WAB Press Release
At the close of the Conference session at the Western Association of Broadcasters 83rd Annual Conference in Banff, Alberta on June 8th, 2017, Karl Johnston, WAB Vice President made a special early announcement on behalf of the board of directors for next year’s Conference. “Our Keynote Speaker in 2018 is someone many of us in the industry have been hearing about and we believe its very timely for us to invite him to join us in Banff. We are very pleased to bring Mark Ritson to Banff from June 6-7, 2018!”.
Mark Ritson is the adjunct professor at Melbourne Business School and everyone’s favourite contrarian. He thinks the value of social media is grossly overstated. He says social media is a tactic not a strategy. He speaks to the importance of strategy when we work with advertisers. He also says all media is now digital and he will urge us to stop saying we’re traditional media. Your sales executives should come to hear this important message.
The 2018 WAB Conference will be a game-changer. Don’t miss this opportunity to hear this world-leading expert in marketing and branding. Sign up at www.wab.ca to join the mailing list to get up to date news on next year’s thought-provoking and powerful WAB Conference. Early registration will open in September along with the release of other world-class speakers. Stay tuned!
The Western Association of Broadcasters is an association of and for the private radio and television stations of Alberta, Saskatchewan and Manitoba. Members represent the best and brightest in Western broadcasting. Their annual WAB Conference is one of the premier, must-attend broadcasting events in Canada – bringing together the key Canadian decision-makers, executives and regulators in our industry every June for networking, impactful and dynamic speakers. Recent keynote speakers have included Lloyd Robertson, Bob Hoffman, Terry O’Reilly and 2017’s Amanda Lang. Non-members across Canada are also welcomed to attend their annual WAB Conference. For more information on the Western Association of Broadcasters please visit www.wab.ca.