After a summer that saw its usual substantial lead narrow, CJAD it back in familiar territory. Bell’s News/Talker is just about 8 shares clear of the pack at a 26.8
“Montreal’s Perfect Mix”, The Beat (CKBE-FM), hangs onto second in the market, but their share did slide 2.5 points. Nevertheless, Cogeco will still be happy with that result.
CHOM has showed nice, steady growth throughout 2017. Summer to fall was no exception with the Bell rock station up almost a point and a market spot from fourth to third. Year to year they’re up over a couple points.
Switching places with CHOM, but keeping it in the Bell family of stations, is Virgin (CJFM-FM). A summer to fall decline is nothing new for the station, but this year they are off 3 full shares. A solid market ranking is a positive, but this is their poorest showing long time. Management will likely be keeping an eye on this one.
The CBC (CBME-FM) rounds out the top 5 with an 8.1.
|All People 12+ Mon – Sun
2am – 2am
|Share %||Daily Cume (000)|
|Station||Sep Nov 2017||May Aug 2017||Feb May 2017||Nov Feb 2017||Sep Nov 2016||Jun Aug 2016||Feb May 2016||Sep Nov 2017||May Aug 2017|
|Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.|
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
|Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.|