There are lots of examples of companies altering their creative messaging in this current COVID-19 environment. Here is one of the best pieces of creative I have come accross in the past few days.
This will pass and when it does people will want to reconnect with friends, family and loved ones. They will want to go to local bars, restaurants and entertainment. The brands that think outside the box, truly connect with listeners and remain top of mind will be the brands then benefit.
Local radio can do that more effectively than any other medium. Get your sellers and your creative people together and come up with creative that cuts through.