PPM Topline Review – May to August, 2017 – Montreal

CJAD, as it always does, leads the pack in Montreal. Summer is not the best of times for talk stations, while Hit stations usually do well. As such, Cogeco’s Beat was able to vastly close the distance between itself and the market leaders, but expect that gap to widen again in fall. CJAD came in at a 24.8, while The Beat was at 21.1.

Virgin had a nice 1-share uptick book-to-book and remains comfortably in 3rd with a 15.1.

CHOM has been steady throughout 2017. They were flat from spring with a 11.7

Rounding out the top 5 was the CBC with a 7.5.

All People 12+ Mon – Sun

2am – 2am

Montreal
  Share % Daily Cume (000)
Station May Aug 2017 Feb May 2017 Nov Feb 2017 Sep Nov 2016 Jun Aug 2016 Feb May 2016 Nov Feb 2016 May Aug 2017 Feb May 2017
CJAD 24.8 27.7 28.2 29.6 26.4 29.0 29.6 174.7 187.0
CKBE-FM 21.1 16.7 17.2 17.4 19.2 16.8 16.1 235.8 221.3
CJFM-FM 15.1 14.1 13.5 14.9 16.3 16.0 16.2 214.8 204.8
CHOM-FM 11.7 11.9 11.0 10.2 12.9 13.3 11.7 138.0 142.5
CBME-FM 7.5 8.6 8.1 6.4 6.2 6.2 6.5 52.8 55.1
CKGM 2.6 4.4 4.0 3.7 2.9 3.9 4.4 45.5 64.2
CFGL-FM 2.1 2.5 2.1 2.2 3.0 2.2 1.2 54.3 55.6
CJPX-FM 2.1 1.9 1.9 2.0 1.3 1.6 1.7 27.4 26.8
CBM-FM 1.8 1.8 1.6 1.8 1.6 1.5 1.4 19.1 20.8
CKOI-FM 1.5 1.4 0.9 0.9 1.0 1.2 1.4 38.7 37.6
CITE-FM 1.3 0.9 1.1 1.2 1.3 1.1 1.1 34.3 30.4
CHMP-FM 1.2 1.7 1.4 1.3 0.8 1.0 1.2 21.4 27.2
CKMF-FM 0.6 0.5 1.2 0.9 0.7 1.0 1.0 24.8 22.1
CHRF 0.3 0.2 0.2 0.4 0.1 0.0 0.0 2.6 2.4
CKLX-FM 0.3 0.1 0.1 0.2 0.1 0.1 0.1 5.3 4.9
CBF-FM 0.2 0.6 0.6 0.9 0.6 0.7 0.7 7.0 10.6
CBFX-FM 0.2 0.3 0.63 0.2 0.1 0.2 0.2 5.8 6.6
CKAC 0.1 0.1 0.1 0.1 0.1 0.1 0.2 6.0 4.5
CIBL-FM 0.0 0.0 0.0 0.0 0.7 0.9

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.

Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.