Selling to Millennials?

Millennials 150pixAre Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional media?

A Social Media Week event I judged late last year called “The Pitch” made me wonder. But I’m convinced traditional media still has a pivotal role to play in how we communicate to younger generations.

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