CBC Gets Approval To Open Airwaves To Radio Ads

Ads will be coming to CBC Radio 2 after the Canadian Radio-television and Telecommunications Commission approved the public broadcaster’s request to open its airwaves to commercial messages.

The CRTC issued its blessing for ads on Radio 2 and the French-language Espace Musique radio network as part of the CBC’s licence renewal announced Tuesday morning. Advertising will be limited to no more than four minutes per broadcasting hour. “In order to minimize the impact on their listeners, the advertising broadcast will be consolidated in a maximum of two blocks each hour,” the regulator decreed.

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