This goes against all the radio rules that I have ever been taught, and high on that list is never promote your direct competitor!
But here is a morning show that is clearly not following the rules. Firstly, a little context: A highly rated morning show in Sydney Australia that has been #1 for 52 consecutive ratings surveys, by the name of Kyle & Jackie O left one station (2Day FM) late last year, because they were offered a huge amount of money to move across the street to a rival station (Mix 106.5). This station not only lured away the #1 morning show, they also changed the name of the station and re-launched as KIIS 106.5. The new morning show launched on KIIS on January 20th.
Kyle (Sandilands) is very good at self promotion, and of course the newspapers gave him lots of ink leading up to the launch so he could dish the dirt on his old station which you can read about here
Meanwhile, the new morning crew over on 2 Day FM – Jules, Merrick and Sophie (with Mel B) – launched a week earlier (January 13) and clearly they have some pretty big shoes to fill. This week they surprised many by posting the following message on the 2Day Facebook page, “We understand some of you miss Kyle & Jackie O…You can find them here: http://on.fb.me/1dqamw7
The audience reaction has been positive, with nearly over 1,200 likes to the message within a few hours of it going up.
