With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from distant headquarters by executives more interested in making the numbers look good than running stations smartly for the long term.
So what does it take to run radio stations smartly? Here are 10 tips from longtime radio pros:
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