One of the best Airlines in the world is Air New Zealand. For many years they have built strong strategic partnerships with other iconic brands including the world famous All Blacks. While many of the All Blacks may not be  household names in North America, I think this video  is worth watching because it is a good example of  what happens when companies partner and  collaborate. The end result is that their brands become  even even stronger.  To celebrate the partnerships with the All Blacks and World of WearableArt Awards Show (WOW) Air New Zealand  staged a photo-shoot inside our 787-9 mock up.  What strategic partnerships could you develop in your area to build on your brand and become more famous in your local region?