Things move quickly these days. The ink on my “Connected Car” article was barely dry when news broke that Apple would be showing off their new product at the Geneva Car Show this week.

It has been called iOS in the Car and we are hearing that it will be branded simply as CarPlay. Here is what the screen will look like.

The concept is to replicate a simplified iOS interface into a touchscreen display in the car, that can be controlled largely via voice commands. Apple will keep things simple and safe so it is unlikely that there will be any sign of a virtual keyboards.

Indications are that this new product will be able to look at your calender and perhaps your email to  anticipate upcoming meetings and appointments, and provide directions to your destination.

Siri will be able to read any incoming text messages and let you dictate a response. Making phone calls via hands free voice commands will be a breeze as well.

You will also be able to listen to music and pod casts from your phone and in the USA also listen to iHeart Radio and Spotify.

But it looks like Apple will want to keep a tight control on what appears on the in car dash, and it remains to be seen if other third-party developers will be allowed to have their apps on the screen in the car.

CarPlay is expected to show up later in 2014 in cars from Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo. Below is a quick video from Volvo that demonstrates the technology.

More on this story thanks to Cnet here.