Have You Heard About The Hearing in Toronto?

In case you haven’t heard, the recent CRTC Hearing in Toronto was one of the most competitive ever, with a record number of applicants vying for the last available frequency in Canada’s largest market. The 88.1 frequency became available when the Ryerson license was pulled by the commission. The popularity of this hearing stems from the fact that the market currently boasts approximately $250 million annually in radio ad revenue, with local broadcasters posting significant profit margins. I was pleased to participate in the process which ran from May 7-16 at the Allstream Centre, and while I wouldn’t presume to speculate on who will prevail, I can provide a bit of insight as to what took place.

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