Calgary PPM March 2017

by Trish on March 29, 2017

Big changes in Cow town as the CBC take the top slot up from #3. This drops the Rogers owned Newstalk 770 back to #2, and the Corus Country station (CKRY-FM) to #3.

Staying solid in #4 and increasing audience is Newcap’s XL 103 FM (CFXL-FM) with the Rogers CHR Kiss (CHFM-FM) growing audience and moving into #5.

Next is the Corus rocker Q107 (CFGQ) down a spot to 6th. Rogers will be happy with the improvement with 660 News (CFFR) which has made further gains and now are in 7th place (up from 12th 2 books ago).

Jack FM is static in 8th but the big mover this time around is the Rawlco Soft Rocker @ 97.7 who move up 4 slots to 9th. Rounding out the top 10 is X92.9 the Alternative rocker owned by Harvard.

Overall, there were 8 stations improving market share, 7 stations in Calgary losing audience and 5 remaining static. 

All People 12+ Mon – Sun

2am – 2am

Calgary
  Share % Daily Cume (000)
Station Nov Feb 2017 Sep Nov 2016 Jun Aug 2016 Feb May 2016 Nov Feb 2016 Sep Nov 2015 Jun Aug 2015 Nov Feb 017 Sep Nov 2016
CBR 9.7 8.9 7.3 7.6 7.9 8.3 7.9 101.6 110.6
CHQR 9.3 10.5 10.3 9.3 9.4 9.4 8.5 82.4 99.1
CKRY-FM 8.3 9.6 9.6 9.2 10.1 10.3 10.9 119.7 145.9
CFXL-FM 8.2 7.5 7.7 9.5 8.8 9.4 10.5 141.5 146.3
CHFM-FM 6.9 5.1 5.1 5.7 6.6 4.6 4.4 148.5 123.3
CFGQ-FM 5.6 5.1 6.8 5.7 6.1 6.4 5.8 85.7 92.7
CFFR 5.4 4.9 4.4 4.4 3.8 4.4 5.0 123.1 117.6
CJAQ-FM 5.1 5.0 5.0 5.4 4.9 3.5 3.8 109.5 113.3
CHUP-FM 4.4 4.3 4.5 4.0 3.6 4.2 5.0 112.7 121.4
CFEX-FM 4.2 4.4 5.2 6.5 5.1 4.9 4.0 86.4 100.1
CIBK-FM 4.1 5.0 5.1 4.9 6.1 6.1 5.8 139.8 160.3
CKMP-FM 4.0 4.7 3.6 3.2 3.7 4.0 5.3 108.1 119.1
CJAY-FM 3.9 4.9 6.2 6.3 4.9 4.7 4.5 86.4 104.9
CKCE-FM 3.8 3.1 3.3 2.5 2.7 3.1 3.2 101.7 104.9
CFAC 3.3 3.3 2.7 2.5 2.7 3.5 2.7 56.4 60.2
CBR-FM 2.5 2.5 2.5 2.2 2.2 2.1 2.0 40.0 43.0
CKWD-FM* 1.9 2.0 1.4 1.2 1.3 1.5 1.7 50.4 44.7
CKMX 1.1 1.1 1.3 1.3 1.5 1.8 2.4 25.9 24.6

*Formerly CHPK-FM

TERMS

Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

 

Share

Leave a Comment