Shaw-Rdio deal a sign legacy media ready to embrace the stream

As streaming music services penetrate deeper into the public consciousness, telecom giant Shaw Communications Inc. is betting that Canadians will continue to rush to the cloud to get their music fix.

Shaw announced Thursday that it’s formed a strategic partnership with San Francisco-based Rdio Inc., one of the leading streaming music services available in Canada, that will see the telecom company promote the service across its numerous platforms, plus partner for content.

Read more here.