How To Win The Alexa Game

While some companies are just now adding their stations to Home Speaker platforms like Amazon’s Alexa, Federated Media was an early adopter. In fact Federated Media was the first company to build an Alexa skill, and put its radio stations on the platform, about a year ago. Federated Media has always been one of radio’s innovative companies, never afraid to take chances on new platforms the company can see consumers are heading for. James Derby is the Chief Strategy Officer and Director of Programming for Federated Media. We spoke to Derby about the Home Speaker platform, why radio stations should be there and the new skills Federated is building as these devices make their way into the homes of millions of consumers.

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