What a summer it was for Rawlco and their Now! Radio. They added almost 2 share points and jumped from fourth to first in the market. Perennial leaders, CHED, dropped to second, although they only saw a .4 share decline. Newcap’s Capital FM also dropped a position and softened by .3 of a share. CISN has had an up and down year. The country station started the year strong, but has declined ever since. Their current 7.9 puts them in fourth position. Rogers-owned Sonic continues to win the rock battle and showed an increase to 6.9, while remaining in fifth spot. Close behind at a 6.5 is The Bear. Their market position also remained unchanged. Up is steady at seventh and K-Rock had a good book increasing by almost a share and moving up a place to eighth. CFCW and Joe had soft books, while the remainder of the stations were more or less flat.
|All people 2+ Monday – Sunday 2am – 2am||Edmonton|
|Survey period 27 Feb – 28 May 2012||Share %||Cume||Daily Cume|
|Station||Market||May-Aug||Feb-May||Nov-Feb||Aug Nov||June-Aug||Feb-May||Jan-Apr||Dec – March|
|CBX FM||Edmonton CRTL||1.9||2.4||2.6||1.8||2.0||2.7||2.7||2.6||190.8||23.8|
|Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.|
|Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.|
|Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the in tab changes.|