Not much has changed at the very top as Astral continues to dominate the Montreal market with the #1 and #2 stations. Virgin looks to corrected some of the issues it faced in the last book and picked up both share and cume. But the big mover in this market is The Beat owned by Cogeco which is now tied with Virgin for #2.
All people 2+ Monday – Sunday 2am – 2am | Montreal | ||||||||||
Survey period 27 Feb – 28 May 2012 | Share % | Cume | Daily Cume | ||||||||
Station | Market | Feb-May | Nov-Feb | Aug-Nov | June-Aug | Feb-May | Jan-Apr | Dec-Mar | Nov-Feb | (000) | (000) |
CJAD | Montreal CTRL Anglo | 23.4 | 24.8 | 24.4 | 23.5 | 25.5 | 26.1 | 26.4 | 25.9 | 477.4 | 186.4 |
CJFMFM | Montreal CTRL Anglo | 17.6 | 17.3 | 18.3 | 20.2 | 18.5 | 18.6 | 18.5 | 18.2 | 794.8 | 255.7 |
CKBEFM | Montreal CTRL Anglo | 17.6 | 14.9 | 16.3 | 16.0 | 16.7 | 16.7 | 16.5 | 17.2 | 789.1 | 202.8 |
CHOMFM | Montreal CTRL Anglo | 13.4 | 11.9 | 12.3 | 13.4 | 11.4 | 10.6 | 10.2 | 10.3 | 665.1 | 156.2 |
CBMEFM | Montreal CTRL Anglo | 7.7 | 8.2 | 8.4 | 7.5 | 8.4 | 8.3 | 8.1 | 7.5 | 232.0 | 66.9 |
CKGM | Montreal CTRL Anglo | 3.3 | 4.4 | 4.0 | 2.2 | 2.8 | 2.9 | 2.8 | 2.6 | 290.9 | 53.6 |
CBMFM | Montreal CTRL Anglo | 2.5 | 2.7 | 2.6 | 2.2 | 3.2 | 3.1 | 3.1 | 2.9 | 242.6 | 26.6 |
CFGLFM | Montreal CTRL Anglo | 2.3 | 2.2 | 1.6 | 2.9 | 2.0 | 1.9 | 2.0 | 2.1 | 682.5 | 53.7 |
CJPXFM | Montreal CTRL Anglo | 2.2 | 3.1 | 2.6 | 2.3 | 2.2 | 2.5 | 3.0 | 3.3 | 280.1 | 24.3 |
CITEFM | Montreal CTRL Anglo | 1.5 | 1.8 | 1.5 | 1.1 | 1.0 | 1.1 | 1.2 | 1.2 | 662.9 | 44.2 |
CKOIFM | Montreal CTRL Anglo | 1.3 | 1.0 | 1.0 | 1.1 | 0.9 | 0.9 | 0.8 | 0.8 | 661.0 | 56.0 |
CKMFFM | Montreal CTRL Anglo | 1.1 | 1.2 | 1.3 | 0.9 | 0.9 | 1.0 | 1.1 | 1.2 | 583.3 | 46.1 |
CHMPFM | Montreal CTRL Anglo | 1.1 | 1.0 | 0.9 | 0.6 | 0.9 | 0.8 | 0.8 | 0.8 | 319.4 | 24.2 |
CKLXFM | Montreal CTRL Anglo | 0.6 | 0.5 | 0.6 | 0.5 | 0.6 | 0.6 | 0.5 | 0.5 | 285.6 | 13.3 |
CBFFM | Montreal CTRL Anglo | 0.3 | 0.3 | 0.2 | 0.1 | 0.3 | 0.3 | 0.3 | 0.3 | 88.2 | 6.8 |
CBFXFM | Montreal CTRL Anglo | 0.1 | 0.2 | 0.4 | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 143.2 | 4.3 |
CKAC | Montreal CTRL Anglo | 0.1 | 0.1 | 0.1 | 0.3 | 0.5 | 0.6 | 0.5 | 0.5 | 89.1 | 5.9 |
* CFQR-FM changes it’s name to CKBE-FM on 29 August 2011
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |