What should go in your top-of-hour ident to make people listen longer

Chances are, if you’re involved in a radio station, you’ll be available in a few different ways. Perhaps on FM, online, in an app, or in other ways.

We make stations available in different ways to attract more audience, and encourage trial.

All the research I’ve ever seen appears to show that a mobile phone is used as a radio “for when you can’t get to a radio”. Online streaming does really well in the workplace, particularly if you’re using a good, high quality desktop player on your website. Radio through the TV – perhaps via cable, perhaps on broadcast space owned by your owning company – brings live radio into the front room – or into a child’s bedroom while they do their homework.

Read more here.