CHFI continues to dominate the ratings in Canada’s largest market and increased their overall share slightly. CBC was flat but slipped into #2 as CHUM-FM slipped back to #3. Virgin had a decent book and is now the #6 station in the market and appears to be winning the CHR battle over KISS and Z103.5.
The Corus Classic Hits station from Hamilton increased audience share perhaps at the expenses of Boom which is clearly in trouble. It lost more market share and two more positions to settle at #8 in the market. 680 News is static at #4. This is the first PPM data for G98.7 and it comes in with a 1.0 share.
|All People 12+ Monday – Sunday 2am – 2am Toronto|
|Survey period 27 Feb- May 27, 2012||Share %||Cume||Daily Cume|
|CBL FM||Toronto CTRL||1.3||1.6||1.5||1.3||1.4||1.4||1.4||1,377.7||122.8|
|Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.|
|Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.|
|Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.|