Thunder Bay was declared a state of emergency when it fell victim to extensive flooding. Over 1200 homes were damaged and roads were destroyed.
Within days Dougall Media’s three radio stations, Rock 94 (CJSD-FM), 91.5 CKPR (CKPR-FM) and 103.5 The Thunder (CFQK-FM) ran a 12 hour Radio Marathon to raise funds for the Salvation Army to be put directly towards the Thunder Bay Flood Fund in aid of those affected.
In just 12 hours, individuals and businesses donated everything from their piggy banks to donations of $50,000 to raise over $250,000 in total! This is a huge success story of not only the power of radio and its ability to react at a time of need but the trust that Thunder Bay has in Dougall Media.