Toronto PPM March 2017

by Trish on March 29, 2017

CHFI retains the top spot and returns the biggest book since PPM started with a 14.1% share of all people 2+, and the only station to make double digits. The All Christmas Music tactic really helps this station. The CBC are second followed by Boom 97.3 who are up a spot to #3.

CHUM FM drop one spot to #4 with a respectable 7.7 share followed by the news and talk stations CFRB and 680 news.

7 stations improved their position, 8 went backwards and 10 stayed the same.

All People 12+ Mon – Sun

2am – 2am

Toronto
  Share % Daily Cume (000)
Station Nov Feb 2017 Sep Nov 2016 Jun Aug 2016 Feb May 2016 Nov Feb 2016 Sep Nov 2015 Jun Aug 2015 Nov Feb 2017 Sep Nov 2016
CHFI-FM 14.0 9.4 9.1 9.5 11.1 9.9 9.6 1019.3 872.2
CBLA-FM 8.5 9.0 8.7 9.0 10.4 9.7 8.7 393.3 414.5
CHBM-FM 7.9 7.7 9.2 8.3 7.6 9.0 8.7 576.0 626.6
CHUM-FM 7.7 8.0 7.1 7.8 8.3 8.9 9.5 635.4 658.4
CFRB 7.2 7.6 6.2 7.0 3.5 7.0 6.8 328.9 331.2
CFTR 7.0 6.9 6.2 6.5 6.1 5.7 5.5 652.7 621.9
CKFM-FM 5.7 5.2 4.9 5.2 5.1 5.5 6.3 680.8 735.9
CFMZ-FM 5.5 4.2 3.7 4.0 5.0 4.2 4.2 263.7 245.8
CFZM 4.9 4.6 4.3 4.4 5.0 4.6 4.3 205.3 213.5
CILQ-FM 4.7 5.9 5.2 4.8 4.8 4.9 5.8 378.1 444.8
CKIS-FM 3.7 4.4 4.5 4.4 4.2 3.6 4.0 519.7 557.4
CFNY-FM 2.5 2.9 3.8 3.4 3.1 3.4 4.2 308.1 333.5
CJCL 2.3 4.0 3.9 3.8 2.4 4.9 4.0 200.1 337.7
CIDC-FM 1.9 2.4 2.8 2.7 2.0 2.3 2.7 310.9 343.1
CFMJ 1.8 2.4 2.4 2.9 3.1 2.6 2.1 144.3 156.8
CFXJ-FM 1.8 2.2 3.0 2.7 2.7 2.5 3.0 240.8 294.5
CBL- FM 1.5 1.4 2.1 2.4 2.8 2.6 2.1 118.2 132.4
CIND-FM 1.5 2.0 2.3 2.6 2.0 1.4 1.5 181.3 194.0
CKDX-FM 1.5 1.8 1.9 1.0 1.0 1.2 1.1 89.1 114.7
CKFG-FM 1.4 1.3 1.2 1.0 1.0 1.5 1.4 110.3 124.3
CHKX- FM 1.0 1.0 1.2 1.3 1.2 1.1 1.0 103.6 91.6
CJRT-FM 0.9 1.1 1.0 0.9 1.2 1.0 1.3 87.7 95.7
CINA 0.8 1.1 0.9 0.8 0.7 0.5 0.4 40.7 54.3
CHUM 0.6 0.5 0.7 0.7 0.7 0.6 0.5 87.2 78.5
CING-FM 0.4 0.4 0.8 0.4 0.4 0.5 0.7 84.0 90.2

TERMS

Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

 

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