It’s steady as she goes for CHED. The Corus station continues to be a remarkably consistent number 1. Rawlco has a winner with their NOW format. They maintain their positive trend and now boast the market’s largest circulation. In general, Edmonton showed less movement than other markets in this book. No station gained or lost more than 1 share point and no station gained or dropped more than 1 ranking spot. Of note, though, is the down book for “Up”, Sonic taking over the rock format lead, and Virgin and Lite continuing to struggle.
All people 12+ Monday – Sunday 2am – 2am |
|
Edmonton |
Survey period 29 May-28 August |
Share % |
Cume |
Daily Cume |
Station |
Market |
June-Aug |
Feb-May |
Jan-Apr |
Dec – March |
Nov-Feb |
|
|
Station |
Market |
% |
% |
% |
% |
% |
(000) |
(000) |
CHED – 630 CHED |
Edmonton CRTL |
10.5 |
10.5 |
10.7 |
10.7 |
10.5 |
533.8 |
120.8 |
CKNOFM – Now |
Edmonton CRTL |
9.7 |
9.2 |
8.7 |
8.4 |
8.1 |
950.3 |
163.8 |
CISNFM – CISN |
Edmonton CRTL |
8.8 |
9.6 |
9.0 |
9.0 |
9.1 |
771.4 |
113.5 |
CKRAFM – Capital |
Edmonton CRTL |
7.5 |
7.7 |
7.8 |
7.4 |
6.9 |
910.0 |
131.6 |
CIUPFM – Up |
Edmonton CRTL |
7.3 |
8.2 |
7.9 |
6.7 |
5.3 |
914.8 |
119.4 |
CHDIFM – Sonic |
Edmonton CRTL |
7.3 |
6.9 |
6.8 |
6.4 |
6.3 |
778.9 |
126.6 |
CFBRFM – Bear |
Edmonton CRTL |
6.7 |
6.4 |
6.7 |
6.5 |
6.5 |
745.5 |
106.1 |
CBX+ – CBC |
Edmonton CRTL |
6.3 |
6.0 |
6.0 |
6.0 |
5.7 |
345.1 |
83.4 |
CIRKFM – K-Rock |
Edmonton CRTL |
5.7 |
6.2 |
6.4 |
6.1 |
5.8 |
653.8 |
104.7 |
CFCW * – 790 CFCW |
Edmonton/Camrose |
4.6 |
4.4 |
4.3 |
4.6 |
5.1 |
223.7 |
46.8 |
CKNGFM – Joe |
Edmonton CRTL |
4.2 |
4.9 |
4.8 |
5.3 |
5.4 |
853.3 |
106.4 |
CHBNFM – Bounce |
Edmonton CRTL |
4.2 |
4.2 |
4.2 |
4.6 |
4.7 |
887.0 |
122.0 |
CFMGFM – Virgin |
Edmonton CRTL |
3.4 |
2.6 |
3.4 |
4.5 |
7.3 |
859.7 |
106.3 |
CBX FM – CBC |
Edmonton CRTL |
2.0 |
2.7 |
2.7 |
2.6 |
2.6 |
201.6 |
31.4 |
CKEAFM** – Lite |
Edmonton CRTL |
1.8 |
1.7 |
1.0 |
0.8 |
0.8 |
724.5 |
48.9 |
CFRN – Team |
Edmonton CRTL |
1.7 |
1.8 |
2.0 |
1.9 |
1.9 |
183.7 |
27.8 |
CHQT – News 880 |
Edmonton CRTL |
1.7 |
1.5 |
1.6 |
1.6 |
1.5 |
229.1 |
35.9 |
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** Note: CKEAFM changed format on March 28, 2011 from Adult Album Alternative to Adult Contemporary. TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
|
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
|
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |