Jeff Haley President of the RAB had a very clear message for broadcasters as he spoke to a crowded room at the combined RAB/NAB conference in Chicago this week. He feels there are three things that really matter and Radio’s position with regard to these issues:
First – Scale Matters
Second – Live and Local Content Matters
And third – Mobile Matters
He wants radio stations to focus on scale, being live and local, and also take advantage of the mobile platform. “As far as Scale is an issue in media today – nobody has as broad and deep a platform as our nearly 11,000 broadcast radio stations. There are niche players who after ten years have barely scratched 20 million subscribers” said Haley.
He wants radio to build a common interactive mobile platform for Radio, continue to push for FM on cell phones and respond in a united way to advertisers who want us (radio) to show them the road ahead.
You can read his complete address here