There is much about the art of radio that the new players don’t yet fully understand or appreciate.

Radio is easy to use, it’s live and it’s human.

It sounds simple, and it really is. For more than 80 years radio has survived and prospered by being the easiest of media to use. Wake up in the morning, have a shower, get in the car, turn on the radio.

Radio has a special place in our daily media mix. It’s our companion in the car and our friend in the shed. Feeling lonely? Turn on the radio.

Read more here.