PPM Results – Spring 2013 – Toronto

CHFI is predictably down from the halcyon heights they achieved last time out, but they are still sitting comfortably on top with an almost 2 share gap between them and 2nd. That number 2 station continues to be CHUM FM who showed great growth. They picked up almost 2 shares from winter. CBC remains strong in 3rd. 680 News stays in 4th, but the number 5 and 6 stations trade places with Q-107 besting Virgin. Other highlights include the Edge up 3 spots after a very disappointing last book. Z103.5 moves up 2 spots, while Jazz drops a couple.

Terms
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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