International Federation of the Phonographic Industry (IFPI) has released their 2018 music consumer insight report, and it shows radio remains resilient.
IFPI CEO, Frances Moore, says “This year’s Music Consumer Insight Report tells the story of how recorded music is woven into the lives of fans around the world. As it becomes increasingly accessible, it continues to be embraced across formats, genres and technologies.”
While global figures for streaming suggest that 86% of consumers stream on-demand music (53% in Australia) 86% of consumers still listen to music on radio (83% in Australia).
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