Montreal PPM Results

by Trish on September 6, 2012

CJAD remains where it seemingly always has been – the top of the Anglo Montreal market. Virgin had a very good summer. It gained over 3 shares and is secure in second spot. Cogeco’s The Beat went the other way, however, but still stays third. CHOM was up slightly, but is still fourth.

All people 2+ Monday – Sunday 2am – 2am Montreal
Survey period  28 May – 26 August 2012 Share % Cume Daily Cume
Station Market May-Aug Feb – May Nov-Feb Aug Nov June-Aug Feb-May Jan-Apr Dec – March (000) (000)
CJAD Montreal CTRL Anglo 23.8 23.4 24.8 24.4 23.5 25.5 26.1 26.4 485.7 185.4
CJFMFM Montreal CTRL Anglo 20.9 17.6 17.3 18.3 20.2 18.5 18.6 18.5 801.6 264.3
CKBEFM Montreal CTRL Anglo 16.1 17.6 14.9 16.3 16.0 16.7 16.7 16.5 779.6 206.9
CHOMFM Montreal CTRL Anglo 13.9 13.4 11.9 12.3 13.4 11.4 10.6 10.2 681.6 164.0
CBMEFM Montreal CTRL Anglo 6.7 7.7 8.2 8.4 7.5 8.4 8.3 8.1 220.4 59.9
CKGM Montreal CTRL Anglo 2.7 3.3 4.4 4.0 2.2 2.8 2.9 2.8 289.2 45.7
CBMFM Montreal CTRL Anglo 2.3 2.5 2.7 2.6 2.2 3.2 3.1 3.1 230.1 26.6
CFGLFM Montreal CTRL Anglo 2.2 2.3 2.2 1.6 2.9 2.0 1.9 2.0 674.5 57.9
CITEFM Montreal CTRL Anglo 2.0 1.5 1.8 1.5 1.1 1.0 1.1 1.2 677.7 51.0
CJPXFM Montreal CTRL Anglo 1.6 2.2 3.1 2.6 2.3 2.2 2.5 3.0 280.4 22.6
CKOIFM Montreal CTRL Anglo 1.5 1.3 1.0 1.0 1.1 0.9 0.9 0.8 676.8 61.0
CKMFFM Montreal CTRL Anglo 1.1 1.1 1.2 1.3 0.9 0.9 1.0 1.1 598.4 49.0
CHMPFM Montreal CTRL Anglo 1.0 1.1 1.0 0.9 0.6 0.9 0.8 0.8 310.1 22.0
CKLXFM Montreal CTRL Anglo 0.6 0.6 0.5 0.6 0.5 0.6 0.6 0.5 262.2 12.9
CBFFM Montreal CTRL Anglo 0.4 0.3 0.3 0.2 0.1 0.3 0.3 0.3 82.7 4.9
CBFXFM Montreal CTRL Anglo 0.1 0.1 0.2 0.4 0.3 0.2 0.2 0.2 136.2 2.9
CKAC Montreal CTRL Anglo 0.1 0.1 0.1 0.1 0.3 0.5 0.6 0.5 104.9 7.0

 TERMS

Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the in tab changes.
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