PPM Results – Spring 2013 – Toronto

by admin on June 7, 2013

CHFI is predictably down from the halcyon heights they achieved last time out, but they are still sitting comfortably on top with an almost 2 share gap between them and 2nd. That number 2 station continues to be CHUM FM who showed great growth. They picked up almost 2 shares from winter. CBC remains strong in 3rd. 680 News stays in 4th, but the number 5 and 6 stations trade places with Q-107 besting Virgin. Other highlights include the Edge up 3 spots after a very disappointing last book. Z103.5 moves up 2 spots, while Jazz drops a couple.

Terms
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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