That was the big message after Day One (23 October) of the Radio Ink/Jacobs Media DASH conference in Detroit Wednesday as auto manufacturers, content providers and radio CEO’s discussed the importance of focusing on content and simplifying connectivity. While the smartphone is that key connection between the consumer and the automobile, having to spend time connecting the device still seems to give radio a slight advantage at the moment. Consumers, especially the younger generation, have no patience. They want things now and if that means having to go through several steps to connect to TuneIn, iHeartRadio or Slacker, they move on. With radio, consumers understand they hit a button and their favorite local station comes out of the speakers. Just listen to the challenges Pandora is having with the connection issue.
Read the rest of the story and what the experts say radio needs to be doing here thanks to Radio Ink