Astral continues to dominate the Montreal market with the #1 and #2 stations. News/Talk CJAD controls almost ¼ of the audience. Virgin hangs onto #2 but drops 1.9%. It is still the #1 cumed station in the market, though, as lots of people are sampling it. The rebranded station that used to be known as Q became The Beat under the new ownership of Cogeco and scores a #3 position (no change), but this is impressive since they blew up the brand and launched a younger appealing product. TSN (CKGM) picked up 3 positions to # 6 while Rythme FM (CFGL) looks to be losing its way dropping 3 positions to 9th.
All people 2+ Monday – Sunday 2am – 2am | Montreal | ||||||||
Survey period 29 Aug- Nov 27 2011 | Share % | Cume | Daily Cume | ||||||
Station | Market | Aug Nov | June-Aug | Feb-May | Jan-Apr | Dec – March | Nov-Feb | (000) | (000) |
CJAD | Montreal CTRL Anglo | 24.4 | 23.5 | 25.5 | 26.1 | 26.4 | 25.9 | 476.7 | 191.0 |
CJFMFM | Montreal CTRL Anglo | 18.3 | 20.2 | 18.5 | 18.6 | 18.5 | 18.2 | 794.5 | 255.4 |
CFQRFM * | Montreal CTRL Anglo | 16.3 | 16.0 | 16.7 | 16.7 | 16.5 | 17.2 | 791.8 | 203.1 |
CHOMFM | Montreal CTRL Anglo | 12.3 | 13.4 | 11.4 | 10.6 | 10.2 | 10.3 | 694.4 | 149.0 |
CBMEFM | Montreal CTRL Anglo | 8.4 | 7.5 | 8.4 | 8.3 | 8.1 | 7.5 | 269.0 | 70.2 |
CKGM | Montreal CTRL Anglo | 4.0 | 2.2 | 2.8 | 2.9 | 2.8 | 2.6 | 299.6 | 59.9 |
CJPXFM | Montreal CTRL Anglo | 2.6 | 2.3 | 2.2 | 2.5 | 3.0 | 3.3 | 296.6 | 28.6 |
CBMFM | Montreal CTRL Anglo | 2.6 | 2.2 | 3.2 | 3.1 | 3.1 | 2.9 | 227.9 | 26.9 |
CFGLFM | Montreal CTRL Anglo | 1.6 | 2.9 | 2.0 | 1.9 | 2.0 | 2.1 | 686.7 | 55.1 |
CITEFM | Montreal CTRL Anglo | 1.5 | 1.1 | 1.0 | 1.1 | 1.2 | 1.2 | 648.0 | 45.4 |
CKMFFM | Montreal CTRL Anglo | 1.3 | 0.9 | 0.9 | 1.0 | 1.1 | 1.2 | 606.8 | 49.0 |
CKOIFM | Montreal CTRL Anglo | 1.0 | 1.1 | 0.9 | 0.9 | 0.8 | 0.8 | 629.8 | 50.0 |
CHMPFM | Montreal CTRL Anglo | 0.9 | 0.6 | 0.9 | 0.8 | 0.8 | 0.8 | 337.1 | 23.9 |
CKLXFM | Montreal CTRL Anglo | 0.6 | 0.5 | 0.6 | 0.6 | 0.5 | 0.5 | 235.1 | 12.1 |
CBFXFM | Montreal CTRL Anglo | 0.4 | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 121.4 | 8.9 |
CBFFM | Montreal CTRL Anglo | 0.2 | 0.1 | 0.3 | 0.3 | 0.3 | 0.3 | 161.3 | 4.9 |
CKAC | Montreal CTRL Anglo | 0.1 | 0.3 | 0.5 | 0.6 | 0.5 | 0.5 | 110.2 | 6.9 |
* CFQR-FM changes it’s name to CKBE on 29 August 2011
TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |