Montreal PPM Results

Astral continues to dominate the Montreal market with the #1 and #2 stations. News/Talk CJAD controls almost ¼ of the audience. Virgin hangs onto #2 but drops 1.9%. It is still the #1 cumed station in the market, though, as lots of people are sampling it. The rebranded station that used to be known as Q became The Beat under the new ownership of Cogeco and scores a #3 position (no change), but this is impressive since they blew up the brand and launched a younger appealing product. TSN (CKGM) picked up 3 positions to # 6 while Rythme FM (CFGL) looks to be losing its way dropping 3 positions to 9th.

All people 2+ Monday – Sunday 2am – 2am Montreal
Survey period  29 Aug- Nov 27 2011 Share % Cume Daily Cume
Station Market Aug Nov June-Aug Feb-May Jan-Apr Dec – March Nov-Feb (000) (000)
CJAD Montreal CTRL Anglo 24.4 23.5 25.5 26.1 26.4 25.9 476.7 191.0
CJFMFM Montreal CTRL Anglo 18.3 20.2 18.5 18.6 18.5 18.2 794.5 255.4
CFQRFM * Montreal CTRL Anglo 16.3 16.0 16.7 16.7 16.5 17.2 791.8 203.1
CHOMFM Montreal CTRL Anglo 12.3 13.4 11.4 10.6 10.2 10.3 694.4 149.0
CBMEFM Montreal CTRL Anglo 8.4 7.5 8.4 8.3 8.1 7.5 269.0 70.2
CKGM Montreal CTRL Anglo 4.0 2.2 2.8 2.9 2.8 2.6 299.6 59.9
CJPXFM Montreal CTRL Anglo 2.6 2.3 2.2 2.5 3.0 3.3 296.6 28.6
CBMFM Montreal CTRL Anglo 2.6 2.2 3.2 3.1 3.1 2.9 227.9 26.9
CFGLFM Montreal CTRL Anglo 1.6 2.9 2.0 1.9 2.0 2.1 686.7 55.1
CITEFM Montreal CTRL Anglo 1.5 1.1 1.0 1.1 1.2 1.2 648.0 45.4
CKMFFM Montreal CTRL Anglo 1.3 0.9 0.9 1.0 1.1 1.2 606.8 49.0
CKOIFM Montreal CTRL Anglo 1.0 1.1 0.9 0.9 0.8 0.8 629.8 50.0
CHMPFM Montreal CTRL Anglo 0.9 0.6 0.9 0.8 0.8 0.8 337.1 23.9
CKLXFM Montreal CTRL Anglo 0.6 0.5 0.6 0.6 0.5 0.5 235.1 12.1
CBFXFM Montreal CTRL Anglo 0.4 0.3 0.2 0.2 0.2 0.2 121.4 8.9
CBFFM Montreal CTRL Anglo 0.2 0.1 0.3 0.3 0.3 0.3 161.3 4.9
CKAC Montreal CTRL Anglo 0.1 0.3 0.5 0.6 0.5 0.5 110.2 6.9

 * CFQR-FM changes it’s name to CKBE on 29 August 2011

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.