What Are Radio’s Heavy Users Up To?

Edison Research released a new study Monday focused on radio’s heaviest users. The report looks at the 30% of the American population, ages 12 and over, who listened to more than one hour of radio in the last day. Here’s what they discovered about your biggest listeners.

As The Infinite Dial report revealed last month, among the general population, homes without a radio are becoming more common. That also holds true for heavy radio users. This new data showed that one-fifth of radio’s biggest users own a smart speaker and 82% of heavy radio listeners have a radio in their home. According to Edison, that means nearly 18% of this group achieved “heavy” status primarily through in-car or at-work listening.

Read more here.