email tods@ms.foundation.org, web www.daughtersandsonstowork.org.
Apr 28 “National Day of Mourning”: Day of mourning for workers killed or injured on the job in Canada.
Chris Byrnes – ByrnesMedia
I sat in on a weekly sales meeting recently at one of the stations we have the pleasure of consulting. I like meeting with sales people, as it gives me an opportunity to update them on programming, address any concerns, and answer questions. I also get to hear the good the bad and the ugly about the radio station, and their competitors, from the people who are on the street each day, and sometimes I learn things that no one else has mentioned!
During the Q&A session I was asked “What do you say to a client you have been pitching to get on the air for some time when he/she finally says OK, I’ve got $300 to spend and the ads had better work or I’ll never advertise on your station again.” The GSM asked if I would respond and here is what I said:
I would tell this client that I am sorry I cannot take his/her money because with only a $300 investment, I cannot give you the minimum number of commercials required to make your campaign work. Perhaps when your budget is a little bigger we can put together a marketing plan that we both feel confident will work.
I asked others in the room what this rep might have done differently and one of his colleagues suggested that if the right questions had been asked during the discovery process, and the rep walked the client through a proper customer needs analysis, he would have educated the client about how to advertise effectively and established their budget. We then got into a discussion about the three most common reasons why some radio campaign do not work effectively and I thought I’d share these today:
The creative message is wrong: The creative message must be carefully crafted for the ear and not the eye which is why taking copy from the client’s ad in the newspaper often results in a radio commercial that does not work on radio. There are lots of rules about what should and should not be in a radio ad, and that, in and of itself, could be a topic for a future, but here are my top 10:
There have been lots of books written about effective creating writing for radio and I recommend you read a book written by talented Canadian writer Ray Ellis, called “Solve the right problem.” http://www.wray-ellis.com/downloads/solve-the-right-problem-bundle/
Not enough frequency in the campaign: This is the number of times the commercial could be heard by potential customers over a period of time, typically a week. Roy Williams has done a lot of work in this area and says the that the magic number is 21 if you are running a branding campaign. You need to broadcast 21 messages per week for a campaign to be effective. Less than that and you are not doing your client justice and the campaign will not be as effective. More than that and you may be wasting the client’s money.
Roy has written a lot about effective advertising and if you are in the radio business I am sure you subscribe to his weekly memo and check out his website. Here are a couple of other things Roy says when it comes to frequency
Special Events or Sales: To advertise a special event on radio, (like a concert) you should schedule an ad to air just before the event begins, then move backward in time, scheduling one spot per hour until you have run out of ad budget. Generally, a special event schedule should be at least thirteen spots per day, 6am – 7pm, for at least five days prior to the event. If you have the available budget, add a spot an hour during the evening and overnight hours for a total of 24 spots per day per station. Sixty-five spots should be considered an absolute minimum schedule on each of the stations you plan to use.
Long-Term – To Make Your Business Name a Household Word: The real power of radio, however, is long-term memory, or “top of mind awareness.” Smart advertisers are those who set out to win the customer’s heart long before she needs their product. Their only goal is to be the company she thinks of first and feels the best about whenever her need arises. Smart advertisers make no attempt to predict the moment of the customer’s need but they buy enough repetition to ensure their company will immediately spring to mind whenever such need arises.
Keep doing it: Once you commit to running 21 ads per week you simply need to keep doing it. Yes, the most effective way to advertise on the radio is to run radio ads 52 weeks a year. Roy Williams says “To become a household word, you must buy at least twenty-one radio ads per week (plus or minus two ads), per station, 6am to 7pm, fifty-two weeks per year, on as many stations as you can afford. Plan to endure minimal results during the first eight to fourteen weeks of your schedule. This is known as the ‘chickening-out period,’ when you will probably spend a lot more on radio advertising than you will see in results.”
Running a branding campaign of 21 ads per week for 52 weeks, providing the creative is correct, will absolutely make a client top of mind with their potential customers. I may not need a plumber today, but when that pipe bursts in my house and water is running everywhere I will call the plumber who is top of mind. If that plumber only advertises a few weeks a year, I will not remember them. 10 years ago, people would crack open the Yellow Pages and most would select the plumber they either recognised or the plumber with the largest ad in the Yellow Pages. Today most people will Google “plumber” in their city and look at the list that comes up, but they are all the same size. Which plumber do they choose? Research shows that people are most likely to choose the plumber they recognise or the plumber that they have heard about. Therefore the plumber that advertises on the radio 52 weeks a year is more likely to get that call. Radio is the best medium to use for a business to become top of mind.
If a client does not have the budget for 21 ads a week 52 weeks a year, sell them 21 ads a week for 26 weeks a year, so they are on every other week. The other option is to dominate a day-part such as PM Drive where they run a smaller number of commercials over a 26 or 52-week time frame.
Sales consultant Paul Weyland says the biggest mistake most retail sales reps make is not asking for a big enough order or for a long enough campaign. Paul recommends once you establish the client’s needs, you present a five-year plan to help grow their business and review the plan from time to time. I talked to a sales reps recently who does this and he told me he just signed the biggest order in that radio station’s history when he convinced a client of the benefits of a five-year advertising agreement. This sales rep told me that he intends to do this as often as possible from this point forward.
