9 September 2014 Indianapolis. The latest Neilson Music 360 study released at the NAB Radio show indicates that 63% of music listeners report discovering new music through listening to AM/FM Radio.

This is well ahead of the other services such as online streaming services at 37%, Pandora at 27% Satellite radio at 11% and Spotify at 7%.

56% of listeners in the USA use the car radio to listen to music in a typical week, 68% of consumers stream music which includes YouTube music video viewing, and almost 20% of consumers say that after hearing a song they link on the radio, they search for more information about the song or artist on line and 19% will purchase that song or album.

You can check out the full study at the Neilson site here.