INTEGRATION IN A DIGITAL AGE
OAB CONFERENCE TUESDAY, NOVEMBER 6TH
Jaye Albright and Stephanie Winans join forces to discuss Integration in a Digital Age. It’s more than just on-air staff in a studio, it’s your website, staff blogs, tweets and EVERYBODY’s doing it. Jaye and Stephanie team together to discuss the how to’s of social media and more importantly how to get results.
Broadcasting Has ALWAYS Been Social with Jaye Albright: Top 40 Radio was invented by an astute programmer who observed music fans interacting with a juke box. When CB Radio was hot in the 80’s, we all had one in our control rooms. The request line has been a big part of radio for more than five decades.
Yesterday’s rules no longer apply in today’s media, values and culture. This group participation session will analyze some of the best content being created right now, by some of broadcasting’s best communicators. Join Jaye Albright as she discusses how to be even more effective, in light of that history, which has created very high expectations in minds of the audience, where things are now, and where they are going
5 Steps to Creating a Killer Social Media Strategy with Stephanie Winans: Whether you’ve never had a plan to begin with or need to evaluate your existing efforts, these actionable tips will help you create a Social Media Strategy that will brand your station, show, drive ratings and web traffic.
Stephanie and Jaye will encourage everyone in attendance to share their perspectives in this fast moving morning of fresh ideas. You will walk away with advice to increase your stations’ social media presence and ultimately encourage traffic to your website and stations.
Connection 2012 will also feature a Programming Panel, moderated by Chris Byrnes, President, Byrnes Media, and includes Julie Adam, Vice President, Programming, Rogers; Rob Farina, Executive Vice President, Content, Astral Radio; David Farough, VP; Brands, Programming & New Media, Corus Entertainment; and Steve Jones, Vice President, Programming, Newcap Radio. This accomplished group of programmers will discuss some of the key programming issues facing the industry today.
The Ontario Association of Broadcasters fall conference, CONNECTION 2012 will be held on Tuesday, November 6th in Toronto at the Westin Bristol Place Hotel. See Jaye & Stephane, Integration in a Digital Age for $99 members/$129 non members including Luncheon ticket. Full conference tickets including Gala Awards Dinner tickets are $199 for members, $249 for non-member. More information and registration available at www.oab.ca.