A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans.
To check the facts, we turned to Nielsen’s Portable People Meter listening data. PPM was fully commercialized at the end of 2010, so we compared listening from May of 2011 to May of 2017. Here’s what we found:
1. AM/FM radio reach is rock steady among kids 6-11, teens, and 18-24s. From May 2011 to May 2017 the number of listeners in the three demographics is virtually unchanged.
Read more here.