Vancouver PPM Results

The news and information stations continue to do well in Vancouver. Corus’s CKNW 980 continues to lead the 2+ listening with CBC Radio gaining a full share point to move into second place and in doing so bumped CHQM to 3rd. The other CBC station, CBU, moved up two places to #10. QM is the largest cuming station in Vancouver followed closely by The Beat and Virgin.  The long TSL of talk stations made the difference.
The Peak (CPKK) moved up two places because of a cume increase of 351,000 listeners to take the 13th spot. The other AAA, Shore FM (CHHR-FM), is up slightly in share, but is static at 16th. Stations that went down in market rankings included CFOX down one to 11th, CKST down one to 12th, as well as CFUN and CISL.
All People 2+ Monday – Sunday 2am – 2am                             Vancouver
Survey period  29 Aug- Nov 27 2011 Share   % Cume Daily Cume
Station Market Aug Nov June-Aug Feb-May Jan April Dec

Mar
Nov – Feb (000) (000)
CKNW Vancouver 10.8 11.2 11.4 12.1 12.3 12.0 805.0 219.6
CBU+ Vancouver 10.2 9.2 10.4 10.9 10.8 10.2 685.9 180.5
CHQM-FM Vancouver 10.0 9.4 7.8 8.0 8.6 10.0 2,157.5 384.3
CFBT-FM Vancouver 7.9 8.7 8.0 8.3 8.5 8.8 1,988.3 367.8
CKWX Vancouver 7.2 7.3 6.5 6.6 6.5 6.0 1,027.1 244.4
CKZZ-FM Vancouver 7.0 6.6 6.3 5.4 5.2 5.0 1,981.5 304.3
CKLG-FM Vancouver 5.8 6.5 6.8 7.1 7.1 6.8 1,737.4 224.8
CJJR-FM Vancouver 4.8 5.7 4.8 4.2 4.1 4.2 1,306.8 150.3
CFMI-FM Vancouver 4.7 3.9 3.7 3.6 3.7 3.7 1,494.5 162.1
CBU-FM Vancouver 4.3 3.4 3.8 3.9 4.0 3.7 755.0 105.0
CFOX-FM Vancouver 4.0 3.8 4.2 4.1 3.6 3.4 1,167.4 134.4
CKST Vancouver 3.5 3.6 5.9 4.8 4.2 3.8 1,020.2 149.3
CPKK-FM Vancouver 2.8 2.6 2.3 2.6 2.5 2.6 1355.7 110.5
CFUN-FM Vancouver/

Chilliwack
2.4 2.8 2.9 3.0 3.1 3.6 1,621.9 144.9
CISL Vancouver 2.4 2.7 2.9 3.3 3.7 4.1 608.3 64.4
CHHR-FM Vancouver 1.9 1.4 1.0 1.2 1.2 1.3 1,161.0 70.7
CHMJ Vancouver 0.9 0.7 0.8 0.8 0.9 0.9 602.9 46.9
CFTE Vancouver 0.8 0.7 0.6 0.6 0.6 0.6 784.2 68.5
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.