How Canada’s 73-year-old radio and TV audience data service is adopting analytics

Canada’s audience measurement organization for TV and radio, Numeris, is embracing what analytics can do for its internal organization.

The company, which was founded in 1944 as a division of the Canadian Association of Broadcasters as the Bureau of Broadcast Measurement, is the primary provider of viewership numbers for TV and radio broadcasters in Canada. In 2001 it shortened its name to BBM Canada, and in 2014 it went through a full rebrand to become Numeris.

Back in 1964, the non-profit organization became one of the world’s first ratings services to use computerized sample selection, and in 2004 it teamed up with the United States’ Nielsen Media Research for its portable people meter system for TV. Now Numeris has turned to SAS Institute Inc. for the SAS Platform and the analytics resources that accompany it.

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