Edmonton PPM Results

by Trish on September 6, 2012

What a summer it was for Rawlco and their Now! Radio. They added almost 2 share points and jumped from fourth to first in the market. Perennial leaders, CHED, dropped to second, although they only saw a .4 share decline. Newcap’s Capital FM also dropped a position and softened by .3 of a share. CISN has had an up and down year. The country station started the year strong, but has declined ever since. Their current 7.9 puts them in fourth position. Rogers-owned Sonic continues to win the rock battle and showed an increase to 6.9, while remaining in fifth spot. Close behind at a 6.5 is The Bear. Their market position also remained unchanged. Up is steady at seventh and K-Rock had a good book increasing by almost a share and moving up a place to eighth. CFCW and Joe had soft books, while the remainder of the stations were more or less flat.

  All people 2+ Monday – Sunday 2am – 2am Edmonton
  Survey period  27 Feb – 28 May 2012 Share % Cume Daily Cume
  Station Market May-Aug Feb-May Nov-Feb Aug Nov June-Aug Feb-May Jan-Apr Dec – March    
  CKNOFM Edmonton CRTL 10.2

 

8.4 8.1 9.9 9.7 9.2 8.7 8.4 998.4 175.2
  CHED Edmonton CRTL 9.6 10.0 9.9 10.5 10.5 10.5 10.7 10.7 533.9 126.1
  CKRAFM Edmonton CRTL 8.8 9.1 7.3 8.1 7.5 7.7 7.8 7.4 911.0 135.9
  CISNFM Edmonton CRTL 7.9 8.8 10.2 7.8 8.8 9.6 9.0 9.0 763.6 116.5
  CHDIFM Edmonton CRTL 6.9 6.2 5.6 6.3 7.3 6.9 6.8 6.4 769.3 133.4
  CFBRFM Edmonton CRTL 6.5 6.1 5.6 6.4 6.7 6.4 6.7 6.5 723.8 104.0
  CIUPFM Edmonton CRTL 6.4 6.0 6.6 6.2 7.3 8.2 7.9 6.7 937.0 132.1
  CIRKFM Edmonton CRTL 6.4 5.5 5.3 5.4 5.7 6.2 6.4 6.1 717.4 94.2
  CBX+ Edmonton CRTL 5.6 5.7 6.5 6.7 6.3 6.0 6.0 6.0 323.4 76.8
  CFMGFM Edmonton CRTL 4.5 4.5 4.4 4.9 3.4 2.6 3.4 4.5 938.7 134.4
  CFCW Edmonton/Camrose 4.3 5.0 4.9 4.8 4.6 4.4 4.3 4.6 264.7 42.6
  CKNGFM Edmonton CRTL 4.3 4.9 5.9 5.4 4.2 4.9 4.8 5.3 824.1 104.6
  CHBNFM Edmonton CRTL 3.9 4.0 3.4 3.4 4.2 4.2 4.2 4.6 585.5 131.2
  CKEAFM Edmonton CRTL 3.1 2.8 3.3 2.0 1.8 1.7 1.0 0.8 796.7 74.1
  CJNW-FM Edmonton CRTL 2.7 2.8 2.8           758.5 105.3
  CHQT Edmonton CRTL 2.0 1.8 1.7 1.9 1.7 1.5 1.6 1.6 232.8 41.3
  CBX FM Edmonton CRTL 1.9 2.4 2.6 1.8 2.0 2.7 2.7 2.6 190.8 23.8
  CFRN Edmonton CRTL 1.3 1.7 1.5 1.7 1.7 1.8 2.0 1.9 182.2 28.6
 TERMS  
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.  
   
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.  
   
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the in tab changes.  
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