CHUM FM is back on top in Toronto after several books being behind CHFI. While weekly and daily cume’s look to be healthy, the overall shares for many stations have dropped which is either a PPM wobble (low sample sizes) or may indicate a drop in time spent listening.
There must be some concern at CHFI who lost over 4% of their 12+ audience in one book. Are they becoming too hot musically and driving away the older audience?
CBC is a strong 3rd and had a slight increase. Overall, there were 13 stations who enjoyed audience increase (based on 12+ % share) and 10 stations who lost audience.
One of the big winners in Toronto is the Newcap station (CKBM) Boom 97.3 which jumps 2 slots to hold #4.. Q107 will also be happy to see a 2% share jump but that was only good enough to keep them steady at #9. The Corus sister station CFNY also had a slight increase in audience as did Indi 88 so that battle for the alternative ears continues.
MZ Media (CFMZ-FM) lost audience slipping from 4th to 6th in Toronto. 680 news also lost some audience and dropped a slot to 8th. Other losers this time around included Virgin (CKFM-FM), which had another down book but picked up a slot to make it into 7th in Toronto.
| All People 2+ Mon – Sun2am – 2am |
Toronto |
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|
Share % |
Cume(000) |
Daily Cume (000) |
|||||||||
| Station |
Mar May 2015 |
Dec Mar 2015 |
Sep Nov 2014 |
May Aug 2014 |
Feb May 2014 |
Nov Feb 2014 |
Aug Nov 2013 |
Mar May 2015 |
Dec Mar 2015 |
Mar May 2015 |
Dec Mar 2015 |
| CHUM-FM |
9.5 |
10.1 |
10.0 |
10.3 |
9.8 |
9.5 |
10.8 |
5131.1 |
5092.0 |
840.0 |
795.0 |
| CHFI-FM |
9.4 |
13.6 |
13.0 |
12.9 |
13.3 |
18.0 |
15.8 |
5516.2 |
5652.0 |
926.0 |
1052.0 |
| CBLA-FM |
9.3 |
9.0 |
8.7 |
9.1 |
10.2 |
10.5 |
10.2 |
1868.0 |
1727.0 |
416.0 |
429.0 |
| CHBM-FM |
8.4 |
6.5 |
6.4 |
7.2 |
7.4 |
5.4 |
5.6 |
4999.5 |
4475.0 |
724.0 |
567.0 |
| CFRB |
7.8 |
7.2 |
7.5 |
5.6 |
5.7 |
5.2 |
5.6 |
1299.1 |
1132.0 |
283.0 |
261.0 |
| CFMZ-FM |
6.1 |
7.7 |
6.5 |
4.9 |
3.8 |
4.1 |
4.4 |
2224.1 |
2283.0 |
288.0 |
318.0 |
| CKFM-FM |
5.5 |
5.2 |
5.6 |
6.9 |
5.7 |
5.5 |
6.2 |
5270.7 |
5138.0 |
814.0 |
766.0 |
| CFTR |
5.4 |
6.1 |
6.0 |
5.5 |
6.3 |
7.2 |
6.4 |
3083.5 |
3155.0 |
586.0 |
609.0 |
| CILQ-FM |
5.3 |
3.9 |
5.5 |
5.1 |
4.6 |
4.5 |
4.7 |
3303.1 |
2939.0 |
499.0 |
390.0 |
| CKIS-FM |
4.2 |
3.5 |
3.8 |
4.3 |
4.3 |
4.4 |
3.7 |
3716.0 |
3651.0 |
608.0 |
555.0 |
| CFZM |
3.5 |
3.7 |
3.7 |
3.3 |
3.9 |
4.1 |
3.4 |
1100.0 |
1143.0 |
156.0 |
168.0 |
| CFXJ-FM |
3.1 |
2.0 |
2.1 |
2.4 |
2.1 |
1.7 |
1.5 |
3093.5 |
2466.0 |
390.0 |
311.0 |
| CJCL |
3.1 |
2.5 |
2.4 |
3.2 |
3.5 |
3.0 |
3.1 |
1518.1 |
1148.0 |
249.0 |
187.0 |
| CFNY-FM |
3.0 |
2.7 |
2.7 |
2.8 |
2.8 |
2.8 |
3.8 |
2842.1 |
2694.0 |
359.0 |
345.0 |
| CFMJ |
2.3 |
2.7 |
2.0 |
2.0 |
2.0 |
2.4 |
2.6 |
932.3 |
882.0 |
126.0 |
129.0 |
| CIDC-FM |
2.3 |
2.5 |
2.3 |
2.3 |
2.1 |
1.9 |
1.8 |
2968.8 |
2848.0 |
385.0 |
381.0 |
| CBL- FM |
2.2 |
2.2 |
1.8 |
1.6 |
1.7 |
1.7 |
1.8 |
1439.0 |
1447.0 |
150.0 |
143.0 |
| CKDX-FM |
1.8 |
1.6 |
1.2 |
1.1 |
1.2 |
1.1 |
1.3 |
850.3 |
819.0 |
102.0 |
87.0 |
| CKFG-FM |
1.6 |
1.7 |
2.8 |
2.4 |
2.6 |
0.9 |
0.9 |
1090.7 |
1010.0 |
89.0 |
88.0 |
| CIND-FM |
1.4 |
1.3 |
1.2 |
1.6 |
1.3 |
0.8 |
0.4 |
1717.6 |
1557.0 |
183.0 |
164.0 |
| CJRT-FM |
1.3 |
1.2 |
1.5 |
1.8 |
1.6 |
1.6 |
1.9 |
1255.6 |
1274.0 |
106.0 |
102.0 |
| CHKX- FM |
1.0 |
0.8 |
0.9 |
1.0 |
1.0 |
0.9 |
1.1 |
1033.1 |
841.0 |
100.0 |
75.0 |
| CING-FM |
0.8 |
0.5 |
0.5 |
0.7 |
0.7 |
0.6 |
0.7 |
1696.8 |
1587.0 |
122.0 |
99.0 |
| CHUM |
0.7 |
0.9 |
0.7 |
0.7 |
1.0 |
0.9 |
1.0 |
1025.0 |
1063.0 |
101.0 |
103.0 |
| CINA |
0.6 |
0.7 |
0.7 |
0.6 |
291.7 |
284.0 |
48.0 |
57.0 |
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TERMS
| Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
| Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
| Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |
