Why It’s Important for a Broadcaster to Know Who They Are Interviewing

This is a little embarrassing. KTLA TV reporter Sam Rubin, who is a respected L.A. entertainment reporter,  mistook actor Samuel L. Jackson for Laurence Fishburne in a live interview on Channel 5.

He was interviewing Jackson about the new Robocop movie but started out the interview with a major faux pas. Jackson called him out on it live on television, but eventually things settled down and Rubin was able to conduct the interview.

The lesson here is make sure you do your research and write down the name of the person you are about to interview. Remember, a person’s first and last name are perhaps two of the most important words in the English language to them, so be sure to get them right and pronounce them properly.

The other lesson is when you make a mistake, own it line Sam Rubin did, and move on. Do not dwell on the mistake especially when you are live.