The Three Threats to Radio’s Role in New Music Discovery

Our last post showed how people who own smart speakers, such as the Amazon Echo and Google Home, are indeed more likely to stream local FM stations, but are also more likely to use on-demand streaming services such as Spotify, Amazon Music, Google Play and Apple music. Overall, they are higher consumers of music in general.

What impact do new devices such as smart speakers and new ways of listening to music like Spotify have on radio’s long-standing role of introducing the latest new music to listeners? Do smart speaker owners now turn to Alexa to find out what’s new instead of their local CHR personality?

We talked with 3,140 15- to 39-year-olds who are partisans to a local CHR, Rhythmic CHR, Urban, Alternative, or Country station to find out.

What we uncovered is both encouraging and sobering for radio broadcasters.

Read more here.