There are two other gems of wisdom from Roy Williams that are worth sharing:
Radio is an active medium in an active society: Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio. Clients are finding that Facebook and some of the other digital products fail to cut through and grow results. But Radio has been doing that for 95 years since WEAF in New York ran a commercial for The Hawthorne Court Apartments in Jackson Heights.
Confusing “response” with “results:” The goal of advertising is to create a clear awareness of your company and its Unique Selling Proposition. Unfortunately, many advertisers evaluate their ads by the comments they hear from the people around them. The slickest, clearest, funniest, most creative and most different ads are the ones most likely to generate these comments. See the problem? When we confuse “response” with “results” we create “attention getting ads” which say absolutely nothing.
Conclusion
Sales reps are successful when they solve the client’s problems, and providing the creative is right, the frequency is correct, and the flight is run over a long period of time, the client should expect to see a return on investment of 5 to 1 or better depending on the product or service. By the way I recently heard from the from the sales rep who asked the question mentioned above. He went back to the client and sold them a 12-month campaign running 21 ads a week.
The CBC increase their presence on Vancouver with a 15.1% all people 2+ which is their best effort in the last few years.
No changes for stations ranked 2 through 5. Bell’s Hot AC QMFM also grew audience and are a strong #2. The Corus talker CKMW hold onto #3 closely followed by their sister station Rock 101. Next is The Bell CHR Virgin Radio who also grew audience slightly.
At #6 is the Rogers News talk station who jumped 2 spots followed by the country station JR who are stable at #7. The Corus rocker CFOX also made some real ground this time around moving from 11th to 8th.
Overall 4 stations improved their positions, 5 went down and 10 remained static.
All People 12+ Mon – Sun
2am – 2am |
Vancouver | ||||||||
Share % | Daily Cume (000) | ||||||||
Station | Nov Feb 2017 | Sep Nov 2016 | Jun Aug 2016 | Feb May 2016 | Nov Feb 2016 | Sep Nov 2015 | Jun Aug 2015 | Nov Feb 2017 | Sep Nov 2016 |
CBU | 15.1 | 13.4 | 12.4 | 14.4 | 13.2 | 12.7 | 10.3 | 228.0 | 222.0 |
CHQM-FM | 12.2 | 10.2 | 8.4 | 9.2 | 13.3 | 13.7 | 11.4 | 424.3 | 383.7 |
CKNW | 10.4 | 10.2 | 9.3 | 8.5 | 9.3 | 9.3 | 9.8 | 169.8 | 167.8 |
CFMI-FM | 7.0 | 7.6 | 7.5 | 7.9 | 6.8 | 6.7 | 7.2 | 208.7 | 222.3 |
CFBT-FM | 6.3 | 6.1 | 6.9 | 6.9 | 7.0 | 6.5 | 6.8 | 293.1 | 308.9 |
CKWX | 5.1 | 5.4 | 5.3 | 5.1 | 5.1 | 6.0 | 6.4 | 198.9 | 188.7 |
CJJR-FM | 5.0 | 5.7 | 5.8 | 6.8 | 5.3 | 4.9 | 5.5 | 118.0 | 133.9 |
CFOX-FM | 4.9 | 4.7 | 5.8 | 5.4 | 5.0 | 5.5 | 5.4 | 154.8 | 168.9 |
CHLG-FM | 4.6 | 6.0 | 6.9 | 5.3 | 4.5 | 2.8 | 2.5 | 145.9 | 174.5 |
CKZZ-FM | 4.6 | 5.2 | 6.5 | 5.5 | 5.5 | 4.7 | 5.9 | 220.5 | 254.9 |
CJAX-FM | 4.1 | 4.9 | 4.9 | 5.3 | 4.9 | 5.2 | 6.8 | 179.6 | 201.5 |
CKPK-FM | 3.5 | 2.6 | 3.6 | 3.2 | 3.9 | 3.4 | 3.4 | 130.2 | 129.7 |
CBU-FM | 3.2 | 3.4 | 3.1 | 3.2 | 2.5 | 2.7 | 2.8 | 92.7 | 107.0 |
CKST | 2.9 | 3.9 | 2.4 | 2.9 | 2.4 | 2.5 | 1.9 | 100.2 | 107.5 |
CISL | 2.5 | 2.2 | 2.6 | 2.7 | 2.6 | 4.5 | 3.6 | 65.0 | 68.8 |
CKKS-FM * | 2.4 | 3.1 | 3.6 | 3.0 | 3.3 | 3.4 | 3.4 | 177.9 | 202.2 |
KWPZ-FM | 2.4 | 1.5 | 1.9 | 2.0 | 2.0 | 1.3 | 2.0 | 65.5 | 53.0 |
CHMJ | 1.2 | 0.9 | 0.6 | 0.7 | 0.7 | 0.8 | 0.7 | 87.6 | 71.3 |
CFTE | 0.3 | 0.4 | 0.3 | 0.4 | 0.5 | 0.6 | 0.3 | 15.3 | 27.8 |
*rebroadcasting CFUN-FM from Chilliwack
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |