I attended the NAB Radio show in Indianapolis last week and one of the more colorful speeches was delivered by Bob Hoffman.
Bob has worked in the Advertising Agency business for the past 41 years. He invests millions of dollars buying media each year and if you sell traditional media such as Television, Newspaper or Radio you really need to watch this video.
Check it out here
By the way Bob’s Speech starts at 46 minutes into the video.
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